April 20, 2025 • 51 mins
Brian Vermeire and Kristina Hughes, founders of Frame Your Feline, return to the podcast to share their journey from creating innovative cat furniture to landing a spot on Shark Tank.
• Frame Your Feline offers wall-mounted frames that cats naturally jump into, becoming "living masterpieces"
• Traditional cat furniture takes up floor space and often looks unattractive in homes
• Their frames provide cats with vertical space while maintaining home aesthetics
• Only 100 businesses out of 50,000 applications make it onto Shark Tank episodes
• Both founders actively support cat rescue efforts through fostering and fundraising
• The Shark Tank episode featuring Frame Your Feline airs April 18th at 8pm on ABC
Check out their Shark Tank episode airing April 18th at 8pm on ABC or streaming on Hulu the next day. Follow Frame Your Feline on social media- Instagram Facebook & YouTube. Visit the Frame Your Feline Website to see their products in action!
TURN YOUR #CAT INTO A LIVING MEOWSTERPIECE!
Cats are magnificent creatures. They are works of art.
So what better way to marvel at their beauty then to have them framed on your wall? Frame Your Feline where your cat becomes a work of “living art”.
Once they jump into the Feline Frame Ensemble they are immediately transformed into a masterpiece!
Support the Podcast by buying cute merch! Check out the Your Story Matters Official Store with items supporting both The Story of My Pet Podcast. & Podcast Your Story Now.
Shop our affiliate sponsors:
Learn more & shop Nuvita CBD Use code Julie10 for 10% for you & pets!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 2 (00:07):
Hello and welcome to the story of my pet podcast.
I am your host, Julie MartyPearson, and I am so excited to
be here with you today to sharethis new episode and share with
you a returning guest.
Back when I started thispodcast in 2021, I put it out
(00:30):
there, didn't edit, didn'treally do a lot.
I just got on Zoom with myfriends and we talked about our
pets.
People started listening.
Then people started reachingout wanting to be on the podcast
and some of those people wereBrian and Christina.
Back when I met them, they hadstarted their business, Frame
(00:53):
your Feline and they were stillnew and they were looking to
grow.
And it was a great conversationbecause we bonded over our love
of cats.
We had lots of fun and wefollowed each other.
Ever since then, I always feellike and we followed each other
ever since then.
I always feel like you knowthey're my friends after I have
them as guests on my podcast andthen we follow each other.
We're on each other's email andnewsletters and all of that.
(01:13):
So, even though we haven't meton Zoom again or even in person,
we feel like we're friends andwe get to catch up.
So one day a few weeks ago,when I got an email from them
about how they got to be onShark Tank, I was like what?
This is huge.
I have to get them back on thepodcast, and that's exactly what
(01:34):
I did.
So Brian and Christina joinedme again to talk about what's
been going on over the last twoyears since our first interview
and about their experience aboutapplying to and actually
getting on Shark Tank.
I was so excited to watch theirepisode two nights ago and,
(01:56):
even though no one bought induring the show, I know there is
more to come.
I can't wait for you to hear myconversation with them, hear us
catch up and hear about theirjourney and how being connected
into the Shark Tank world haschanged their lives and their
business, and then soon I willhave another follow up where we
(02:18):
get to talk to them post episode.
In this interview they couldonly tell us certain things
because they have a contractwith ABC and Shark Tank, so
there are only a lot to talkabout specific things.
They can't give a lot awayuntil their episode is live, so
we will definitely bring themback again, but until then,
enjoy this episode.
Go check out their episode onShark Tank.
(02:39):
I hope you enjoy ourconversation.
Hello everyone, Welcome back fora brand new episode of the
Story of my Pet podcast.
I am super excited to welcomeback an old friend returning
(03:04):
guest, which I really love thatI get to do this right now.
I've been doing this longenough.
I can bring people back andhave updates.
So well done, Brian andChristina.
Back to the story of my pet,Thank you.
And here's Poppy.
Hi, Poppy, what a cutie.
Speaker 1 (03:23):
It's so good to be back.
It's been a couple of years,Julie.
It's been a couple of years,Julie.
It's been a couple of years.
Speaker 3 (03:29):
You're dead.
Speaker 1 (03:30):
I hope you missed us, because it was expecting an
invite earlier than this.
Speaker 2 (03:37):
You know, what I have realized about the online world
Is because we see each other'sposts and videos and we comment
and we feel like we get to seeeach other every day.
Speaker 1 (03:47):
My name is Brian.
Speaker 3 (03:49):
And I'm Christina.
