Episode Transcript
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Welcome to Stories worth Hearing.
I'm your host, John Quick. Here we go beyond the surface
level success to explore the real stories behind people's
lives, the experiences, relationships and mindset shifts
that make their journeys meaningful.
Today's guest is Grant Cardone, a best selling author, speaker
and founder of Cardone Capital with a real estate portfolio
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surpassing $5 billion in assets under management.
He also starred in the hit TV show Undercover Billionaire
where he had to build $1,000,000business from scratch in 90
days. No fame, no startup capital, no
pre built brand, but he still made it happen.
And behind all that, he created 10X Growth Conference, which
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grew into one of the world's largest entrepreneur gatherings,
accumulating in a blockbuster event in Vegas in March 2025.
In its 10th and final edition. But this conversation isn't just
about fame or the spectacle of making a lot of money.
It's about the story behind the headline.
Today, we dig into Grant's childhood, his family, his early
wins, what really shaped his mindset, and what's next on the
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horizon. Let's dive in.
Well, welcome to the show, Grant.
Super excited you're joining us today.
It'll be fun to hear a little bit about your story.
And you know, I'm sure our audience will be excited to kind
of get the behind the scenes peek of Grant Cardone.
But first, I have a question foryou.
So I was watching your show Undercover Billionaire, and you
made a comment, I think that maybe was the most intriguing
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comment of the whole show. And you said that before your
dad passed, he told your mom to go learn about sales.
Tell me about how that shaped your life.
Yes. So, you know, my mom wanted my I
died when I was 10 years old. And yeah, I don't have a lot of
memories of him except I remember him getting up every
morning and putting on his suit,getting his briefcase, going to
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the office, coming back at nighttired.
And, you know, he was a sales guy.
I remember him. I remember him always shaking
people's hands, always stopping to say hello to people.
And he had tremendous workout there.
But those are basically the things I remember.
And he also said, hey, protect your name.
Like you got to protect your name.
You know, no matter what, defendyour name and don't do anything
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to damage it. Well, years after my dad had
died, I'd gone to college. This is, I guess, 12 years
later. And my mom said to me, I was
getting an accounting degree andI got out of college and I
couldn't get an accounting job because nobody was hiring
accountants in this refinery town.
And I got a sales job and I hated sales.
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And my mom came to me and said, your dad told me to tell you
that, you know, that a good salesman can go anywhere and do
anything in any economy, and they'll always be needed.
Yeah. Well, one of the things I think
if folks have kind of, you know,watched your social media and
stuff like that, families does seem very important to you.
Tell me maybe one thing that fatherhood has taught you that
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business maybe never could. Oh.
My God dude like the thing I'm most proud of in my life.
Like literally bring anytime anybody asks me about my girls
like I did brings tears to my eyes.
And the reason it does is because I'm just so blessed to
have the interest in being a father.
I'm interested in being a dad. And my kids now are 13 and 16.
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So they're they're starting to move through those a little more
challenging times that people talk about.
But I'm always interested in being a dad, dude.
Like, like I'm a great dad. Like one of the things I do best
in my life is is I'm, I'm a great dad now.
I don't know whether it's because the mom did such a good
job. Elena did a great job with the
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kids. She did natural home birth, no
drugs. I'm convinced that that has a
lot to do with my kids being being sane.
We didn't back. We never vaccinated the kids.
Not to make this too political, but and then the third thing is
we homeschooled them and and I think my kids are fan.
I'm a I'm a super dad bro. Like I'm a great dad because I
have great kids or they're greatkids because I'm a great dad.
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No, but nobody quite knows what,but I'm interested.
I always take time to play with them and talk to them and listen
to them and take phone calls from them no matter how.
There'll be a lot of entrepreneurs that are watching
this that probably have miserable work life balances.
They maybe see their kids a couple times a month or whatever
it is. What's some advice you'd give
them? Because I think sometimes folks
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don't know where to start. Maybe they feel like, you know,
I just got to keep grinding awayand then eventually I'll go
build a relationship with my kids.
What's some advice you'd give the folks grinding away?
But it's really important to keep that family.
I'm careful to ever give parental advice because that you
can really trigger people. But you know, I think about
Donald Trump, think about Donald, even if you hate Donald,
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you got it. You got to admire that.
