026. Multiply Your Content, Multiply Your Income​​ w/ Shelly Saves The Day

As creators, it’s easy to focus on creating content and to hope and pray for views, subscribers, and money. It’s a terrible business model.

If we really want to achieve the income and the impact that we know is possible, we’ve gotta play a bigger game.

Shelly Saves the Day began in the world of computer programming and expanded to manage projects and teams at Amazon, Google, and TubeBuddy.

She is a speaker, creator, and coach who specializes in helping creators to share what they love with the world through video and to make money doing it. For that to happen, we have to multiply our content and our income without going crazy in the process. Start taking notes, and start imagining what’s possible for you in this conversation with Shelly Saves the Day.

🖥 Connect with Shelly: https://shellysavestheday.com/

📹Shelly on YouTube: https://www.youtube.com/channel/UC38J-aPD-0BZ5GMWg-HWEag

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LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight

RESOURCES

TubeBuddy: https://www.tubebuddy.com/ 

Shelly’s Monthly Revenue Report for March 2022: https://www.youtube.com/watch?v=5yKxhwo_drk

Dan Currier Episode: https://www.audible.com/pd/019-Using-Your-Creativity-to-Create-Your-Freedom-w-Dan-Currier-Podcast/B09VXN36LK

iMovieMadeEasy: http://www.imoviemadeeasy.com

Descript: https://www.descript.com/

Jarvis, now called Jasper: https://www.jasper.ai/

SHOW NOTES 

00:00 Building your income pie

01:38 Shelly’s road to content creator

04:35 Technical Program Managers and Producers

07:38 Gender disparity on technical and content platforms

09:39 Shelly’s journey to TubeBuddy

13:05 Jeff’s journey learning about gender and racial privilege

14:57 The need for an income pie

16:20 The dangers of only one income stream

17:11 How to build your income pie

18:52 Shelly’s income pie

20:31 The power of the Amazon Influencer Program

24:11 How to think about getting more income streams

25:25 When should you create a course?

28:45 The power of repurposing content

29:30 Strategies for repurposing content on multiple platforms 

32:00 Super Tool: Descript

34:26 Define success by the right metric for YOU

36:59 How to use content to speed up business tasks

38:11 How to build affiliate marketing and create sponsorship opportunities

40:06 Shelly's latest content creation projects

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If you like these kinds of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at

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