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Brand power is the sum of all of the elements that make up the strength of a business or person’s brand and how they are perceived in the eyes of prospects.
It influences someone's decision to buy heavily... and in some cases, FAR MORE than the actual sales process, funnel or launch event set up to make sales.
There could be two people or businesses with identical launch events, or evergreen funnels, or sales call processes... and they would experience SIGNIFICANTLY different conversion rates (which is the percentage of leads that purchase) on account of their brand power.
The good news?
Is that brand power is something that you BUILD, not some ethereal quality that one either has or doesn’t have.
Here’s some ways you can increase your brand power. Investing time and energy into this process is one of the most important things you will do. It doesn’t have “direct ROI”; you can’t measure it in a spreadsheet and it’s still one of the highest ROI activities you will ever undertake.
In this episode, we discussed:
👉🏻 Podcasting and Core Content;
👉🏻 Top Notch Design;
👉🏻 When to increase your Brand Power;
👉🏻 And MORE!
Here’s a few ways I can help you:
1. Want to build out your digital course business to the “Lifestyle Business Sweet Spot”? Legacy is for experienced course creators who aspire to the Lifestyle Business Sweet Spot (Minimum 250k+/year profit , working 5-hour days with lean, remote team). Join the waitlist NOW and get an invitation to our FREE training in 2023.
2. Are you ready to create, launch and scale your flagship digital course in 2023? Head to www.thecoursecartel.com/launchpad to apply for our 12 month, high touch group coaching program.
3. Want to launch your Wildly Successful Podcast in just 6 weeks? Check out our FREE masterclass where we share with you our complete five-step strategy! Use the code PAY499 to save BIG!
4. Want to get paid to generate more leads into your business than you can poke a stick at? You need our $57 Paid to Grow Workshop and Bundle series (we are consistently told that this is the best program our students have ever bought and it’s a steal!)
Full show notes for this episode can be found at:
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