This episode was originally published September 13, 2022.
Enter Behavioural Science, which is an umbrella term capturing economics, anthropology, cognitive neuroscience, sociology, psychology, and political science. It’s the study of when and why individuals engage in specific behaviours by experimentally examining the impact of factors such as conscious thoughts, motivation, social influences, contextual effects and habits.
There are hundreds of firms exploring in this field now, working for clients trying to convince people to buy the right soap, vote for the preferred candidate, or choose the right behaviour. It’s a shift away from just best practices and intuition – to seek an understanding of human behaviour as best we can. One is standing out from the field and the industry has noticed. Lynn, in Wales. It’s won dozens of awards including “Fastest Growing Communications Business in the World.”
In this episode we meet the founder, Shayoni Lynn.
Listen For
4:15 Understanding Behavioural Science
6:15 An Integrated Behavioural Science Approach
20:43 Misinformation and Disinformation Management
18:43 Sludge Audits
Guest: Shayoni Lynn, Lynn
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