We’re going to talk today about how to develop an effective marketing plan that will bring you more customers, clients, or patients at will. And I think the key thing here is the plan. We are talking about developing a plan. And what I would say, since we are coming up here towards the end of the year, it would be a really good idea between now and the end of the year for you to sit down and take a blank sheet of paper or a big pad of paper and easel and take your marker and start drawing out – what is your plan going to look like?
What is your 12-month marketing plan for next year? And the time to do that is before the next year gets here so that on January 1 next year you will have a plan put together that you just have to then focus on implementing and you don’t have to think about, okay, this is what I am going to do. And I think the problem with people with marketing is they commit what I call random, disjointed acts of marketing that have no cohesiveness to them.
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