#63 Developing Long-Term Customer Relationships Through Trust with Dr Karen Sutherland

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October 28, 2019 • 29 mins

On this episode of Stories Behind The Grind, listen to my conversation with Dr. Karen Sutherland, who currently leads the social media and public relations disciplines at the University of the Sunshine Coast, and brings with her over 20 years marketing experience.

We discuss how to build trust and integrity in your business to develop long term customer relationships, how to best deal with negative feedback from online and in person reviews, and how to build engagement with your audience

Also discover:

How Karen started into marketing

Marketing lessons Karen learned form working with social enterprises

Importance of authenticity and knowing the brand's story for small business owners

Karen's advice to those who struggle to put themselves out there and communicate their story

How to build engagement

How to Break through the noise

On building relationships vs selling

Building trust with the people you work with

Thoughts on social media as we head into 2020

How to respond when your business is being attacked by a competitor or a disgruntled customer who left negative feedback

How best to Manage feedback

Karen's definition of the grind

Links:

Karen on Facebook

Karen on Twitter

Karen on Instagram

Karen on LinkedIn

Karen's website

Mark as Played

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}#63 Developing Long-Term Customer Relationships Through Trust with Dr Karen Sutherland