Public Relations: Independent Function or Marketing Tool?

Are public relations and marketing two distinct disciplines—or is PR simply one piece of the broader marketing puzzle? It’s a question that stirs up strong opinions in boardrooms, agencies, and comms teams alike. 

Some argue PR is strategic storytelling aimed at building relationships, while marketing is focused on driving sales. Others say that in today’s world of integrated messaging, the separation is outdated.

In this episode, we take on the debate head-on, exploring how the roles overlap, where they diverge, and whether the modern media landscape has blurred the lines beyond repair. Is PR still its own function—or has it become just another lane on marketing’s highway?

Listen For:

:10 Fyre Festival The Luxury Mirage
 4:02 Influence vs Image Showdown
 6:25 PR Is the Pie
 10:14 The Sad Fate of Local Media
 13:02 Metrics KPIs and the Dashboard Wars
 18:54 Who Owns the Message
 25:10 The Final Prediction Marketers Report to PR

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