Storytelling has become a business buzzword, and for good reason. Stories will never go out of style. Brand or business stories have the power to spark curiosity, make emotional connections, and persuade people to take action.
In this episode, co-hosts Nola Boea and Lori Vajda explore how the power of storytelling, whether shared in the form of customer reviews and experiences, analogies, metaphors, or personal experience, can elevate your brand in the minds and hearts of your ideal customers.
Thanks for listening! Let’s stay connected!
If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.
Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand Lab
We love hearing your feedback! Leave or speak your message here
If you haven’t already, please connect with us on Facebook!
Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!
Business success strategies are in the works. Come have a listen!
In This Episode You’ll Learn
- What is business storytelling?
- How you can use stories to help your business stand out in a crowded market space, and win over customers.
- The elements of business storytelling.
- Why brand and business stories have the power to spark curiosity, make emotional connections, and persuade people to take action.
Key points Lori and Nola are sharing in this episode:
(03:11:70) How stories light up these specific (sensory or motor) regions of the brain when activated.
(05:07:31) This is an example of how telling a story activates brain regions and somatic experiences.
(10:50:93) These are the five foundational elements to help you become a good storyteller. Best of all, they’re so easy to do, anyone can use them.
(17:42:13) This is how a listener can and will use your story and apply it to themselves.
Resources
Sign up for “News You Can Use” at Sticky Brand Lab
You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.
ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)
Podcast Transcript
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!