If you’ve got 10 seconds, you’ve got a clip: the door opening, a notebook flip, keys on the desk, a client thank-you email.
String a few together, add a “how I” voiceover or a strong on-screen hook, and you’ve got a reel…without blocking your calendar or your creativity.
In this podcast episode, If you’ve been overthinking reels, try this: film life as it’s happening—eight 3–5 second clips—and tell one specific story. That’s it. In this episode, I break down five easy reels you can batch in about half an hour, why your audience wants authenticity over perfection, and how to track success beyond views (hint: watch time, saves, shares). We’ll ditch the “faceless” trend, lean into you on camera, and make consistency feel doable today.
Episode Highlights:
- Why consistency beats virality: aim for steady, repeatable reels rather than chasing a one-off 10K view spike.
- Why we need to ditch “faceless marketing”: connection happens when your audience sees and hears you—use B-roll with your voice/story.
- How to lead with “how I,” not “how to” to position yourself as the expert by telling short, specific mini-stories.
- Make a shot list: 3–5 second clips from your day (desk setup, coffee pour, walking into a meeting, closing the laptop) are more than enough to tell a story.
- Batch in micro-bursts: keep an idea bank, capture 8–10 quick moments tomorrow, assemble the edits the next day.
- Always add captions: accessibility matters, and most people watch with sound off—especially on LinkedIn.
- Track what matters: watch time (aim 50–70%), saves, shares, profile views, DMs, and site clicks > raw views
Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing.
Resources & Mentions:
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com
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