If checking your follower count is the first thing you do when you open Instagram… we need to talk.
Obsessing over followers and unfollows isn’t “staying on top of your metrics”, it’s a toxic habit that triggers anxiety, imposter syndrome, emotional exhaustion, and desperate content. Even worse? It pulls your focus away from the metrics that actually grow your business.
In this episode, I’m sharing why your follower count is not a true indicator of success, how this habit quietly sabotages your strategy, and what you should track instead to build real momentum online. Because when you focus on nurturing your current audience and creating valuable content, everything changes.
Episode Highlights:
- Why tracking unfollows destroys your confidence and creativity
- The psychological toll of “vanity metrics” (and why they keep you stuck)
- Real client examples that prove follower count does not equal success
- The metrics that actually show if your content is working
- How to create engagement-driven content your audience actually wants
- Simple mindset shifts to protect your energy and stay consistent
Resources & Mentions:
Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com
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