This episode was originally published September 13, 2022.
Enter Behavioural Science, which is an umbrella term capturing economics, anthropology, cognitive neuroscience, sociology, psychology, and political science. It’s the study of when and why individuals engage in specific behaviours by experimentally examining the impact of factors such as conscious thoughts, motivation, social influences, contextual effects and habits.
There are hundreds of firms exploring in this field now, working for clients trying to convince people to buy the right soap, vote for the preferred candidate, or choose the right behaviour. It’s a shift away from just best practices and intuition – to seek an understanding of human behaviour as best we can. One is standing out from the field and the industry has noticed. Lynn, in Wales. It’s won dozens of awards including “Fastest Growing Communications Business in the World.”
In this episode we meet the founder, Shayoni Lynn.
Listen For
4:15 Understanding Behavioural Science
6:15 An Integrated Behavioural Science Approach
20:43 Misinformation and Disinformation Management
18:43 Sludge Audits
Guest: Shayoni Lynn, Lynn
Website | Email | X | Instagram | LinkedIn
Rate this podcast with just one click
Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website
Do you want to podcast? Book a meeting with Doug Downs to talk about it.
Apply to be a guest on the podcast
Connect with us
LinkedIn | X | Instagram | You Tube | Facebook | Threads
Request a transcript of this episode
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com