Episode Transcript
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Speaker 1 (00:00):
Hey everybody, thanks
for joining us for Stories,
success and Stuff.
We've got an abbreviatedversion for this week, excited
to tell you about some of thethings that we're working on
here at CRS, but we wanted tokind of have a quick podcast to
kind of discuss how we want toget to know you all better and
open up the floor.
Open up for questions.
(00:21):
Remarks.
Chase, what kind of questionsor audience do you think is
going to be sending in questions, or what are the things that
you'd really love to answer inour Q&A for this week?
Speaker 2 (00:33):
Oh my goodness, I've
had folks ask like can we like
send in personal questions thatyou guys can answer to help us
in our business development?
Or be more authentic as aleader, how to show up as a
whole person and, holy, kick assin your role, and I say yes to
(00:53):
all of those things.
I mean we've covered everythingon here from our wacky identity
episode last week.
Thank you all for coming alongfor that fun ride, as we were in
character All the way fromidentity to motivation.
Our imposter syndrome episodewas a really big one.
I know it's something a lot offolks deal with.
We were talking about Mondays,which people really enjoy, and
(01:16):
just we've covered the gamut.
We're going to continue doingso.
So the questions that can comein are welcome to be of any
nature, any appropriate naturethat we can answer as people out
in the world trying to do ourbest to be happy and successful
as authentically as possible.
Speaker 1 (01:37):
Absolutely.
Some of the questions I love toanswer are the origin story
questions.
Who doesn't love to talk abouta little bit about what they've
gone through, sharing this story, seeing if a lesson can come
out and help them in their lives?
I always love answering thecommonly asked questions, which
(01:59):
is how much is a marketingbudget?
How much should I be spendingon social media?
How do I?
One of the great questions Iget is how do you start your own
social media department?
I love answering thosequestions, even things like how
the heck do you set a companybudget?
What does starting a nonprofitlook like?
It can be operational questions.
(02:20):
It can be questions like howthe hell does Spencer put up
with you?
That great question to ask,great questions to ask the
answer is easily, and you'rewelcome, spencer.
Speaker 2 (02:31):
Yeah.
Speaker 1 (02:32):
I think he's not
around right now.
No, we're an open book, we'vealways been an open book and
thanks to all of our listenerssaying and recognizing us in
public just saying, hey, this isa great podcast or you can
share stories about thebeautiful challenges and crazy
life that we both live.
(02:53):
In fact, we're actually sharinga couple of our stories here
pretty soon, on November 17th.
November 17th is actually areally big day for CRSA.
Speaker 2 (03:03):
It's a huge day.
We're going to be releasing thenext podcast, which will indeed
be answering the questions thatget sent in, which you're
welcome to do through ourInstagram direct messages.
You can go to CRSAcom on ourcontact page and fill out the
info form there as well.
We're releasing this episodeearlier in the week to give you
(03:23):
a little more time to get thosequestions in.
They'll need to be in by Sundaynight so we'll record in studio
on Monday answering thosequestions.
So, through Instagram directmessage or our contact page at
CRZcom, I'll put those links inthe description here as well.
Any questions you're getting,keep in mind we're a full
(03:43):
service communications agency.
We do everything from webdevelopment to digital marketing
, traditional marketing, adplacements, all things in the
advertising realm.
We do PR, we do crisiscommunications, we do media
relations, we do video andphotography.
If a business needs it, we doit.
So if you have any questions inthose realms, or for either or
(04:04):
both of us personally anddirectly, or about the more
stories side to all of thissuccess stuff, those questions
are welcome to come in by Sundaynight at either of those
options that we mentioned,because once we release that
episode, there'll be three veryexciting things going on at.
Speaker 1 (04:24):
Crystal's mattress.
Yeah, so that's a toss over tothose.
So November 17th is actuallyCRZ's birthday.
That was the day that weincorporated.
I woke up at four o'clock inthe morning saying to myself
this is gonna be the start of anew life.
So excited to share CRZ'sbirthday with everybody, which
is also my work.
Speaker 2 (04:45):
Why November 17th?
What was going on that week,that day?
Was it a Monday?
Is it a Wednesday?
What was it?
What was your?
Speaker 1 (04:54):
year for about that
day.
I remember already having twoor three appointments out on my
own.
It was a really, reallyexciting day.
I was up in Santa Fe when thatday had happened.
