In this episode of Stop the Scroll, host Brianna Doe interviews Daniel Disney, an internationally renowned LinkedIn and social selling trainer, about social selling strategies, building audiences on LinkedIn, and influencer marketing.
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Best Moments
(01:21) Definition of social selling
(02:36) Tips for getting started with social selling
(07:30) Balancing personal and professional content on LinkedIn
(10:59) Impact of video content on LinkedIn and social selling
(16:57) Building and maintaining a valuable audience on LinkedIn
(23:31) Deciding which brands to partner with as a creator
(26:34) Pros and cons of different influencer marketing compensation models
(32:41) The future of influencer marketing on LinkedIn
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Guest Bio
Daniel Disney is an internationally renowned LinkedIn and social selling trainer, sales author, and founder of The Daily Sales, one of the largest communities for sales leaders and salespeople worldwide. He is also the host of the Social Selling Podcast and has built a significant following on LinkedIn, where he shares valuable insights on social selling and sales strategies.
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The Secrets to Thriving Creator-Brand Partnerships
If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.
Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.
To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!
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