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October 2, 2025 17 mins

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We map how Stephen F. Austin’s move into the UT System unlocks a sweeping master plan for academics, campus life, and athletics, and why alumni support now can lift both the fan experience and the value of every SFA degree. AD Michael McBroom lays out funding realities, design priorities, and the path to premier mid‑major status.

• SFA’s transition into the University of Texas System and why it matters
• Breakdown of the $1.3B master plan across academics, campus life, athletics
• How revenue bonds, state funds, and private gifts fit together
• The role of alumni giving, corporate sponsors, and naming rights
• Why facilities upgrade the student experience and brand reach
• Momentum signals on campus and keeping it going
• Design input from coaches and athletes to drive competitive advantage
• Vision for Homer Bryce Stadium and modern game-day experience
• Degree value rising with visible, sustained campus investment
• A light man cave story and the human side of game-day passion

If you want to be a part of Stephen F. Austin Athletics, get a part of this momentum, click on this link below, whether it's Facebook, Instagram, X, and I'm not trying to get you to contribute to my alma mater. No, we are yes, we are, we are. It's yes, and we're shameless about it.


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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_02 (00:35):
Honest is a strong word, and we all need honesty
when it comes to plumbing andHVAC needs.
Somebody who will take care ofthe repairs efficiently and with
quality.
Honest plumbing in air is who Itrust, and they take pride in
that word.
Honest plumbing in air, where ahandshake still means something.

(01:23):
And how can I say this?
Commitment by alumni basis andschools like Stephen F.
Austin, who are now part of newsystems, Stephen F.
Austin forever until two yearsago was an independent program
or independent school.
They're now part of theUniversity of Texas system.

(01:43):
And just like so manyuniversities, like UTRGV, for
one, even Texas Tech, even UT,Texas AM, um Sam Houston, and
other universities like that,they're having to improve their
infrastructure.
And if you want to get specificon athletics, you've got to

(02:06):
upgrade facilities.
And Stephen F.
Austin now has a plan betweennow and probably the next 15
years, that campus and itsathletic facilities are going to
look entirely different.
It's exciting, but it is a talltask because the name of the
game is fundraising.
And I want you to meet the newathletics director at Stephen F.

(02:29):
Austin, who has a huge, hugeproject in front of him, and he
thrives with it because he'sdone it before at a Division II
university.
Michael McBroom and his projectat Stephen F.
Austin.
Let's talk about it.

(02:55):
I finally met my biologicalbrother, uh, the Michael
McBroom.
Look at you.
Have you ever thought when wefirst saw each other that
there's a possibility we couldshare the same genetics?

SPEAKER_01 (03:06):
Uh well, clearly at the highest level we do, right?

SPEAKER_02 (03:13):
This guy has uh an enviable task, uh a great
opportunity in front of him.
He is the the the athleticdirector at Stephen F.
Austin, Division I University.
And it depending on which partof the state or the country that
you are watching this, he was alongtime AD at a Division II
university, way up in thepanhandle of Texas, West Texas

(03:36):
AM.
You did some great things, andwe all know the uh the what
college athletics is now.
You have got to raise consistentmoney and build momentum.
But when did that really changeto where, you know what?
That's something that I can doand do well.

SPEAKER_01 (03:52):
Well, I think I mean college athletics has been you
know, the last 30, 40 years hasreally been on that path of
everybody says an arms race,right?
But it it hits every level.
Uh even in division two, youknow, when I started West Texas
AM, um it was a bottom leveldivision two program, and over
the period of time we were ableto build facilities and raise

(04:13):
money and turn that into a anational, uh nationally renowned
program or division two.
Um but all through that time atevery level, it's it's still
about we gotta drive morerevenue.
And it's no different than yourbusiness, right?
I mean businesses are in thesame thing.
You have to drive revenue, drivenet revenue, um customer
satisfaction, all those things.
Here at Stephen F.
Austin, we have a tremendous,tremendous opportunity to

(04:36):
elevate the program even furtherthan you know where it's been uh
previously.
And it from my standpoint as anathletics director, it's
critically important to have apassionate fan base and a
president that loves andsupports athletics, and we have
all of that here at SFA, whichis why I was so excited uh to
get the opportunity to come hereand start on the process of uh
making this a a powerfulathletic program.

SPEAKER_02 (04:59):
So I'm trying not to be biased.
I mean, uh for those who knowme, they probably get tired of
uh my references to the StephenF.
Austin State University is a bigpart of my life and it is will
will forever be.
Um we see we have experienced alot of success here.
Um but as you know, it it ittakes a team of alignment from

(05:20):
Board of Regents, President, AD,all the head coaches have to be
aligned to achieve the ultimategoal.
Um now you guys are in a greatsituation.
I say you guys, we it's all ofus, it's all of us together.
That's right.
The University of Texas systemand there was you I remember you

(05:40):
mentioned it to me, um I thinkearlier this year when the
artist renderings are releasedof what this campus may look
like in the next five to fifteenyears, that there's gonna be a
wave of uh optimism throughoutthe alumni base that was

(06:01):
released.
I want to be honest with you, myreaction to when I saw this
artist rendering I know itsounds impossible, but I was
speechless for ten minutes.
That is impossible.

