Tough love-bomb 💘💣
Without authority, you will find it incredibly tough to sell.
And without authoring content (literally, the “author” in authority), you will find it incredibly tough to build authority. It’s as simple (and as difficult!) as that.
Think about the people that you buy from and work with online. Most likely, you decided to do so because you had developed a sense of rapport and trust with them through the content that they created and shared online.
If you want a sustainable business online, you can’t simply show up and start selling and expect for people to flock through the door.
If you want an expert business, in which people look up to you as a thought leader and want to follow your processes to achieve the transformation promise of your course? You NEED authority, and authoring content. Well, it’s a complete non-negotiable.
For our last Podcast Best Of episode, we revisit five tips for building authority and becoming a thought leader in your niche:
1️⃣ Commit to a Core Content Channel
2️⃣ Take a Stand and Stake Your Ground
3️⃣ Be Consistent AND Consistently Awesome
4️⃣ Build Multiple Touchpoints
5️⃣ Create Micro Content
Full show notes for this episode can be found at:
https://thecoursecartel.com/156
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