031. Finding Your Thing Under the Thing w/ Jeff Bartsch

Any content creator has a secret weapon that will connect your audience to you and your content with emotional superglue. It works different ways for different creators, but we all have it, including you.

It’s called The Thing Under the Thing, and it is incredibly powerful when you use it well. Here’s how to find it for yourself.

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💡 RESOURCES

Seth Godin’s Nail Analogy, from his book: “This is Marketing”

Ingvar Kamprad, founder of IKEA: https://en.wikipedia.org/wiki/Ingvar_Kamprad

📝 SHOW NOTES

00:00 Finding #TheThingUnderTheThing #TTUTT

00:57 The Iceberg

02:33 Emotional Transference for better or worse

05:21 What does your audience REALLY want?

08:43 Examples of deeper emotions in different content types

12:29 Attaching ideas to visual representation

13:52 The lamp and Jeff's connections

18:57 The lamp and other connections 

20:22 Lessons from a lightbulb

23:11 The emotional power of TTUTT

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