Episode Transcript
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Speaker 1 (00:01):
Welcome to the Stop
Drinking Podcast, where we help
you make stopping drinking asimple, logical and easy
decision.
We help you with tips, toolsand strategies to start living
your best life when alcohol free.
If you want to learn more aboutstop drinking coaching, then
head over to wwwsoberclearcom.
(00:22):
Modern society has traps set upeverywhere.
If you spend all day on yourphone scrolling on social media
instead of going to the gym andworking on your goals, nobody
gives a sh**.
Why?
Because the people who havedesigned these traps in modern
society only care about profit.
This is not a zero-sum game.
All of these traps are allabout the bottom line.
(00:44):
It's all about the dollars, andone of the biggest and most
dangerous traps of all in modernsociety is alcohol.
Alcohol dominates the world thatwe live in, but, unlike
scrolling on your phone andplaying video games and watching
Netflix all day, alcohol is ina totally different category.
Why?
Because alcohol is a knowncarcinogen.
Alcohol drinkers shave years,decades, off their life
(01:05):
expectancy.
Alcohol is a poison and itliterally attacks and damages
every single cell it comes intocontact with in the human body.
It's in a totally differentcategory, but nobody seems to
see it this way, and today I'mgoing to show you how modern
society is tricking you andmaking you drink alcohol.
You do not want to miss thisvideo.
Just think about it for asecond.
Every celebration, every socialevent what's there?
(01:27):
You go to a funeral, have somedrinks.
Drown your sorrows.
You go to a wedding let'scelebrate Fantastic, let's get
drunk.
You close a business deal.
You're doing businessnetworking.
What's there?
Drinks.
And this is not by accident,this is by design.
The $1.5 trillion alcoholindustry didn't just get lucky.
It's been engineered into thevery fabric of our society.
(01:47):
And today I'm going to show youhow deep this trap goes.
Everybody thinks they have achoice when it comes to alcohol,
but I'm going to show you how.
You don't have a choice, andonce you start seeing the five
levels that we're going to breakdown, it's going to make you
question your relationship withthis drug for the rest of your
life.
And now let's get into levelone, the normalization level.
We live in a world where it isnormal to consume this drug.
(02:09):
Now here's something that mightshock you.
You might have never thought ofalcohol as a drug.
You might have never thought ofit as the same as crack,
cocaine or heroin oramphetamines or anything like
this.
But I'm going to tell yousomething right now that will
shock you.
So imagine we lived in aparallel universe, an alternate
reality, where everything in ourlife was the same but alcohol
wasn't discovered.
So every drug was illegal, butthere was just no alcohol.
(02:30):
If alcohol was found today inthat alternate universe, what do
you think would happen?
Do you think the governmentswould be like, oh, this is great
.
Like let's make sure everybodydrinks this, let's promote it at
sporting games, let's, you know, encourage 18-olds to drink,
21-year-olds to drink?
No, that would not happen.
What would happen is that wouldbe immediately classified as
the highest grade drug.
(02:51):
In England it's class A, I'mnot sure it's like schedule
something in the States.
I can't remember how it works,but basically, if you got caught
selling that drug, you would goto jail for 25 years, maybe for
life.
But we don't live in this world.
We live in a world where acelebrity is able to build an
audience doing sport or actingor some kind of entertainment,
then create an alcohol brand andbecome a billionaire.
(03:12):
Now, we'll talk about thislater on, but the world that we
live in has normalized this andit's somehow managed to just be
woven into every single event inour life.
I remember the last funeral Iwent to and I got so drunk like
just almost blacking out, I madea complete fool of myself.
But because it was a funeral,everybody just you know it
probably upset a few people, I'mnot going to lie, but it was
(03:33):
kind of accepted.
Well, leon's upset, like he'sdrunk, of course he's going to
be, you know, crying and makinga fool out of himself.
He's upset, he's in pain and itwas almost okay.
You know, we've seen so growingup.
We see this.
We see the adults at the party,you know, having some grown-up
(03:54):
drinks.
We turn on the TV and then oneof our favorite characters
they're there with the whiskey,with the beer, and this is where
it starts.
It starts as we're growing upand we're just taking in all
this information and we keepseeing alcohol at all these
different places.
Did you know the average personsees 3,000 alcohol
advertisements per year?
And that doesn't start whenyou're 18 in England or 21 in
(04:16):
America.
The legal age to drink?
No, that starts from day one ofbeing born.
Drinking is almost expected Insocial events.
