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Brand power is the sum of all of the elements that make up the strength of a business or person’s brand and how they are perceived in the eyes of prospects.
It influences someone's decision to buy heavily... and in some cases, FAR MORE than the actual sales process, funnel or launch event set up to make sales.
There could be two people or businesses with identical launch events, or evergreen funnels, or sales call processes... and they would experience SIGNIFICANTLY different conversion rates (which is the percentage of leads that purchase) on account of their brand power.
The good news?
Is that brand power is something that you BUILD, not some ethereal quality that one either has or doesn’t have.
Here’s some ways you can increase your brand power. Investing time and energy into this process is one of the most important things you will do. It doesn’t have “direct ROI”; you can’t measure it in a spreadsheet and it’s still one of the highest ROI activities you will ever undertake.
In this episode, we discussed:
👉🏻 Podcasting and Core Content;
👉🏻 Top Notch Design;
👉🏻 Proximity;
👉🏻 When to increase your Brand Power;
👉🏻 And MORE!
Full show notes for this episode can be found at:
https://thecoursecartel.com/181
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