SPEAKER_01 (06:14):
That may be the biggest uh loud factor comment
that I've heard on the masterplan so far.
We silent Sean Clinch for 10minutes.
Oh my god, gagged order as auniversity for about 10 months,
and it's we're in the final uhstages where they're going
through the pricing andestimation things like that.
It'll it'll ultimately make itsway to the system board regions,

(06:35):
I believe, in February uh fortheir review and uh hopefully
approval.
But it is exciting.
I mean there are a lot ofpossibilities uh and
opportunities here to do that,uh to do to elevate the the
campus infrastructure andfacilities in large part because
of the new affiliation with theUniversity of Texas system,
which is you know one of thegreatest, if not the greatest,

(06:56):
university system in the world,not just the United States, the
world.
And the leadership that theyprovide for all of their member
institutions is unbelievable.
I've been I was twenty-fiveyears in the Texas AM system and
now part of part of theUniversity of Texas system.
That's a huge blessing for me tobe a part of, I mean, two very
well-known um you know, highcaliber, high-tier,

(07:18):
internationally recognizedsystems.
The University of Texas is um isa notch above in in the support
they provide the memberinstitutions, and that's what's
going to help us realize thismaster plan over the next 10-15
years.

SPEAKER_02 (07:31):
For those maybe if there are alumni asking how
legitimate is this in regards tobaseball and softball
facilities, then football, andthen everything else that we see
on that master plan, the artistrendering, what do you tell
them?
Because let's be honest, UT canhelp infuse all these new

(07:51):
facilities, but it's people likeme and our alumni that need to
that we need as well to cometogether.

SPEAKER_01 (07:57):
Yeah, so uh that's a great point, great question.
Um, so when you talk about thismaster plan, it's probably gonna
settle in somewhere in theneighborhood of one, let's just
say$1.3 billion.
Wow.
About six hundred and fiftymillion dollars of that is the
academic space.
And so every college, everybuilding, uh it's gonna be
either brand new or gonna beimproved.

(08:18):
Um academic funding is adifferent source.
That can come from the state, itcan come from the from the
system, a little bit from theuniversity.
Um, the next portion is about$400 million, uh, give or take
for campus life.
So that's residence halls,dining halls, um, all the things
that students and faculty andstaff experience on a daily
basis.
Uh that's generally funded a lotof those by revenue bonds.

(08:40):
So if we're gonna we're gonna wehave a new uh residence hall on
the books, we hope that uh we'llget approved next year.
You know, we'll finance that therevenue bonds on future future
um housing income.
And then you have athletics andcampus recreation.
That's the one that's different.
Uh we can fund some of that withum revenue bonds on future deal,
but also um some incrementalfee, uh fee, fees on campus.

(09:05):
But the large part, at leasthalf of it,'s gotta come from uh
the support of alumni and donorsor corporate sponsors.
So that's where uh it really isgonna take all of us to come
together to raise uh enoughfunds to get the entire project
complete.
Um one of the great things Ilove about SFA is the fact that
we have you know over a hundredthousand uh living alumni um

(09:26):
that love to support theuniversity, and this is gonna be
a great opportunity for them tosupport the university.
And I always say thisconstruction on campus, and
there's gonna be a lot ofconstruction on campus over the
next decade.

SPEAKER_02 (09:36):
There already is.

SPEAKER_01 (09:37):
There is, it's it's ongoing.
I mean, we have 200 milliondollars going on right now.

SPEAKER_02 (09:41):
It's a beautiful sign.

SPEAKER_01 (09:42):
But construction means um that there's investment
going on into the university, itincreases and sustain or
sustains the value of the degreethat everybody has earned
previously and continues thevalue of the degree going
forward.
So it's imperative upon thosewho are in charge and leading
the institution today tocontinue to make the
investments, continue toencourage alumni to give back.

(10:06):
Because as we build and as weget better, it increases the
value of the degree foreverybody who came before us and
who will come after us.
And that's why you know I'm veryuh very optimistic we'll be able
to get this done because thealumni base is so passionate
about SFA.

SPEAKER_02 (10:21):
I I I I do think that it it it's an awakening.
People people have been waiting.
That's the way I see it.
I think uh people have well,alumni base is doesn't care.
That's not true or apathetic.
It's been waiting for somethinglike this.
And I think this is going tohappen uh on on a much greater
scale as far as interest.

(10:42):
Because we saw what happened inSan Marcus.
That that alumni base woke up.
And it that can easily and thatwill happen here.
A very dramatic transition.
Uh, the man cave story.
There have been some great ones.
Uh, this is episode 486, andwe've had about 350 man cave

(11:08):
stories, or maybe 300, I'moverestimating.
That's what happens at age 52.
But uh, you've been around a lotthrough athletics, life,
athletic administration, beenpart of some great moments
athletically and personally, andknow a lot of people.
As far as a man cave story, isthere something as amusing today

(11:29):
when it's discussed or broughtup as it was when it happened?

