All Episodes

December 14, 2022 63 min

The journey from brand new digital course creator to what we like to call the "Lifestyle Business Sweet Spot" -- earning $250k+ in profits, working 5-hour days with a clear calendar and a lean, remote team -- involves a number of distinct "seasons" and phases.

As much as the online course industry would love to have you believe that you can launch an online course or program, put it on evergreen and sip margaritas on the beach, it doesn't quite work that way.

The good news? It's SO possible for you.

The real talk, though? It involves grit, resilience and perseverence. You've gotta be good (and dedicated.) And it requires a few years of work SO THAT you can live the way that most others want to.

If it was easy, everyone would do it.

In today's podcast episode, we are defining exactly what we mean by a "Lifestyle Business", and the several phases you need to move through as a current or aspiring digital course creator before you hit what we like to call the "Lifestyle Business Sweet Spot".

This week is officially my fifth year in business, and it's only NOW that I am beginning to live in the Lifestyle Business Sweet Spot. And so, I will colour the episode with my own unique experiences so you can learn from someone a few steps ahead.

Let me tell you -- it's all so worth it.

And at the same time, one thing I know for sure is that not everyone is cut out for it. This podcast episode might help you to decide whether YOU are.

In this podcast, we cover:
Phase One: The Starting Line
Phase Two: "Build" Season
3️⃣ Phase Three: "Refine" Season
Phase Four: "Operational Elegance" Season
5️⃣ Phase Five: "Sophistication" Season
6️⃣ Phase Six: The Sweet Spot


Here’s a few ways I can help you:

1. It's time to deck the halls with the tools you need to start 2023 STRONG! Get a mini-MBA in online marketing at a festive fraction of the price with the Holiday Bundle. Save this holiday season with the best value bundle on the internet with 12 months of access. Get your $99 Holiday Bundle here.

2. Want to build out your digital course business to the “Lifestyle Business Sweet Spot”? Legacy is for experienced course creators who aspire to the Lifestyle Business Sweet Spot (Minimum 250k+/year profit , working 5-hour days with lean, remote team). Join the paid waitlist by December 16 for 2023 Launch.

3. Are you ready to create, launch and scale your flagship digital course in 2022? Head to to apply for our 12 month, high touch group coaching program.

4. Want to get paid to generate more leads into your business than you can poke a stick at? You need our $57 Paid to Grow Workshop and Bundle series (we are consistently told that this is the best program our students have ever bought and it’s a steal!)

Full show notes for this episode can be found at:

Mark as Played

Advertise With Us

Popular Podcasts

Dateline NBC
Crime Junkie

Crime Junkie

If you can never get enough true crime... Congratulations, you’ve found your people.

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.

For You

    Music, radio and podcasts, all free. Listen online or download the iHeart App.


    © 2023 iHeartMedia, Inc.