What Instagram’s Latest Updates Mean for Your Marketing Strategy

Instagram just dropped a wave of new updates, and if you’re feeling a little overwhelmed (or wondering which ones are actually worth your time), this episode is for you.

From three-minute Reels to reposting, new editing tools, location tracking (yikes), and DM upgrades, you’ll walk away knowing exactly which features to test, which to skip, and how to use them strategically without burning out.

As always, we’re breaking down what’s new, how it impacts your reach and engagement, and sharing our personal take on where these updates really fit into a smart business marketing plan.

Episode Highlights:

• The biggest changes Instagram just rolled out (and what they mean for creators & businesses)

• Why longer Reels can be a game changer for tutorials, transformations, and storytelling

• How to use the Repost feature to boost credibility and collaborate authentically

• The pros and cons of Instagram’s new location sharing—and why Heidi turned it off

• A quick-start checklist for testing new features without derailing your content strategy

• DM upgrades you should be using right now to stay connected with leads and clients

Resources & Mentions:

• Episode 71: Proven Marketing Strategies to Attract More Local Customers

• Connect on Instagram

• Schedule a Profile Audit

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Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - [e-mail]