In this episode of Stop the Scroll, host Brianna Doe interviews Natalie Marcotullio from Novatic about building and managing a hybrid influencer and advisor program for B2B SaaS companies.
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Best Moments:
(00:34) Introduction of guest Natalie Marcotullio and her role at Novatic
(01:30) Overview of Novatic's hybrid influencer and advisor program
(03:32) Criteria for selecting advisors and the importance of audience match
(05:06) Structure of advisor deals and the benefits of starting with 3-month contracts
(07:46) Tracking results and measuring word-of-mouth impact
(10:55) Challenges in managing the program with a lean marketing team
(14:00) Evolution of relationships with advisors over time
(17:13) Approach to adding new advisors to the program
(19:58) Tips for building an advisor program, including compensation structure
(21:50) Final thoughts on creating meaningful relationships with advisors
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Guest Bio
Natalie Marcotullio is the Head of Growth and Operations at Novatic, where she focuses on helping SaaS companies improve their prospects' buying experience. As a two-time solo marketer for SaaS startups, Natalie has built and refined Novatic's hybrid influencer and advisor program over the past two years, growing it to include 13 different advisors.
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The Secrets to Thriving Creator-Brand Partnerships
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