Social media is an integral part of people's lives and daily routines. However, the competition for customer attention is very high. It can be challenging for your business to get noticed unless you have a clear understanding of the platforms and marketing techniques that can help you stand out.
Come hear Nola Boea and Lori Vajda, the co-hosts of this episode, discuss the top social media trends for 2023 to help you attract your ideal client and expand your small business reach.
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In This Episode You’ll Learn
- What is personalized content and why is it becoming a major social media trend.
- Although there is platform overlap, it’s crucial to understand where they differentiate in their reach and audience interaction.
- How to take advantage of the analytics and reporting features so you can identify which platforms could offer you the best return in 2023.
- Why it is SO important to tailor your posts and platforms in 2023.
Key points Lori and Nola are sharing in this episode:
(03:49:67) This is the one exception that makes it worthwhile for small business owners to invest in using social media to reach a larger audience.
(04:56:21) While paid social media can be costly, earned media is a way for first-time entrepreneurs to level the playing field.
(10:35:04) This new trend is helping small business owners sell more products and services. These are the four surprising key benefits of social commerce.
(14:29:33) Ideal for local businesses, this trend is helping owners get noticed and reach more local customers using Instagram.
(22:41:78) This trend explores how to use social media as a search engine.
Resources
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