His kids turned out pretty good.And he had his kids in offices
when when he was doing he even bragged about I don't change
diapers. I don't do all that.
But they're in the office. So by our kids have been
homeschooled and they have been on payroll since they were six
years old. They are required by contract to
do certain things. Part of that is sit in the
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office with me, go on trips withme, do presentations with me to
take notes while they're in meetings where we're probably
going to go public next year. And we had five meetings with
the big banks in New York and my13 year old had to sit in those
meetings and take notes. And I've been to real estate
meetings. I was at a Burke's, I was at a
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Warren Buffett meeting 3-4 yearsago and up in Boise where his
office is and I brought my, at that time 10 year old and the
other real estate guys were like, dude, why did I bring my
daughter to the meeting? I'm like, I don't know why you
didn't bring them. It's better than them being in
school. So to answer your story, I think
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quantity is very, very important.
I know people talk about qualityof time, not quantity.
I don't think it's real that you're just going to spend
quality time with people withoutgiving them quantity.
Kids need quantities. They'll be done with you before
you. They have no interest in long.
It doesn't have to be 5 hours, but it needs to be repetitive,
consistent. And the trick for us was
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homeschooling. Man.
If you homeschool your kids, you're forced to deal with them
as opposed to sending them off to some strangers.
Yeah. Well, do you think the American
dream still exists today and why?
You know, under Joe Biden, it was pretty doom and gloom.
We luckily got Trump back in there.
Do you think there's opportunitystill for folks to, just like
you did, start from the ground with nothing and you know,
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become a multi millionaire? Yeah, yeah, 100%.
I absolutely believe the the, I think it's changed.
I think how you get there is going to be radically different
than how your parents got there.But and I think it's going to be
faster. It won't take as long if you try
to do it the way your parents did it.
You're not going to do it. Saving money, equity in a home.
The house is the American dream.You got to go to college, you
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need a retirement account. None of that is on the table.
All that is over antiquated, starting with the house.
Buying a house is ridiculous. It's not an investment.
It is a terrible, terrible decision for most people.
This could be your headline by the way.
It'll get so much traction by buying a house is a prison
sentence of 30 years. A mortgage is rent by another
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name. I would, I would, I would rent
for $2500 a month before I wouldown for 2500.
And I'd be proud that I never had equity in a home trap, $12
trillion trapped in equity in a home right now that has not
created any, any American dream for anyone.
So yeah, absolutely believe the American dream is real.
I proved that. By the way, during COVID I went
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and did this 90 day suicide mission.
I got dropped off for your audience, it doesn't know what I
got dropped off, dropped off in Pueblo, Co with 100 bucks and
the goal was to build $1,000,000business.
I didn't hit the million. I hit 5.5 million and I didn't
need the whole 90 days and I didn't use my name and I didn't
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use the credit card and I didn'tuse the 100 bucks and I didn't
use my social media. So I know for sure the American
dream is still alive and well even.
But during COVID, if you actually know the right
strategies, one, what to do and #2 what not to do, yeah.
I think that that show is fascinating.
I've seen the both seasons and and it's a nice peek under the
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hood of some tactics that successful people have used.
I'm curious, you know, you had that.
I think on the first episode of that show that the guy that
owned the RV shop, Yeah. He talked about a Good
Samaritan. And then it seemed like you were
you actually made really good friends with Matt.
Tell me a little bit about that experience, Angie.
We keep up with any of those folks and what that's like.
Yeah, so behind the scenes, the first five days, I was so
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productive in the first five days, the executives at
Discovery called me and said we don't have ATV show, bro, if you
keep doing. This.
And I said, what do you mean? They said, look, you're going
too fast, man. This is it looks too easy.
And I said, what are you talkingabout?
I'm crying on a daily basis. You guys have me on on camera
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crying like a little baby and I'm living in an RV.
It's 16°. What do you my neck hurts, my
back hurts and they said what are you talking about?
They said you have an RV. Within five days, I had a
$40,000 sleep in. I had a a $40,000 car to drive
around. I replaced it with the old
beater they gave me and they andI had food and water, which I
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didn't have any when I got to town and I hadn't spent any
money. They said, look, you have a damn
bill. You, you literally have a What's
it called when you get a? A tab.
