In this episode of "Stop the Scroll," host Brianna Doe sits down with Nicole Ponce, the influencer marketing team lead at Semrush, to discuss B2B influencer marketing strategies, successful campaigns, and the future of influencer marketing in the B2B space.
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Best Moments:
(01:35) Nicole's role as the first influencer marketing manager at Semrush
(04:58) Discussion of successful influencer marketing campaigns
(14:48) Approach to long-term partnerships with influencers
(28:29) Semrush's upcoming conference and influencer involvement
(31:43) Advice for B2B marketers interested in influencer marketing
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Guest Bio:
Nicole Ponce is the influencer marketing team lead at Semrush, a leading online visibility management SaaS platform. With nearly five years of experience at Semrush, Nicole was the first influencer marketing manager hired by the company. She specializes in building long-term partnerships with influencers and educators in the marketing space, focusing on creating value for both the brand and the influencers' audiences.
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The Secrets to Thriving Creator-Brand Partnerships
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