In this episode of Story of a Startup, we sit down with Florence Barras, co-owner of Sockerbit Candy, a pioneering Swedish candy company based in Los Angeles. Florence shares the leap of faith her and husband Stefan had to take to become the first company to import Swedish candy into the U.S., along with the tradition of “Saturday candy” — a cherished Swedish custom of indulging in sweets only on Saturdays.
Dominick, Jessica, and Florence have a conversation about what makes Swedish candy unique, the minimalist and adult-friendly designs of their candy stores, how social media trends have impacted their business, and what it takes to have a successful partnership with a significant other.
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