In this episode of Stop the Scroll, host Brianna Doe interviews Olivia Owens, the head of creator partnerships and business development at Teachable. They discuss the evolving landscape of creator monetization, the importance of authenticity in partnerships, and the future of work. The conversation delves into how creators can effectively monetize their content, the significance of aligning monetization strategies with one's lifestyle, and insights into Teachable's "9 to 5 Quitters Club" initiative.
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Best Moments:
(01:20) Olivia's role at Teachable and the evolution of creator partnerships
(04:43) Advice for creators looking to monetize their content
(07:05) The importance of lifestyle and audience engagement in choosing monetization strategies
(10:59) The concept of the "9 to 5 Quitters Club" and redefining work
(16:05) Goals and success metrics for the 9 to 5 Quitters Club initiative
(17:54) Tips for creators interested in building courses
(19:37) The importance of not overthinking monetization and diversifying revenue streams
(22:18) The evolving creator economy on LinkedIn
(23:35) Off-the-record segment: Olivia's personal preferences and opinions
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Guest Bio:
Olivia Owens is the head of creator partnerships and business development at Teachable, a platform that helps creators monetize their knowledge through courses, coaching, and digital products. With over two years at Teachable, Olivia has been instrumental in developing and evolving creator partnerships, focusing on authentic storytelling and adding value to creators' journeys. Her approach emphasizes the importance of lifestyle alignment and audience engagement in creating successful digital products.
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The Secrets to Thriving Creator-Brand Partnerships
If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.
Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.
To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!
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