In this episode, host Brianna Doe sits down with Jonathan Ronzio, co-founder and CMO of Trainual, to discuss how the company has innovated its approach to influencer marketing and brand partnerships. Jonathan shares insights from their journey with influencer marketing, from celebrity endorsements to building long-term partnerships with micro-influencers.
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Best Moments:
(03:16) Trainual's initial foray into influencer marketing through Cameo, using celebrity shout-outs
(06:58) Working with more niche influencers who have more relevant, engaged audiences
(10:47) How Trainual partnered with 90s R&B star Montell Jordan for a memorable campaign
(18:06) Common mistakes in using influencer marketing software and strategies, focusing on authenticity and fit
(21:39) How Trainual is successfully leveraging LinkedIn for influencer marketing campaigns
(23:22) Long-term relationships with influencers and staying aligned on values
(30:56) How they evaluate the effectiveness of influencer marketing, focusing on ROI and qualitative brand engagement
(35:10) The importance of alignment between sales and marketing teams for seamless influencer campaigns
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Guest Bio:
Jonathan Ronzio is the co-founder and CMO of Trainual, a platform for organizing business processes and training. With a background in adventure documentary filmmaking and outdoor brand marketing, Jonathan brings a unique perspective to B2B SaaS marketing. He is passionate about pushing creative boundaries while driving measurable results. Jonathan is also a musician and author, with an upcoming children's book and album release.
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The Secrets to Thriving Creator-Brand Partnerships
If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.
Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.
To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!
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