In this episode, host Brianna Doe interviews AJ Eckstein, founder and CEO of Creator Match, a LinkedIn creator marketing platform. AJ shares his insights on the untapped potential of LinkedIn for influencer marketing and how brands can leverage it to drive growth and build successful partnerships.
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Best Moments:
(00:34) AJ Eckstein's background and why he chose to focus on LinkedIn for influencer marketing
(01:02) The perception of LinkedIn influencer marketing among brands and creators
(04:26) The organic growth of Brianna's LinkedIn following and the lack of brand deals initially
(05:02) AJ's perspective on LinkedIn's limitations in analytics and the need for better tracking tools
(08:13) The value proposition of LinkedIn influencer marketing for B2C brands
(10:08) The importance of understanding customer acquisition costs and lifetime value for LinkedIn campaigns
(12:54) The benefits of whitelisting creators' content for paid ads on LinkedIn
(14:15) The need for creators to negotiate usage rights and compensation for whitelisted content
(16:07) Brianna's excitement about LinkedIn's thought leader ads and their potential for marketers and creators
(18:36) The challenges of getting accurate analytics and reporting on LinkedIn campaigns
(24:56) Common mistakes brands make when starting with LinkedIn influencer marketing
(29:33) Working directly with marketers or leadership teams for influencer campaigns
(32:34) The importance of investing in longer-term partnerships and the ideal length
(35:38) Final thoughts and advice on building impactful, long-term influencer partnerships
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Guest Bio:
AJ Eckstein is the founder and CEO of Creator Match, a LinkedIn creator marketing platform. His mission is to unlock the untapped potential of LinkedIn, foster trust, increase awareness, and drive conversions for marketers, helping them build impactful and successful brand campaigns.
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