Ever created a PR or communications plan, only to stash it away and forget about it? You’re not alone.
Guest Michelle Garrett breaks down why so many businesses struggle to execute their PR strategies—and what they can do to fix it.
You need to set clear goals, measure meaningful metrics beyond just media mentions, and ensure consistency in PR efforts instead of relying on one-off campaigns.
Michelle also shares insights on the rising importance of personal branding, the evolving media landscape with AI-driven searches, and how companies can effectively identify and reach their target audiences.
Listen For
06:02 The Wrong Metrics: What NOT to Track in PR
07:39 Common Mistakes in Evaluating PR Success
11:03 The Rise of Personal Branding in PR
13:06 How AI is Changing PR and Searchability
14:34 Finding Your Audience in a Fragmented Media Landscape
15:49 Why Trade Publications Matter More Than Ever
18:23 How Leaders Can Lend Their Voice to PR Without It Eating Up Their Time
19:34 Answer to Last Episode’s Question From Guest Kendall Breitman
Guest: Michelle Garrett
Michelle’s book B2B PR That Gets Results
Rate this podcast with just one click
Stories and Strategies Website
Apply to be a guest on the podcast
Connect with us
LinkedIn | X | Instagram | You Tube | Facebook | Threads
Request a transcript of this episode
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!