It's not a question of are youdrinking, it's a question of
what do you want to drink?
Going for a date.
Let's get drinks Meeting a newbusiness partner.
Let's go for a drink Givingsomebody a housewarming gift.
Here's a bottle of wine, andthis list just goes on and on
(04:38):
and on.
Let's get into the second levelthe marketing machine.
See the way that alcohol isportrayed in the marketing
couldn't be further from thetruth.
What do we see when we see analcohol advertisement?
We see a kind of a lifestyle.
We see amazing social lives,friends laughing and joking.
We see sophistication.
We see a certain level ofsuccess to aspire to a certain
(05:00):
personality.
In these drinks we see peopleliving their best moments.
This is nothing more thanengineered deception Of the
3,000 alcohol advertisementsthat we see each year.
How many times do we seesomebody with two black eyes
because some drunk person's comeup to them, thought they were
the wrong person and justpunched them in the face?
How many times do we seesomebody with two black eyes
because some drunk person's comeup to them, thought they were
the wrong person and justpunched them in the face?
How many times do we seesomebody getting a divorce
because alcohol's ripped aparttheir relationship?
(05:21):
Never.
How many times do we seesomebody getting a phone call
from a doctor saying I'm sorryyou've got cancer, I'm sorry
you've got cirrhosis of theliver?
Never, but the same productthat's apparently supposed to
give us all of this amazingsuccess, sophistication.
It's supposed to make ussocialize better.
It's the same drug doing all ofthese things, yet they're
(05:41):
hyper-focused on this almostfake outcome that doesn't really
happen.
Like I said earlier, celebritiesthey're endorsing it, they're
promoting it.
They achieve great heights intheir life and then they start
to sell this product and peoplestart to associate the success
of the celebrity with thealcohol and they think oh, wow,
wow, maybe that's why they'resuccessful.
Alcohol has done nothing forthose people.
In any other world wherealcohol was discovered tomorrow,
(06:03):
those people would be in jailfor the rest of their lives.
Then we've got the alcoholcompanies themselves telling us
to drink responsibly.
What the heck does that mean?
Well, it's not supposed to makesense.
Drink responsibly.
What does responsibly mean?
What if I'm not drink driving?
Is that responsible?
If I'm only having one, is thatresponsible?
If I get blackout drunk whenI'm on my own and I don't upset
anybody, is that responsible?
(06:23):
Who knows?
You're not supposed to know.
The only word that's supposedto make sense in that little
stupid slogan is drink.
Listen, there's nothingresponsible about drinking.
How about?
Instead of drink responsibly,it just says be responsible.
And anybody that's 100%responsible isn't going to
consume a poison that doesnothing for them.
That's not being responsible,that's being stupid.
And then it gets sicker becausewe're not just talking about
(06:45):
the advertisements, thecelebrities, you know the drink
responsibly campaign.
It goes even deeper becausealcohol companies fund the
science.
You might have heard it beforeRed wine is good for your heart
and it makes you live longerAgain, a total myth.
This has now been disproven.
But how can consuming anethanol that damages every cell
it comes into contact with makeyou live longer?
(07:07):
It's nonsense.
Which leads me to level three,the social pressure level.
Now, this is where thenormalization of alcohol and the
marketing machine meet.
See, the problem is nobodylikes to drink alone.
Everybody knows in their heartof hearts that drinking alcohol
is boring, it's silly.
They just know in their heart.
So when you meet somebodythat's drinking and you don't
(07:29):
drink, it almost shines a mirroron them.
But we live in a world whereit's okay for somebody to ask
you if you want to have thisdrug.
But it's the way people ask.
Oh, go on, leon, just have onetonight, it's not going to hurt.
Just one drink.
Oh, why not?
Come on, please just have one.
How many times have you heardthis?
What would you say if somebodywas doing that with a crack pipe
right With a marijuana joint?
With any other drug that youdon't take?
(07:50):
You would never speak to thatperson again.
And the weird thing is is it'slike you've almost got to
explain yourself to not takethis drug.
If you said no to a cigarette,people are just going to be like
all right, I guess you don'tsmoke, but with alcohol people
almost want an explanation.
Sorry, I'm not drinking.
I've got some race coming up.
I'm running a marathon, I'mtraining for this, I'm training
for that.
Oh you sure it's not likeyou've got some kind of problem,
(08:12):
is it?
I'll never forget when I wasabout 21 years of age, I used to
go to this bar at nighttime andthere was a.
There was it was an Australianbar and there was an Australian
girl that worked there and shewas.
