You Can’t Build a Business Online Only: Why In-Person Networking Still Matters

Tired of pouring hours into Instagram with minimal return? Wondering why your social posts aren’t turning into paying clients? Here’s the truth most digital marketers won’t tell you: social media can’t be your only strategy.

In this episode, I’m pulling back the curtain on how I’ve actually grown my business. Hint: it’s through in-person connections, referrals, and showing up offline just as much as I do online. 

If you’re a service-based business owner looking for real, sustainable growth (and not just chasing the algorithm), this episode will show you how to bring the human connection back into your marketing, and why that’s the key to long-term success.

You’ll walk away with practical, low-pressure ways to network (even if you’re introverted), how to turn coffee chats into clients, and how to use offline moments to strengthen your online presence.

Episode Highlights:

• Why word-of-mouth and referrals still outperform ads for many service providers

• How to reframe networking as relationship-building, not sales

• Easy networking tips for introverts (spoiler: bring a wing person!)

• How to follow up after an event (and why that matters more than your first impression)

• Creative ways to incorporate offline networking into your online marketing strategy

Resources

• Leading Lady Facebook Group
• Episode 29 featuring Lauren Najar and Authentic Lead Gen Strategies
• Taste of Pasadena – May 15, 2025 – Hosted by the Pasadena Business Association
• Coffee News Maryland
• Want help with your own marketing strategy? Schedule a discovery call
  
  
  

My Challenge to You…
Make it a goal in Q2 to attend one local networking event. Not sure where to go? Start with your local Chamber of Commerce, small business groups, or ask me! I’ll go with you if you’re local and need a networking buddy.

Enjoyed this episode?
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P.S. I’m opening up space for a few new done-for-you and consulting clients starting in May. If you're ready to take your marketing to the next level without burning out,

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Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - [e-mail]