There was no particular reasonwhy that date needed to be my
date of starting the company.
It was just in 2014,.
(05:15):
It was a month after balloonfiesta and I had wrapped up that
work when I was the accountexecutive for another firm, but
I was just really glad toactually have the opportunity to
be out on my own.
So started it the way that myold owner started his and the
rest of these days history,which is really exciting.
(05:36):
So, yeah, november 17th was justa really significant day.
That was also the day that Ididn't understand how to get my
business license and how to setup my CRS at the New Mexico
State Tax and Rev.
That was also the day that Istarted our bank account.
Like, it was a really big day.
Okay, it was a really big day.
So this year it's also reallyexciting.
(05:58):
We get to share our storiescollectively.
We get to share our stories atthe we Mean Business Conference
brought to you by or presentedby San Diego Labs and diverse W
Business Program, scale Up NewMexico and the Arrowhead Center
at the New Mexico StateUniversity.
They have been incredibly kindin asking three big departments,
(06:25):
or three big things that welove to talk about, and two
departments of CRSA.
You've got to talk at twoo'clock that day at the
conference, is that right?
Speaker 2 (06:35):
I sure do.
I will be leading MarketingFailure 101, a guide for
entrepreneurs, as a proudfailure of two businesses.
I've learned quite a bit fromthat side on how to totally
sabotage yourself as anentrepreneur, and it's stuff I
see all the time.
When I did entrepreneurialconsulting in Austin, I saw the
(06:56):
same things all the time and itdrove me nuts.
Because you'd have these peoplein front of you who are full of
passion and ideas and energyand they're looking to make a
positive change in theircommunity in some way.
Most entrepreneurs have a bigheart for something and they
want to make a positive impacton the world.
And so here they are, in frontof you and they're gonna fail.
Most entrepreneurs fail, mostsmall businesses fail, and it's
(07:20):
not because people don't havegreat ideas or they don't have
the energy to put into it.
I mean, entrepreneurs workreally, really, really hard.
I know I've said it before, butif you have an entrepreneur in
front of you that wants to workfor you, hire them.
They're gonna be able to doeverything.
They're amazing people and Ijust could pick out exactly
which ones.
We're gonna fail, and so oftenit came down to marketing.
(07:40):
So the fact that I'm giving amarketing talk at a professional
conference is kind of hilariousto me, given how much I fought
it for so long of my ownentrepreneurial career.
But I've learned a lot thereand then I've learned a lot on
the other side as well on how todo it successfully.
So my goal at the conference westanding for women
(08:01):
entrepreneurs mean business.
It'll be an in-person, localconference here in New Mexico is
to help people who are not inthe business that can introduce
themselves to the economy.
Vice versa, some people maybeavoid some pitfalls that we
often fall into as entrepreneursand have some legit, practical
guidance on things to do to helpgive an advantage for that idea
(08:24):
or business to succeed.
Speaker 1 (08:26):
We're going to do it
in a totally non-judgmental way.
Speaker 2 (08:28):
Like I said, I have
two failed businesses.
I know what's up in that room.
I know how to fuck it up, andit's okay if other people are
fucking it up too.
We're going to figure that outtogether.
Speaker 1 (08:38):
Yeah, and you're a
phenomenal public speaker too.
That's the exciting part aboutit.
It's just like you know, whenthe conference had asked for you
to present, I said, yes, signme up, and what time is that
show going to start?
Because I want to be there forthat.
So I'm really excited to seeyou speak, which is great.
Speaker 2 (08:55):
We're going to have
fun.
I insist on having fun.
Yeah, yeah, yeah, 100%.
Speaker 1 (09:00):
Well, I'm saying yeah
, well, conferences can be
really stuffy, so make the bestout of it, and I don't think
this conference is going to bestuffy.
In fact, they have Dr LanishaAdams starting at 930,.
I believe A colleague of mineand I are actually going to be
doing a really exciting firesidechat.
She's really the star of theshow and I'm there kind of
complimenting her on her story.
(09:21):
Amazing consultant by the nameof Vanessa Rowan horse, rowan
horse consulting, and she alsofounded Native Women Lead, which
is an incredible program forwomen and female entrepreneurs
that are Native American.
And so, you know, we werestarting to plan out this
fireside chat and we're justgoing to talk about how there's
a lot of systematic barriersthat we run up against.
