In this episode, host Brianna Doe sits down with marketer and influencer Bridget Poetker to delve into the nuances of influencer marketing and share strategies for building successful, authentic partnerships with creators.
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Best Moments:
(03:30) The debate: Macro vs. Micro influencers—Which is better?
(05:31) The benefits of a gifting approach in influencer campaigns
(08:30) Aligning with creators' values for authentic partnerships
(10:18) Success stories from working with creators outside your niche
(12:05) The challenge of attributing ROI to influencer campaigns
(14:59) Balancing creative freedom and brand consistency in partnerships
(18:54) Employee advocacy vs. influencer partnerships: Pros and cons
(21:52) Tips for vetting and selecting the right influencers for your brand
(25:39) Alternative product launch strategies beyond press releases
(28:49) The value of taking risks and experimenting in marketing
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