I had a tab at the restaurant, an RVA, brand new car and I'm
like, but bro, this is happening.
I told Nancy Daniels at Discovery.
I said, but it's happening. Why don't you just let it
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happen? So America learns that they
don't actually have to suffer inorder to get life right.
And all I did there, by the way,the little hack there was, I
spent all my time with people that were in business.
So I went to the RV park becauseI knew I'd looked online for
businesses that were for sale. And the reason and Discovery did
a terrible job at really tellingthis story.
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The reason I looked at that, whywould I go look at businesses
that are for sale? Because it introduced me to
businesses and business owners. And if you're gonna if you're
gonna, if you're gonna hook up with anybody in a community you
want to hook up with somebody already is in business.
Yeah. You don't want to hook up with a
bunch of people learning how to start a business.
So I went to the RV park, bro. I didn't, I didn't know I was
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gonna get a bed there. I thought I was gonna buy his
company. And it just so happened when I
got there. When you get around quality
people, quality people have things to give you.
And when I got there, I'm like, shit, maybe I could sleep here
tonight, but I really went therejust to make an introduction to
myself. I'm in town.
My name's Louis Curtis. Yeah.
Louis Curtis. And I don't have any money.
I left my family. I'm trying to figure my story
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out. And I said, literally, I have no
place to sleep tonight, but I'm coming to town to figure it out.
If I got to sleep in my car tonight, I will.
And he's like, bro, you don't need to sleep in your car.
Sleep in one of my RV's and boom, That's how the whole thing
started. And then he introduced me to
Matt. Matt's a better, more connected
businessman than he was. And I was off to the races,
dude. Because if you spend time with
quality people, you're going to end up accelerating your ability
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to become a quality person. It seems like the show's been
good for Matt, too. He's like all over the place
killing it, you know? Yeah, I talked to them.
I talked to them two or three times a year.
You know, they're great people, man.
It was great connections. I would never do it again, ever.
And if any of you can get a copy, there's some bootleg
copies on the Internet of just the 90 days I did it and they
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took out the the other two girls.
And. Yeah, and you can see behind the
scenes of what I'm doing. That's super cool if you can get
that footage. Well, it's interesting that's
such that all three stories are so different.
I think you had by far the most success.
One of the contestants was able to sell, I think 6 juice shots,
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you know, compared to what you did, you just killed it.
So there's, it was a lot. It was a fun show to watch.
Yeah. Those other two, those aren't
businesses anymore. They're you know, and I can tell
you for sure mine was not produced.
I cannot tell you about the other.
That's true about the other two because they came to me.
I know, I know these companies produce shows.
These reality shows are produced, meaning that they're
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not reality. They came to me.
Discovery Channel came to me on day 30 or 2026 or 27 and said,
we have, we have a we have Eric,we want you to meet Eric.
And I'm like, I don't know Eric.And they said, yeah, but we, we
have this person. We he'll be great TV.
I said, bro, this is a reality TV show, OK?
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This is not. You produce the show and I go
meet people. And you guys, there was 19
people in production. I said I could put all 19 of you
together and you would never make $1,000,000 in a year, much
less than 90 days. So please stay out of my way.
If you want to go interview Eric, take your little camera
over there and go interview him.I have no interest in Eric.
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OK. And they're like, you're so
tough. And I'm like, I only want to
talk to business people. I'm here on a mission.
The goal was $1,000,000 and I was going for 10 million, so I
didn't. And if you, I think you said in
there if you didn't hit the million, you'd donate a million
or something like that? I offered to give them
$1,000,000 in cash. I didn't.
Get the $1,000,000. Yeah, nobody.
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They, they probably hadn't. Those producers probably hadn't
seen somebody like you in a longtime.
It was, it was the worst part ofthat whole deal was being away
from my my wife and kids. And the second worst part was
dealing with the executives. Yeah.
Thanks, Tony. So.
It'd be like dealing with Newsmax every day.
Oh yeah, that's why I don't do that for a living.
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I just do it as my creative outlet.
Yeah. So I want to be mindful of your
time. I really appreciate you joining
us. Good, you got me on my lunch
break. So I'm actually.
