FLASHBACK SUNDAY - PRSA’s Strategy to Out-Communicate Misinformation

This episode originally published in May 2024.

At the end of 2023, PRSA assembled a group of 25 senior communicators from a wide range of industries, in-house and firms, for an additional meeting, with several follow-up meetings with subject matter experts, all spearheaded by Ray Day, 2024 PRSA Chair-elect. Three main actions emerged:

1. We need to champion honesty and transparency, recognizing the need to enhance message strategies to outpace misleading information (which will always exist)
2. We need to emphasize the importance of community-based listening and education, advocating for civil discussion to foster a more informed and respectful public
3. The PR industry needs to become a trusted entity by reinforcing integrity and reliability across all communication channels

Listen For
4:54 A Stakeholder Engagement Process for Addressing Misinformation
11:04 Community Level Education Strategies
14:56 Focus on Building Trust
19:26 Civility and Constructive Discourse

Guest: Ray Day, 2024 chair PRSA
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