She was quite attractive and Iremember I stopped drinking, but
I said you know what?
I'm still going to go out, I'mstill going to go and socialize,
but this bar was like a veryheavy drinking bar and the city
was.
It's a place called Blackpool.
(08:33):
Now I don't know if you everheard of it before.
I grew up close to Blackpoolnot in Blackpool but during my
crazy period I went to live inBlackpool.
Now it's not the nicest place.
It's quite rough, especiallywhere I was living and working.
But I remember going to thisbar and honestly I thought this
girl would be impressed.
Wow, he's out.
He's so strong, he's in thisbar and he's not drinking and
he's having a good time anddancing.
(08:54):
That wasn't her reaction.
I went to the bar.
I said, oh, can I get a glassof water?
And her face I've never seensomebody just look me up and
down and be so disgusted before.
Now, in hindsight, looking back, that's nothing to do with me.
That's probably a reflection ofher own drinking problem,
because when you don't drink, itshines a mirror upon other
people.
Maybe I'm wrong, but I'm nottrying to judge that person.
But hey, if you'd have seen thelook she gave me, she was
(09:16):
almost offended the fact that Iasked her for water.
But that's the world that welive in.
If you're not drinking, you'reseen as a little bit weird and
different.
So let's get into the fourthlevel, the self-medication level
.
Listen, I'm not going to lie,modern life is hardcore.
Maybe 20 years ago things wouldhave been different, but these
(09:37):
days, with smartphones, withemails being plugged in 24-7, it
is stressful.
We've got people demandingthings from us all of the time.
We live in a very global worldnow where different time zones
can be pinging at once and ourlives can have a lot of pressure
and stress, especially theolder that we get and the more
responsibilities that we take on.
So how do you think most peopledeal with this stress?
Meditation, a balanced diet,making sure they're exercising,
(09:57):
walking, getting time in nature?
No, of course not.
We medicate.
That's the world we live in.
We go to a doctor and the doctorsays just take these pills,
you'll be fine.
And then for a lot of us, for alot of people, we self-medicate
with alcohol.
We don't go to the doctor, wejust have a drink, and that just
gives us that moment of relief,despite the consequences.
It just gives us that splitsecond of ah.
We get home after that hard dayat the office With all of this
(10:18):
pressure and stress.
We get home, we open up thebottle, we have a drink, we're
traveling, we're going on aplane, we're stressed, we drink.
We can't sleep at night.
What do we do?
Nightcap, and this is totallynormal.
If you're extremely stressed andyou go to a bar and somebody
sees you're stressed and you'rehaving a drink, they just look
at you like I don't blame you,we don't see that person as
taking a drug, being addicted toa drug, self-medicating.
(10:39):
We just think, yeah, that'sgoing to chill him out, why not?
And this was my pattern for solong.
I'd feel lonely, I'd drink.
No-transcript accepted, it'sokay.
(11:02):
But I want to promise you onething If you're using alcohol
for self-medication, it doesn'tget better over time because you
need more and more and more ofthe drug to get that same relief
and, if anything, you end upfeeling less relief because of
the addiction the alcoholcreates.
Which takes me to the fifth andfinal level the success paradox
.
I have a lot of clients withbig businesses.
They're out doing $10 million,$20 million deals and when they
(11:24):
go and raise money and make amassive sale, what do you think
they're doing?
It's expected that we crack opena bottle of champagne.
We celebrate with a glass ofchampagne this signal of success
.
And this can become anextremely dangerous connection
when we start associatingalcohol and success.
This is just a recipe fordisaster.
Why?
Because you can then go out fordinner, you can order a really
(11:46):
expensive bottle of wine withsome business associates, some
colleagues, and sure it's 500bucks.
But we no longer see this asalcoholism.
We see it as a sign of success,of doing well, of celebration.
We don't even see champagne asdrinking alcohol.
It's just another sign ofsuccess.
And this is one of the worstthings of all, because alcohol
doesn't do anything to make yousuccessful nothing.
(12:07):
But when we start associatingwinning with having a drink,
this becomes one of the mostdangerous bonds ever, because
the more successful we become,the more we associate alcohol
with that success.
They aren't related at all.
People achieve things notbecause of alcohol.
They achieve things in spite ofalcohol.
Thanks for checking out theStop Drinking Podcast by Sober
Clear.
If you want to learn more abouthow we work with people to help
(12:33):
them stop drinking effortlessly, then make sure to visit
wwwsoberclearcom.