Speaker 1 (03:50):
And we are the followers and the owners and the
entrepreneurs behind what'sbehind us, which is called Frame
your Levi.
Speaker 3 (04:01):
The cat shelf reimagined.
Speaker 1 (04:04):
That's right.
Your cat jumps into the frameand they become unwitting works
of art.
They become measter pieces.
A living measter, a livingmeaster.
That's not.
That's a live cat, that's alive cat.
Speaker 3 (04:18):
Poppy.
She's a rescue from theHolmdale Animal Care Center.
We got her and another cat atthe same time Asked if it's
named Mojave.
They're named after where welive in the Mojave Desert.
Speaker 1 (04:31):
That's correct.
Speaker 2 (04:32):
I love that.
I love that.
I always love hearing people'spets' names in this story,
because there's always a story.
There's always something there,just like when I spoke to you
guys about William the Possum,there was a story there.
Speaker 1 (04:49):
Well, since our last meeting, Julie, have you named
any pet after me?
Ryan the Turtle.
Speaker 2 (04:56):
I have not.
I'm sorry.
Speaker 1 (04:59):
Never mind.
Speaker 2 (05:00):
We do have turtles, we have tortoises, we have two
currently One is the lethal andone is Spike.
Speaker 3 (05:09):
I did not see either of them.
Speaker 2 (05:11):
I do not.
That was not my doing.
Speaker 1 (05:14):
Julie, you got to get a third and then call Brian.
Speaker 2 (05:16):
Maybe when I finally get to have a dog again, it can
be Brian.
I think that's appropriate.
Like Brian on Family Guy.
Speaker 1 (05:23):
Yeah, it sounds good.
And I I know you're gonna holdme to that oh, game is
trademarked, so you're gonnahave to pay me a royalty if you
do it in your oh, oh, here we go, okay, so why don't you tell
everyone listening a little bitabout how Frame your Feed Line
(05:43):
came to be?
Speaker 3 (05:46):
We were living in an apartment in LA and we were
looking for homes.
We had just had our first andonly silent Jackson, and we had
cats.
At the time we wanted to dosome kind of feed line
enrichment on our walls, but wedidn't really know what we
wanted to do and what we werelooking at was just a bunch of
like shelves or things with ropeand we were like that's not
(06:08):
really the aesthetic that wewant.
And so when we moved into ourhome, we were hanging up some
fancy art that my dad had sentto us that had been framed and
batted, and I was like how canyou get this kind of an
aesthetic, but with a cat?
And Brian said you mean, frameour cat?
And I said, yeah, frame our cat.
(06:32):
Oh, you know, I'm not here onEarth, I was down in the hell.
It's great.
Well, you knew we wanted to dosomething for us, but that they
would get exercise with.
Speaker 1 (06:43):
Vertical space means something aesthetically pleasing
.
Don't catch those cat shells.
No, don't do that to yourself.
Speaker 3 (06:56):
Cat trees are dusty.
We had a powder bloom likethree foot tall on the carpeting
cat tree, while our cat'sfrosting would just hang in the
bottom of the box.
Anytime we'd have to go to thevet.
They'd have to like physicallypick it out and shake him out
and be holding on for dear life.
The thing was so dusty.
(07:16):
If anybody threw up on it,brian would bring it down the
back stairs, hose it off, let itair dry, wring it in, and it
would have this smell from downbehind where we.
So we're like we're notwringing that big one and let me
move.
Speaker 2 (07:31):
The struggle is real for cat poo and I totally get it
.
Like I had just come in hereyesterday to record or get on
Zoom for something and I hearthe throw up sound.
I can hear it.
I run in there and of course,charlie is on the ground now,
but he threw up on the comforterbefore he got down.
(07:51):
We're constantly doing laundry,but also so much of what you
guys are talking about, like cattrees.
They're great but they take upa lot of space floor space, room
space.
So what you guys created issomething for people, which a
lot of us are limited on space.
It gives your cat somewhere tohang out, but it also is pretty
(08:12):
or cute looking to see.
Speaker 1 (08:15):
Even when the cat is not in the frame, it doesn't
look like cat product.
Screaming ugly, yucky product.
Speaker 3 (08:23):
And you had it stuck in your said down Popping junk.
I think she was shaking Get offthe table.
Speaker 2 (08:33):
I didn't mean to get down.
Also, I think it was goodbecause that shows people how
easy it is for the cats to getin and out of.
Sometimes we have to put themplaces into something, but the
little kitties can just jump inand out.
Speaker 1 (08:54):
And they tend to do it on their own.
You don't need to put them in.
