Social media has changed A LOT! And while people may use it to pass the time, learn new things, and, yes, escape from boredom, how you, as a business owner, connect with your ideal customer has also changed.
In this episode, co-hosts Nola Boea and Lori Vajda share why knowing your target market can not only help you focus your messaging across omnichannels, it'll also help you speak to the social media audience most likely to become customers.
Thanks for listening! Let’s stay connected!
If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.
Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab
We love hearing your feedback! Leave or speak your message here
If you haven’t already, please connect with us on Facebook!
Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!
Business success strategies are in the works. Come have a listen!
In This Episode You’ll Learn
- A mindset reset for attracting your ideal customer using social media.
- What you must think about before paying for social media ads.
- The BEST types of social media content to create in 2023.
- Why it is SO important to tailor your posts and platforms in 2023.
Key points Lori and Nola are sharing in this episode:
(02:51:75) Three examples of how you communicate a product to three different types of audiences and why it’s so important.
(07:13:80) Before you put energy into social media marketing, here’s the overarching significance of digital platforms like social media for reaching your prospective customers.
(13:14:34) This is how you can tell the difference between your target audience and your actual as well as prospective customers
(15:03:17) If you’re not sure what a persona is and how to use it to create targeted messaging, this is a great explanation
(22:43:03) The four ways you can determine your most likely target and paying customers/audience on social media platforms
Resources
Sign up for “News You Can Use” at Sticky Brand Lab
You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.
ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!