Yeah, nice. So you know, you've shared the
stage with the who's who of celebrities and business people,
Tom Brady, you know, the list goes on.
What's one of your favorite moments that you can remember on
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the stage? Maybe it's at one of your 10X
conferences or a different conference.
Kind of share with us one of your favorite moments.
Yeah, so, man, I have so many. Anytime anybody asks me about
it, it just rekindles a whole bunch of great experiences.
I mean, the the experience I hadwith Tom Brady was there was
12,000 people there and it was like there was only two people,
me and Tom, and we were so locked into each other, bro.
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Like I literally thought we weregoing to start like like it was
such a lock in of two intense animals.
And he was completely engaged with me.
I was engaged with him. I was trying to get down to
like, what, what is it driving you, the individual, you know,
And that was super. It probably means nothing to
anyone else, but it meant a lot to me.
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I was with, I did an interview with Arnold Schwarzenegger.
And it was cool that he was, he was so envious of all my
Hummers. And, and look, there's other
people like there's been guys upthere that are worth 10 and $12
billion. I remember a guy that sat on my
stage sweating, terrified, shaking.
Life like a leaf bro. And he's worth 12 billion.
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So you know, it just reminded meof how you can get people out of
their environment. I've had super mega Broadway
stars like that have been in front of everyone and anyone
that were nervous and I'm I'm sitting there, I'm not nervous
at all. And they're they're sitting
there nervous, right. So it just there were so many
great behind the scene experiences.
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I remember I had Usher on stage.I said Usher, how many stages it
be been on? He's like, I don't know, 1000 I
said, you know, the chances of you remembering me a year from
now or like 0 and he didn't knowme.
We paid him. He came on stage, I did the
interview. He's probably resenting even
being in the interview. You know, he's like, how did I
get talked into this? You know, they get talked into
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it because of money. Well, a year and a half later, I
saw him at a Dave Chappelle concert.
And this, this, this shows you the value of doing a good
interview. The interviewer should be
interested in the subject they're interviewing, not the
audience, and I was. I've always been interested in
making it memorable for the person I'm interviewing.
Now keep in mind this is a guy that's been on 5000 stages is
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that millions of women throw their throw their panties at
him. He's probably he's probably
slept with many of them. He can't count.
A year and a half after I did that interview, I was at a Dave
Chappelle concert behind stages talking to Chappelle and David
Hart runs up dragging this womanbehind him.
It says Greg Cardone, Greg Cardone.
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He was in this little red vest, Greg Cordone meet my mother and
he remembered that interview dude like like because I think I
think the interview was good forhim.
But then he went and researched me after the fact and saw the
stuff that I'm doing with community and kids and, and then
he became interested in me, you know, and so, you know, I could
go on and on about the people I've interviewed.
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President Trump, I interviewed him, bro.
He That is the most difficult interview a person will ever do.
Yeah, he he fills up a room quick, I bet.
Bro, the guy is a, it feels likethis giant Python like massive
individual that you're trying tomanage and you're trying to kind
of move the conversation with. So that was a cool, cool moment
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in my life. So you've kind of, I've watched
you over social media over the years.
You know, you kind of talk everyonce in awhile about politics.
Do you think that matters in people's life?
Should people be interested in who their elected officials are?
You know, who's their governor? Who's their City Council people
and why should they be interested?
Yeah, I think, I think my, you know, my mom, when I grew up, it
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was like, don't talk about politics, don't talk about money
and don't talk about religion. All three of them are very
important to me and I talk aboutall three of them, OK, My
religions vitally, vitally important to me.
I think religion is important tomankind or civilization doesn't
have religion. They tend to, they tend to
destroy themselves. Money, if you don't have money
on this planet in the 21st century, if you don't have
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money, you're shit out of luck all the time.
And politics if you don't. Yeah, you need to talk about
politics. Everybody needs to start talking
about politics because the politicians, if you don't talk
about it, they're going to keep getting away with the bullshit
they've been getting away with, particularly here in America.
I mean, they've destroyed our food supply.
They've given the right to thesebig pharma companies to, to
basically vaccinate us until we're sick.
