Quiz time – true or false: if you’re an expert who works with clients, being REALLY good at what you do is enough to be compensated well for it.
First the bad news: your expertise is not enough. In this episode, Jeff dives into why, and talks about the good news about what to do with your expertise and building a successful client base.
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💡 RESOURCES
Get started with the Story Greenlight Roadmap™: https://www.storygreenlight.com/consult
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📝 SHOW NOTES
00:00 The danger of expertise
00:52 The Master Story Framework and Experts
02:48 Mistakes experts make in building a business
04:20 An expert is not always an entrepreneur
05:33 Jeff's early mistakes as an expert building a business
07:51 Expertise is not a business growth solution
09:44 Expertise is not enough to build a successful business
10:52 The first step to getting clients as an expert
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FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪
💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
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