Here’s the crazy thing about storytelling – most of us do it all the time, so we think we know what it is. But at one point or another, we’ve all experienced storytelling at another level, and we know there’s a lot more that goes into it than what we might think.
Strategic Storytelling exists in forms you already recognize, but it also exists in a bigger form that you probably DON’T recognize, because hardly anybody ever talks about it. Check out this episode for more on storytelling on the small scale AND the big scale.
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💡 RESOURCES
The Story Greenlight Roadmap™: https://www.storygreenlight.com/consult
📝 SHOW NOTES
00:00 The Importance of Strategic Storytelling
01:38 What makes you a storyteller?
02:18 Jeff's journey learning the art of storytelling
05:57 Learning to play "from the soul"
08:28 Bringing a message to life
10:11 Strategic Storytelling is crafted with a goal
11:42 What is Strategic Storytelling?
12:14 Strategic Storytelling in long and short-form content
13:32 Experiences drive more interactions
15:06 Other goals of storytelling
17:43 Setting the right goal for Strategic Storytelling
19:04 Using Strategic Storytelling as a business
19:50 Strategic Storytelling goals for a business
22:21 An example of story alignment from a business
25:41 What is Story Alignment?
26:38 Stories are everywhere in our lives
29:43 Stacking stories into alignment
30:57 Storytelling is familiar, but also strategic
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💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
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