(09:44):
Like she's an expert when itcomes to financial equity and
I've learned so much from her,but women don't even think about
financial equity as a reasoningbehind some of the barriers
that they face, or generationalbarriers, from the fact that you
know there's there is such athing as old money and new money
.
There is such a thing as as agenerational trauma that plays a
(10:07):
part in business, and so we'lltalk about those types of topics
here at the conference, and sothat's going to be the lunchtime
topic and then a fun panel thatwe were quick.
Speaker 2 (10:17):
I've had multiple
people ask me will there
actually be a fire?
Speaker 1 (10:21):
No, sorry, I don't
think.
Speaker 2 (10:24):
It'll be a podium
side chat or maybe with the fire
going in the background couchchat.
Speaker 1 (10:31):
I think that's a
that's applicable to talk about
couch potato chats.
No, the the final one at fouro'clock is actually going to be
our internship and mentorshippanel, and I'm excited because
we're going to be talking abouthow to create both workshop and
panel presentation.
So it'll be 10 minutes kind oftalking about how to create your
own internship program as asmall business or small business
(10:52):
owner, it doesn't matter howbig or small you might be.
Very much can create aninternship or an internship like
culture.
We're also going to talk abouthow the impact of a mentor and
mentee relationship actuallyplays a part of success in
business, and so we'll actuallyhave almost, as you put it, just
(11:12):
four generations of CRS in theroom, which is super cool.
We'll have myself kind of doingthe.
This is what an internship panellooks like, our internship
process looks like, and thenwe're going to have Danielle
from our team, director ofclient services, talking about
what clients or what, what itmeant, what it looked like
behind the scenes for us to be amentor, mentee program in
(11:35):
relationship and culture, andthen we're going to have her
mentee, which was Marissa Graham.
Marissa Graham is going to bein the room and Marissa is going
to be talking about what it'slike to be in the middle, both
in charge of our internshipprogram but also being mentored
by Danielle, and then we'll haveJulia.
Julia is our newest team member.
She just got promoted toaccount or to account executive
(11:55):
and she's going to be in theroom talking about what it's
like to be a mentee and whatthat progression really looks
like among the three of them.
So we're really excited to haveour entire team there and
especially on CRS is birthday.
Speaker 2 (12:08):
What a fun little
round and one of the chances
that, to think back to 2014, wewere like how the hell do I set
this up and I think we're goingto probably need a bank account
and to going to being asked todo multiple talks at a big
conference because your companyhas reached a status of
(12:28):
expertise and done so in a waythat others admire.
Nine years isn't that long forthat to be accomplished.
I know a lot has happened inbetween, but I love when things
wrap up with a nice bow, and sothe fact that you went from
being a super small, justyourself and then three of you
to start company to now you havefour generations on the same
(12:49):
stage this like super cutelittle family situation, which I
love all within nine years.
Speaker 1 (12:55):
Yeah, well, I love
that it's on a birthday.
I appreciate it too, and alsotoo like it also is a great
circle of life for you.
That's my Lion King referencefor today.
Speaker 2 (13:04):
I was like am I about
to die?
Speaker 1 (13:06):
No, no, no, there's
no Mufasa pushing off the cliff.
That's not what we're doinghere.
But you know, to kind of wrapup this mini version of stories,
success and stuff, I thinkwhat's really great about having
you on board too is talkingabout your failures and
successes.
Right, you've seen successeswith other business owners.
(13:27):
You've seen what will besuccessful and how this will
play a major part of like youjoined a company so that way you
could spread the good word ofwhat it takes to actually be
successful as an entrepreneur,and I'm excited to see that and
see that happen.
So really looking forward tohaving you join us in the
conference as well.
It's just, it's a big girlsquad Like.
(13:48):
It's great.
You know, I love it.
I'm super excited about it.
But that wraps up our miniversion of story, success and
stuff for today.
Please don't forget to send inyour questions on your favorite
social media channel or atCRSAcom through our contact us
page.
Send us a question, tell uswhat you want to hear for next
week's episode and, mostimportantly, thank you, jace,
(14:10):
for being here today.
If you haven't subscribed toour podcast on your favorite
social channel, don't forget todo that.
Hit the subscribe button and,most importantly, don't forget
to sign up for our emailnewsletter or any updates on
stories, success and stuff atCRSAcom.
Thank you, jace, we'll see yousoon.
Have a good one.