In this festive episode of Stop the Scroll, host Brianna Doe teams up with Mason Cosby, host of the Scrappy ABM podcast, for a special Christmas collaboration. They explore the intersection of account-based marketing (ABM) and influencer marketing in the B2B space, sharing strategies, insights, and examples of holiday campaigns.
=========================================
Best Moments:
(01:05) Example of Super's influencer marketing campaign with custom Christmas sweaters
(02:19) Aligning influencer audiences with brand goals
(03:55) Importance of understanding brand goals before selecting influencers
(05:52) Transitioning from transactional to long-term influencer partnerships
(09:41) Methods for finding influencers that address target audiences
(13:07) Discussion on the ethics and effectiveness of using influencers' accounts for outreach
(15:27) Importance of maintaining authenticity in influencer content
(19:27) Ideal placement of influencers in ABM programs
(21:22) Comparing ROI of influencer marketing to performance marketing
(23:00) Integration of paid advertising and influencer marketing
=========================================
Guest Bio:
Mason Cosby is the host of the Scrappy ABM podcast and an expert in account-based marketing. He shares insights on integrating influencer marketing with ABM strategies and discusses the challenges and opportunities in B2B influencer partnerships. Mason brings a unique perspective on aligning influencer audiences with target accounts and measuring the success of influencer campaigns in the B2B space.
=========================================
The Secrets to Thriving Creator-Brand Partnerships
If you arenât asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.
Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.
To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators youâre working with!
Popular Podcasts
On Purpose with Jay Shetty
Iâm Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and Iâm so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood youâre able to deal with relationship struggles, work challenges and lifeâs ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them weâve never seen before. New episodes every Monday and Friday. Your support means the world to me and I donât take it for granted â click the follow button and leave a review to help us spread the love with On Purpose. I canât wait for you to listen to your first or 500th episode!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you wonât hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, youâve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Cardiac Cowboys
The heart was always off-limits to surgeons. Cutting into it spelled instant death for the patient. That is, until a ragtag group of doctors scattered across the Midwest and Texas decided to throw out the rule book. Working in makeshift laboratories and home garages, using medical devices made from scavenged machine parts and beer tubes, these men and women invented the field of open heart surgery. Odds are, someone you know is alive because of them. So why has history left them behind? Presented by Chris Pine, CARDIAC COWBOYS tells the gripping true story behind the birth of heart surgery, and the young, Greatest Generation doctors who made it happen. For years, they competed and feuded, racing to be the first, the best, and the most prolific. Some appeared on the cover of Time Magazine, operated on kings and advised presidents. Others ended up disgraced, penniless, and convicted of felonies. Together, they ignited a revolution in medicine, and changed the world.