SPEAKER_01 (11:33):
I'm not gonna use names.
Is that fair?
Okay, that's fair.
Okay.
So uh uh like you, I've I'vewe've all been in press boxes a
lot during football games, andand if you get too close to
those coaching boxes, right, youstart to hear some things and
see some things that maybe youdon't want.
Um there was an instance at onetime, again, no names.

(11:54):
Uh protect the innocent.
But you know, uh when whencoordinators and and position
coaches, when when there's ablown play or something, you
hear, you know, banging andbanging on the walls and some
other things maybe you shouldn'thear.
I mean, it's it's an emotionalsport, right?
Had a coach one time banged onthe windows so hard, it popped

(12:14):
the windows out of the press boxand and and straight down.
I think I I remember this.

SPEAKER_02 (12:19):
It was brought to my attention.
I think this is the same story.
Maybe.

SPEAKER_01 (12:25):
Probably.

SPEAKER_02 (12:26):
You uh you will not confirm or deny.
Correct.
And I respect that.

SPEAKER_01 (12:30):
Yeah.

SPEAKER_02 (12:31):
Was anyone injured?

SPEAKER_01 (12:32):
No one was injured, thank goodness.
But that's one that's uh youlook at like of all the things
you see you see, and we I meanthat I we can go on for hours.
Right, we could that's one youasked me that like on the spot.
I'm like, yeah, that's onethat's still like wow, that
really happened.
And thank goodness nobody washurt, but it's one that you we
kind of like will sit around,like, oh yeah, I've got one for
you.

(12:52):
And we tell that spoon.
That's hard, that's hard to top.

SPEAKER_02 (12:56):
Uh, before we wrap this up, every day's exciting
for you.
Every day when you walk on, andI'm not being biased again, but
every day is when you look atbecause for example, your
offices are at Homer BryceStadium, which has been the home
of Stephen F.
Austin football and and trackand at one point soccer.

(13:16):
Do you do you see the visions ofwhat could be as the
transformation of that facilitykind of reverses?
And do you how do you describethe energy around the your staff
and maybe people on this campusas you look ahead and what this
Division I program will looklike in five plus years?

SPEAKER_01 (13:38):
Yeah, that's the that's the driving force, right?
Uh it's uh it's to and I I don'tthink people fully understand it
yet.
Uh I can see it because I'vedone it uh before.
Right now it's the hard time.
People, it's the we've got amaster plan, everything looks
really good.
We have to execute the plan.
And when you start to executeand you get into like the design
phase, and now you get coachesand athletes giving input into

(14:01):
the then it's then people startto get really excited, and the
momentum really goes.
We have a lot of momentum oncampus right now, um, as the
general university, largestfreshman class in school
history.
Uh campus is full, we've gotfamily weekend um today.
Uh you know, great attendance atfootball expected tonight, but
these are the small things, likeyou got to keep the m momentum

(14:22):
going.
President said it in cabinet acouple of weeks ago.
Guys, we've started themomentum, now the challenge is
to keep it going, uh, which iswhat we'll do.
But from my perspective, comingin to your point, every day is a
challenge, it's a blessing.
Um I've done it before so I cansee the end, and I know that
when we get this whole thingdone, we will be the premier uh

(14:42):
mid-major division one programin the country.
Um all of our facilities uh willbe some of the best in the
country for what we have.
We have one of the very bestbasketball uh practice in the
country.
Right here.
The challenge is to get we're init right now.
Challenge is to get everythingelse up to that speed, uh, which
we'll do.
And as you start to see thatprocess, I mean the the pride

(15:05):
that alumni have, the pride thatthe current student body has,
when and then then when we openthem up and people have a brand
new experience in state of theart facilities where uh we have
great concessions and greatsound and lights and all the
digital stuff, but you come andit's it's it's a social impact
where we bring people in, youhave a great time three hours at
a football game, two hours at abasketball game, in an

(15:26):
environment that that welcomeseverybody and basically helps us
throw a party and maintain thatconnection.
When you start to see all ofthat, it is impossible to stop
the momentum.
And I think we're gonna get itdone, it's gonna take all of us,
but when we do start likeshovels in the ground, man, look
out, because it gets it getsfun, it gets fun fast.

SPEAKER_02 (15:48):
I'm excited, drilling us right now.
If you want to be a part ofStephen F.
Austin Athletics, get a part ofthis momentum, click on this
link below, whether it'sFacebook, Instagram, uh X, and
I'm not trying to get you tocontribute to my alma mater.
I'm just saying if you want tobe a part of it, no, we are yes,
we are, we are.
It's uh yes, and we're shamelessabout it.

(16:09):
Um, it's exciting.
It has been exciting for me towatch other universities who
have decided to take the leap,be bold, and go this direction.
And here at Stephen F.
Austin, that's what they'redoing, and this is also a great
story.
Michael McBroom, where he camefrom, now he's a part of this.
And for me, the last two visitsI've had, including this one,

(16:30):
the energy levels is just offthe charts, unreal.
And I want to fast forward tocompletion date, but that's not
how life works.
Michael McBroom.
Appreciate you, brother.
Thank you so much, Sean.
Anytime you can have a McBroomand and two follically
challenged domes on your screen,it's always good to talk about
it.
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