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June 3, 2022 23 mins

If you’ve ever wondered “I thought storytelling was supposed to be easy, why does it feel so hard to do”, it’s not just you. It can be easy, but it can also be really confusing and frustrating.

Here’s the thing: the harder something is to do, usually there’s a greater payoff in the end. Storytelling is absolutely one of those things, and here’s why it’s worth learning how to do it well.

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SHOW NOTES

00:00 Storytelling is worth learning

01:02 The trade-off of simple vs complex storytelling

03:06 Why is good storytelling hard to do?

08:31 The pay-off of good storytelling

10:52 How storytelling is used on American Ninja Warrior

13:54 The impact storytelling has on you, the storyteller

17:02 Compound the power of a story using video

20:04 How video amplifies stories

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