Episode 34: Transforming Human Capital into Financial Capital

🎧 How do self-made millionaires lose it all — and what can they do to keep it?In this episode of Sterling Insights, Roger sits down with Greg Luken, founder of Luken Wealth Management and author of Unleash Your Financial Superpowers. Together, they explore the unique challenges facing first-generation wealth builders — people who’ve created significant wealth through hard work, but may not be equipped to preserve it. Greg draws from nearly 40 years of experience to discuss the mindset, strategies, and planning it takes to not just make wealth, but keep it. This episode is a must-listen for entrepreneurs, high-performing professionals, and financial advisors looking to build sustainable wealth and avoid common pitfalls. Key Takeaways:● 💼 The Math of Money: Greg explains how a math-based, emotion-free approach to investing helps keep clients on track during market swings.● 🧠 Mindset Matters: First-generation wealth comes with emotional baggage — from fear of failure to identity shifts — that can sabotage long-term success.● 🏠 Tranches and Purposeful Capital: Designating specific funds for defined purposes helps avoid runaway spending and protects the foundation of wealth.● 📉 How Millionaires Go Broke: One out of three decamillionaires (net worth $10M+) won’t be one in 10 years. Greg breaks down a real story of a $16M fortune shrinking to $4M — and how it could have been avoided.● 🔄 Exit Strategy Clarity: Greg shares how his firm helps entrepreneurs reverse-engineer their exit valuations to meet lifestyle goals — and avoid costly delays or mistakes. Quotes from Greg Luken:● "Do you own your stuff, or does your stuff own you?"● "It's not about intellect or education. It's really about just doing the basics really well."● "One out of three decamillionaires won't still be decamillionaires a decade later." 🔗 Conclusion: Wealth isn’t just about numbers — it’s about clarity, discipline, and purpose. Whether you're growing, preserving, or transitioning wealth, Greg’s insights offer a powerful framework to stay in control.👉 Learn more about Greg Luken and access resources at Luken.pro.Connect:Website: www.Luken.pro Social media: https://www.linkedin.com/in/gregoryluken/ https://www.linkedin.com/company/lukenteam/posts/?feedView=all https://www.facebook.com/LukenWealthManagement  Learn more about your ad choices. Visit megaphone.fm/adchoices