#20: StoryBrand's J.J. Peterson: Stop Telling Your Customers You're a Home Builder! Tell a Story Instead.

I am just over-the-moon for this week’s episode. I’ve been a Super Fan of the StoryBrand company since I first found the book, Building a StoryBrand by Donald Miller. It’s an extremely practical book that you can read and immediately start using in your business.

After finding that book, I also found the StoryBrand Podcast that has both Donald Miller and today’s guest Dr. J.J. Peterson as co-hosts. It’s a fantastic podcast that you should also check out.

J.J. is a lot of fun – and – he truly is passionate about spreading the word about his company and the super simple framework of the StoryBrand concept to build and use a story to help market your business.

I took the opportunity to set up a real-life scenario that a home builder might have to see how – in a matter of seconds – J.J. was able to frame that scenario into a winning marketing message using story.