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January 30, 2023 28 min

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Tough love-bomb 💘💣 

Without authority, you will find it incredibly tough to sell.

And without authoring content (literally, the “author” in authority), you will find it incredibly tough to build authority. It’s as simple (and as difficult!) as that.

Think about the people that you buy from and work with online. Most likely, you decided to do so because you had developed a sense of rapport and trust with them through the content that they created and shared online.

If you want a sustainable business online, you can’t simply show up and start selling and expect for people to flock through the door. 

If you want an expert business, in which people look up to you as a thought leader and want to follow your processes to achieve the transformation promise of your course? You NEED authority, and authoring content. Well, it’s a complete non-negotiable.

For our last Podcast Best Of episode, we revisit five tips for building authority and becoming a thought leader in your niche:

1️⃣ Commit to a Core Content Channel
2️⃣ Take a Stand and Stake Your Ground
3️⃣ Be Consistent AND Consistently Awesome
4️⃣ Build Multiple Touchpoints
5️⃣ Create Micro Content


Here’s a few ways I can help you:

1. Want to build out your digital course business to the “Lifestyle Business Sweet Spot”? Legacy is for experienced course creators who aspire to the Lifestyle Business Sweet Spot (Minimum 250k+/year profit , working 5-hour days with lean, remote team). Join the waitlist NOW and get an invitation to our FREE training in 2023.

2. Are you ready to create, launch and scale your flagship digital course in 2023? Head to to apply for our 12 month, high touch group coaching program.

3. Want to launch your Wildly Successful Podcast in just 6 weeks? Check out our FREE masterclass where we share with you our complete five-step strategy! Use the code PAY499 to save BIG!

4. Want to get paid to generate more leads into your business than you can poke a stick at? You need our $57 Paid to Grow Workshop and Bundle series (we are consistently told that this is the best program our students have ever bought and it’s a steal!)

Full show notes for this episode can be found at:

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