Ayeni Adekunle Samuel argues that Africa is often misunderstood or reduced to oversimplified stereotypes by global brands, agencies, and even tech platforms.
Despite Africa’s complexity, diversity, and economic importance, key decisions — including PR, marketing, and tech strategies — are still shaped in places like New York and London, often without African expertise or context.
Ayeni shares his personal journey as a Nigerian entrepreneur building a pan-African and international PR firm, highlighting both the structural barriers (like bias, access to capital, lack of representation) and the opportunities (especially in areas like AI and local innovation).
Listen For
4:15 The Africa Strategy Mistake Global Brands Keep Making
7:41 The Case for Local Advisors
12:36 PR Prejudice: The Hidden Hurdles African Firms Face Abroad
16:30 Africa Has Talent, But Not Opportunity
17:10 Answer to Last Episode’s Question from Guest David Gallagher
Guest: Ayeni Adekunle Samuel
Stories and Strategies Website
Curzon Public Relations Website
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