They don't like our studiolights when they're on, but they
will spend a crazy amount oftime in the frame because they
feel like they're in a box likea little bit hidden what's the
cool thing that we discovered?
Because when we put our firstversion, our first beta version,
(09:18):
on the wall, we didn't know howthe cats would react to it, and
it was.
Speaker 3 (09:23):
I mean, it was like a magnet immediately and we
picked them up and put them init.
We just sat back and ignored itand would walk around for the
first couple days and be likethey're on the shelf.
They're in the front.
Okay, this is good.
Speaker 2 (09:34):
You know, because that's the thing I think any cat
person knows you cannot force acat to use something.
It is up to them.
No matter how cute or fun orexactly what you think they want
, it is toy bed.
Whatever they will decide ifthey want to use it.
Speaker 3 (09:54):
So I think prior to our conversation the initial
line with you we had sent outthe Bane and Vernon Ophiranger
feline to four cat familiesthroughout the US that had fat
cats, small cats, fancy cats,regular cats, indoor-outdoor
cats and we asked them toinstall it.
How was the installationprocess?
(10:16):
We made it stupid.
It'd be heart-friendly.
Oh, that happened.
We decided if you have a catand your cat's not like it, you
know, go in.
Oh my gosh, they all like itand they're like we need more.
They're in it, they're on topof it, they're on the shelf next
to it, they love it.
And the vine is carpeting, solike they had to get that tree
(10:38):
feel scratching.
And and right on top of it theycan fly through three ways that
usually they climb from left toright.
Speaker 2 (10:50):
They couldn't jump in , so they had lots of meat.
That's even around this.
Yeah, I was just thinking shewas here earlier but she hasn't
joined.
Pumpkin made an appearance anhour ago.
Sometimes she's been jumping onmy file behind me but there's
not really space for her.
I'm thinking, oh, I think Imight need to rearrange
something.
Speaker 1 (11:08):
Yeah, what would be really cool is if you had one
behind you and you put some ofthose pictures around it.
It would really look like I'mgonna walk I'm gonna have to.
Now you can put your logo.
Speaker 3 (11:25):
This will probably be back on.
Speaker 2 (11:27):
Yeah, yeah, so we do it actually looks the right way
to me.
Speaker 1 (11:31):
Okay, we do customize work panels.
Can you get the other one, sothat one?
Speaker 3 (11:38):
No.
Speaker 1 (11:39):
Edgy Big logo right, and then we also do it like this
yes, oh, that's cool like awallpaper kind of repeating you
can take pictures.
Your cat will never cover allof your logos.
That's what.
This is what we learned fromhollywood here and the.
This is the red carpet.
Speaker 2 (11:59):
That's why they do this and the thing is for
someone like me who has multiplepodcasts, I can switch it out
depending on which podcast I'mrecording an episode for.
Speaker 1 (12:08):
We can stop.
Speaker 2 (12:10):
Oh, my goodness.
Speaker 1 (12:12):
Julie, after dark.
You know what I mean.
Speaker 2 (12:16):
Boy, I think you're going to get me starting more
podcasts.
Speaker 1 (12:23):
You mean because you want to choose the side fat?
Yeah.
Speaker 3 (12:25):
Right, that's a new eye to her.
Speaker 2 (12:28):
I love it.
Yeah, it's so funny because itdoesn't seem like it was two
years ago, but I've seen youguys grow and expand.
You guys do a lot of greatthings in the cat community.
You go to a lot of events, butyou also really rally around,
utilizing your business and yourplatform to support cat rescue.
And so, before we get into thebig talking point of why we
(12:53):
decided to record again, I wouldreally want people to hear like
how do you, how have you guysgotten involved, more involved,
with your local community andalso the wider Cat Rescue
community since starting yourbusiness?
Speaker 3 (13:09):
So here locally, we live in the Antelope Valley
where standard resources arereally expensive and then the
low cost ones or no cost onesare really hard to find.
And although in Elling County,if you take a cat that you find
in the shelter, they're going totell you to put the cat back on
the street and they're freeroaming.
Yeah, that's, it 're freeroaming.
Speaker 2 (13:30):
Yeah, that's for people listening, that's a
california law, because I'veseen it myself and people get so
mad at the shelter workers theydo not make those decisions.
Cats are considered freeroaming in california, so unless
they're sick or injured,shelters typically will not take
them yeah, sick, injured, anowner died or somebody's
spending money as an ownersurrender.
Speaker 3 (13:53):
But it is sad that we can.
I think the system is faultythere because they'll say put
them back outside, they're notfixed yet, what do you think's
gonna happen?
So they should stay near thatthey're gonna do, but but anyway
.