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Blood pressure medicines, the statins that are being over
prescribed, the bullshit that we're on.
They put you on it and then theytell you, oh God, I got to add
another thing to get on another thing to get on another thing.
By the way, you can't get off ofthem.
Don't ever try to get off of them because if you do, you're
going to withdraw. Like it's such a racket.
And that's, that's politics, taxes or politics, regulations
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or politics. Your freedom is based on what
your politicians are signing offon.
Yeah, I think our our Founding fathers would probably be a
little upset by how I think our government has grown.
Bro, we we, we, we, we, we we used to fight over a 1% tax tax
increase on T Yeah, now now the entire country takes it in the
ass like they're at a ditty party when they raise taxes,
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they raise taxes. You, some of you guys are paying
53% where you live at and then you're paying purchase taxes,
pay taxes, auto taxes, pass taxes as taxes.
If taxes like none of this moneyis yours anymore.
And then they print money at will.
So again, if you guys just keep,if people just keep putting
their head in the sand and say I'm not going to talk about it,
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they're going to keep doing it. So what's next in store for you?
You've conquered a lot, I think,you know, maybe off here, but I
think you've got $5 billion. In.
Real estate, you have some of the most successful entrepreneur
conferences out there. You've done it.
You know, some people could say go sit on a beach and sit Mai
tais the rest of your life and be a happy camper, but my guess
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is you probably will never retire.
So what's next for you? Yeah, so the Mai Tai thing's not
an alternative. I live on the beach, so.
And I've always lived on beaches.
I love being on the water. So me going out and sitting on
the beach, I mean, that's what you do when you visit a beach.
If you live on one, you look at it right.
So, yeah, I have no interest in retiring.
Dude, I wouldn't know what to do.
I need to work. I have to work, work is work is
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interesting to me and I have funworking and I like the
challenges and I like not knowing if I'm going to win or
not. We're going to probably go
public. I mean we're going to go public
here probably the the first end of the front of next year with a
company if not sooner. So we'll take our card on
capital real estate investment company public.
We're we're combining that with Bitcoin.
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We're creating a product that's not not out there in the
marketplace. I think that's going to be
massive. We got about $5 billion for the
real estate. We're going to combine it with a
couple billion dollars dollars with a Bitcoin and continue to
buy real estate and Bitcoin and and and two, two best in class
assets. We're not going to probably
we're not going to do the big events that we used to do.
We're going to get rid of those and probably replace them in the
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future with investor Vester events like the Berkshire model.
We have a next health company that maybe we also do the same
thing with. It's a phenomenally successful
company. It's only four years old that we
bought from a guy. And and, and then when I'll
continue to help people, like I love helping people.
I don't care. Like I love doing this interview
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today, possibly reaching somebody and somebody here
something that they either disagree with or agree with,
because if you disagree with something that's actually good
too, right? Because if you're like, no,
Grant's wrong about the house, my house is a good investment,
We'll go go buy one or go buy a hundred of them.
If you're really convinced, go buy 100.
You'll be happier owning 100 then you will be owning one of
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them. By the way, that's the only way
to make money out of a house is to own 100 of them.
And then and then other people that I can somehow, you know, my
legacy could somehow extend because I helped one person get
off of drugs or embrace their religion or become a good parent
or maybe homeschool their kids or make a good investment.
And then I feel like I've made some kind of contribution.
Nice. So let's say you're 90 years
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old. Your daughters are, you know, at
your birthday party, giving you a toast.
What do you think? What would you hope they would
tell about your story? Wow, what would I hope?
I don't know, man. You know that I was a good dad.
You know that, that, that I hungin there though I was a good
dad, a good friend always told him the truth.
Hopefully somebody will comment that I was funny because I think
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I think comedy is really, reallyimportant and some of the some
of the most intelligent people I've ever met in my life are
comedians. They're they're, they're just
witty. They're smart.
They see things other people can't see, you know, I just hope
that people remember that I helped a lot of people do.
Like, I I somehow know how to turn people on and off.
Yeah. About half my audience hates my
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guts. And the other half?
And they still watch every one of your videos probably.
