#21: Paul Gortzig - Looking at Your Company's Processes Through Your Customers' Eyes

Home builders everywhere believe the processes they perform every day have been honed and perfected after years of experience. Many of those home builders think their way is the best way, and they believe that all their home buyers fully understand and appreciate how the whole process unfolds.

But do their home buyers really appreciate – and even like – the process?

That’s what today’s episode is all about. Paul Gortzig of the Bokka Group joins me to talk about taking a hard look at your home buying process through the eyes of the buyer. That can be a tough thing to do.  Many home builders can be too proud to look reality in the face and admit that they may have settled on a process that is convenient to their own needs (at the expense of their home buyers).

Paul shares suggestions and experiences that often come up with home builders who have worked with the Bokka Group over the years.

It’s a great episode that I am sure you’ll find valuable advice.