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August 18, 2025 22 mins

Running a local business means your marketing needs to do more than just “look good” online. It has to bring real people through the door.



In this episode of Stop the Scroll, we’re sharing strategies that actually work for small, local businesses that want to stand out in their communities, connect with the right audience, and turn online followers into loyal, in-person customers.


Whether you’re a boutique owner, a coffee shop, a service-based business, or a nonprofit, you’ll learn how to make your marketing hyper-local, memorable, and measurable. These are the same tactics we use with clients to help them get found, get seen, and get chosen…without wasting time on strategies that don’t move the needle.


Episode Highlights:


  • How to boost visibility with location tags, hyper-local hashtags, and UGC


  • The power of local partnerships, events, and community involvement


  • Simple profile tweaks that improve local SEO and conversions


  • Low-budget ad strategies that reach the right people nearby


  • Offline marketing ideas that actually get noticed (and remembered)


  • How to measure if your local marketing is delivering results



Resources & Mentions:


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Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

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