Oh, there. I mean, without the haters, I
would not be where I'm at today.Like there's no success without
haters. So yeah, I hope there's more
than just my kids in my When I'mdone, though, I hope there's
more. I hope I help more people than
just my kids and my wife. That's why I'm not going to go
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do the the Mai Tai thing becauseit's just selfish.
You know, me playing golf every day is selfish.
Me making money just for me, it's just kind of selfish.
So it's like I, you know, I'm taking delivery of a new plane
in two or three weeks. I would like to show other
people how they, I can do that. It's a super cool thing to do.
And it shouldn't be limited to just rich people and Coca-Cola
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or Google or Facebook. Anybody can do any of this
stuff. And if I could be, you know, if
I could end up being a good example to inspire other people,
like if there was, if there was a T-shirt, if Grant could, I
can, that would be the T-shirt when I die.
If Grant could do it and did it,I can do it and will.
So let's say somebody's 19 yearsold.
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They got, you know, 10,000 bucks.
They have no idea what to do. What's what's, what should they
do? They got all the time in the
world. They got 10,000 bucks.
They got nobody interested in teaching them what to do.
What's What are some of the things I could do to make money?
Well, if I had my last 10,000, Iwould get rid of it.
I would do exactly what I did onUndercover Billionaire.
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I would get rid of it. I would go to 0 as fast as you
can look when you when, when youdon't know where you're going,
the first thing to do is understand you got to get going.
And the guy that's got 10,000 thinks that that's going to help
him. You're already broke.
By the way, if you had 100 grand, I'd tell you the same
thing. Get rid of the 100 grand and go
to 0. The most powerful place in the
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world is 0. It is the most, it is infinite.
You can't measure it. It has tremendous creativity and
you know, everything's up from there.
So I would tell you don't. I would take the 10 grand and
I'd blow it on me. I wouldn't blow it on a watch or
a pair of shoes or I wouldn't give it away.
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I would invest it in myself to become a newer $100,000 version
of myself. And if I had 100 grand, I'd
probably reinvest the 100 grand into me or a business or
connections. I'd reinvest that to become a
million dollar version of myself.
And I just keep doing that untilyou get great at something.
So to the 19 year old, you have to get great at something.
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It doesn't matter if you like it, if you get great at
something you don't like, at least you'll be great at
something. And if you're great at
something, people will pay you. And if, if you're good at
something, nobody's, they might pay you a little something, but
it ain't going to be good. It's not going to be more than
good. So if you want to, if you want
to be paid exceptional, but you have to become exceptional.
(25:37):
And the only way to do that is to reinvest in yourself.
Nice. I love it.
Well, any parting words here? One of the things I always ask
folks is if they're hopeful for the future or if they're not and
why. Give us your thoughts on that.
Well. To the people that want excuses,
it's going to be terrible for you, OK?
It's going to the future is going to be terrible for anybody
(25:59):
that needs excuses. For the communities out there
that have blamed others for yourproblems, all that shit's off
the table. AI is going to make your world
miserable because your excuses will be gone.
Everyone will be able to be a genius.
Everyone will have information at their fingertips in
microseconds. Everyone will pay the same price
(26:20):
0. Everyone will have access to the
same data that everyone else has.
You won't need to go to schools.You won't be need to be born in
some special neighborhood. It won't matter whether you're
white, brown, male, female, doesn't matter, bro.
Everybody's going to have the same data and it's going to be
free. So now that being said is going
to become extremely competitive,but the payouts are going to be
(26:42):
monster. So it's still going to come down
to who's in beast mode, who's hungry, who won't let go.
Like these things cannot be replaced by a persistence,
tenacity, the ability to get inspired even when you're not
that kind of stuff. Those kind of characteristics,
you know, to convert anger into something positive and
constructive, to turn haters or losses or depression into
(27:06):
something positive. Those things are going to become
irreplaceable, valuable commodities in in human being.
That's it for today's episode ofStories Worth Hearing.
I hope you enjoyed. This conversation with Grant
Cardone, a look behind the numbers, the books, the brand to
better understand the man, the mindset and the.
Mission if something he said challenged.
(27:27):
You or inspired you? Share this episode with a friend
and don't forget to subscribe soyou'll never miss another story
that matters. Thanks for listening.
I'm John Quick, and I'll see younext time on Stories worth
hearing.