In this episode of Stop the Scroll, host Brianna Doe interviews Tameka Bazile, a powerhouse in paid social and cultural storytelling. They discuss influencer marketing, content creation, and the evolving landscape of social media platforms. The conversation delves into the challenges of making traditional brands social-first, balancing informative and engaging content on LinkedIn, and the importance of increasing representation of Black creators in social media.
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Best Moments:
(01:16) Challenges of making traditional brands social-first
(04:11) Balancing informative and engaging content on LinkedIn
(21:01) Creating content on TikTok vs. LinkedIn
(23:19) Plans for monetizing TikTok content
(27:09) Expectations for LinkedIn in 2025
(28:27) Rapid-fire questions segment: “Off the Record”
(32:54) The importance of more Black creators in social media
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Guest Bio:
Tameka Bazile is a social and content strategist and a multi-platform content creator on TikTok and LinkedIn. She has amplified major events like Tameka 100 and driven branded campaigns with names like Nissan and Amazon. Known for her engaging and informative content, Tameka brings valuable insights into making traditional brands relevant in the digital space while maintaining their core essence. She is also a creator, speaker, and a US LinkedIn Creator Accelerator Alumni, passionate about discussing social media culture and careers.
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The Secrets to Thriving Creator-Brand Partnerships
If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.
Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.
To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!
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