Steve Smedberg's Marketer Morsels
Bite-sized expert insights to get your product Seen, Known, and Loved.
Episodes
Are you ready to transform your trade show experience into a realm of genuine connections and opportunities? Our conversation with Cindy Zuelsdorf delves into the art of engagement at trade shows, where she shares her strategic insights on maximizing visibility and building lasting relationships.
Throughout the episode, we discuss the critical importance of recognizing the unique motivations of the attendees....
In this episode, we talk about that middle tier of messaging, the stuff below your sign and maybe tagline that people can see as they walk past your booth. It’s a great chance to connect with genuine prospects by zeroing in on what’s in it for them. We’ll also preview our next Bonus Content, a conversation with client and prospect engagement expert, Cindy Zuelsdorf.
Getting to the point
Chapter two of Trade Show Tidbits focuses on messaging
Episode 4 - Three Tiers and a Hanging Sign explores the layered messaging funnel most effective for getting people to your booth, telling them who you are and what that’s good for them, and ultimately, getting the. To stop and engage with you.
We’ll also start at the top of that pyramid and offer a nugget or two about the big sign above your boo...
A Room with Many Doors
A conversation about your brand with Carol Phillips
Maximize your investment when you make your trade show presence the embodiment of your brand. In this free bonus content Steve sits down with Carol Phillips who shares her insights on how to think about and maximize the benefit of your brand strategy before, during, and after your next trade show.
Carol Phillips is the founder of Brand Amp...
In this episode we’ll help you start organizing the calendar and the logistics for your next trade show. The final episode in our Quickstart will explore the power of planning and paper. Yes good old-fashioned paper. You’ll even hear the word briefcase in this episode. Like who has a briefcase these days? Whatever it is you’re into, a messenger bag, satchel, or a trusty backpack, you’ll save room for a few things aft...
In this episode, we take a first look at who and what who’s going to the show both from our team and who are we expecting to meet and one of the biggest question of all of course what is the budget? The budget, of course drives all of and we wanna make sure that it matches the “why” that we talked about in the first podcast.
Like peeling an onion over the next 13 weeks we’re going to be diving into greater de...
Episode 1 Why
Marketer Morsels with Steve Smedberg Season 1 - Why
In this episode we dive into the essential question. Why?
Why do a podcast? (answer: to share out what we’ve already figured out so you can branch out )
Why are we going to this trade show? Good question, we dive into that a bit, too, right here in this episode. ▶️
Season one will roll out over the next 13...
Marketer Morsels with Steve Smedberg debuts January 22, 2025. Focused on sharing out expert sales, marketing, and business development knowledge in bite sized chunks, episode zero introduces you to Steve and the show
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