Personal branding isn’t just for influencers or CEOs—it’s for anyone who wants to stand out, build trust, and create new opportunities.
Whether you’re an employee, entrepreneur, or freelancer, the way you present yourself can open doors or close them.
In today’s digital world, people aren’t just hiring résumés—they’re hiring reputations.
A strong personal brand can make you the go-to expert in your field, help you attract new clients, and even future-proof your career. But crafting a brand that feels authentic and powerful doesn’t happen by accident—it takes strategy, consistency, and a clear message.
It’s the business of being YOU.
Listen For
7:08 Why if You Fake it... You WON'T Make it
10:35 The Rise, and Risks, of Influencers
11:54 Imposter Syndrome and Personal Branding
16:58 How to Build a Personal Brand from Scratch
18:58 Your LinkedIn is your Resume – is it Working for You?
21:07 Answer to Last Episode’s Question From Guest Michelle Garrett
Guest: Greg Wasserman
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