In this episode of Stop the Scroll, host Brianna Doe interviews Jayde Powell, a content creator and marketer, about her experiences in influencer marketing, social media strategies, and the creator economy. They discuss the nuances between creators and influencers, pricing strategies, and the untapped potential of LinkedIn as a platform for creators.
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Best Moments:
(01:38) Favorite social media platforms for creators and marketers
(03:01) Definition of creators vs. influencers
(05:56) Pricing strategies for content creators
(09:01) Approaches to determining budgets for creator partnerships
(13:43) Importance of transparent communication in brand partnerships
(16:36) Favorite brand partnerships and challenges faced
(22:05) Advice for creators working with marketers
(26:00) Discussion on why social media marketing is undervalued
(28:46) Dream brand partnership as a creator
(30:16) Excitement about LinkedIn's potential in the creator economy
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Guest Bio:
Jayde Powell is a content creator, marketer, and the founder and head of creative at MDash Doe, a content and creative development agency. She hosts Creator Tea Talk, a LinkedIn audio series discussing the creator economy. Jayde has worked with notable brands such as Netflix, Amazon Prime Video, and Essence. Known for her comedic content and insightful takes on social media marketing, Jayde is particularly active on LinkedIn, where she advocates for its potential as a hub for creators.
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The Secrets to Thriving Creator-Brand Partnerships
If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.
Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.
To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!
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