In this episode, host Brianna Doe continues her in-depth conversation with Janelle Amos, Founder and Chief Growth Officer at Elevate Growth. They dive into the complexities of integrating influencer marketing within B2B brands, highlighting the importance of setting realistic expectations, breaking down internal silos, and steering clear of cookie-cutter solutions.
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Best Moments:
(01:08) The dangers of "best practices" leading to commoditization in influencer marketing
(04:48) Practical tips for solo marketers and lean teams to effectively manage influencer marketing
(13:12) Debating where influencer marketing should fit within the marketing structure of an organization
(18:11) Aligning influencer marketing with broader company goals and cross-departmental collaboration
(21:31) Why influencer marketing should complement, not replace, paid advertising
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Guest Bio:
Janelle Amos is the Founder and Chief Growth Officer at Elevate Growth, a demand generation agency focused on helping B2B SaaS companies drive revenue. With over a decade of experience in the SaaS industry, Janelle is a strategic marketer known for her expertise in revenue growth for early-stage startups. She also hosts the Demand Gen Made Simple podcast, where she shares her insights and experiences.
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The Secrets to Thriving Creator-Brand Partnerships
If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.
Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.
To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!
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