So we were, as we've been,going through our company,
growing it, dealing withexpanding our manufacturing.
(14:14):
We've had some we're alwaysworking but we've had some like
lulls with doing appearances andstuff.
So they have to make stufflocally.
So I surf on the Nextdoor ad.
I don't really go on Facebookbecause there's plenty of people
who can't.
They're moving to Mars.
I say I can't remember my town,I'm moving, you can bring your
cat with you wherever you go.
(14:34):
So anyway, or somebody died orsomebody's terminal or whatever.
So I was able to connect withthe woman who connected me with
a middle woman who has a rescueand they pre-screened people and
I feel like the placements arereally accurate.
They'll take the cats back ifit's not a good fit.
So through our home we've hadlike over I think it's like 84
(14:57):
and 5 cats so far, cats andkittens that we've fostered for
a few days and then brought themto adoption events.
We've created adoption flyersbecause we get beautiful
adoption photos of the cats inthe frame.
So people are on headphones andthey're like, wow, I just saw a
picture of a beautiful cat, ora picture of maybe not some
beautiful cat, but it'seye-catching right.
(15:18):
So it works.
And then we've also called somecats from the shelter.
I've helped with transport, butright now they're not here.
We had three feral cats thatwere doing an experiment on
what's ready to be adopted.
The other one that had madeappearances while we've been
doing media, we should pick himup.
(15:38):
Yet he's.
He plays all the other cats,but he's still feral.
And the other cat is fluffyblack cat.
He sleeps in the frame on theopposite side here all night
long.
He's a foraging.
But we hadn't really been ableto get a lot of progress julian,
julian, julian.
Speaker 1 (15:55):
Just I gotta let you know I think wannabe sparrow
cats is a possum.
I'm just telling you it couldbe.
Speaker 2 (16:03):
Maybe william really connected with you guys when I
had you on last time and he's Igotta go find them forget it's
spot on and when we had thoselistening that don't know why we
keep bringing up a possum namedWilliam.
You can go back to their life.
My husband rescued a possum andwe had a fun time talking about
(16:25):
it when we spoke before.
But I will say possums, welearned, are a lot like cats.
William liked to clean his facewith his paws it was so cute
and he used a litter box when hewas inside.
My husband got him to do that.
So yeah, they're a lot alike.
Speaker 1 (16:43):
Um, I will say half of your cats and oh my god, but
just you'll bleed out.
Speaker 2 (16:48):
So friendly, I'm glad now I will say for anyone
listening, william was always ina cage.
He was never given free accessin any way in our home and then
he graduated to a house outsideand then eventually one morning
when my husband went to feed himhe wasn't there.
So we think that he just wentoff to find other possums.
(17:08):
He was ready to live his possumjourney somewhere else.
We never saw him again.
We never saw signs that he washurt or was injured.
So that makes us happy and forall we know he's out in San
Bernardino with some cool possumfriends having a great time.
I think so much of what you weretalking about, christina, is so
important for people to realizethat there are a lot of ways
(17:32):
you can get involved in yourlocal community.
Cats, dogs, horses, whateverthe animal is that you want to
support.
There are rescue, shelters,organizations working to help
them and with cats, fostering isso important because it allows
the foster and the grouporganization or rescue to learn
(17:53):
about the cat, to see how dothey act in a home, how do they
act with other cats, and thepictures when you said that
people don't realize how much aphoto of a cat changes how
easily that cat or dog or anyanimal can get adopted right
that's so cute.
Speaker 3 (18:12):
I think I would love it if we could do like a trial
with the la county shelters orthe la city shelters, if they
would give us space to have afeline frame in every cat area.
And I would love to do anexperiment where we have
pictures of the cats in thoselittle nest boxes where they're
(18:33):
scared and you can bleep thisout, shibboleth.
I just feel so comfortable onthis frame.
I'm just moving around and it'sjust.
It's hard because if I wasgoing to adopt a cat, I'm like
I'm not that cat, that's allscared or what, and I think that
when you see a cat insidesomething like that, there is an
(18:54):
assumption they're scared,they're hiding.
Speaker 2 (18:57):
No, they're being a cat.
Cats like to go inside and feelsome sweet bed, which is why
I'm sure that aspect of theframe your feline they like,
because they don't feel exposed,they feel like they're in
something and they get to beabove and look down and have a
view of what's going on.
So there's a safety to it,right.
Speaker 1 (19:17):
There is.
Yeah, I feel safe and secure ina feline friend and I'd say
it's a match.
Speaker 3 (19:23):
Yeah, and some treats never hurt.
True Holly is with me today andI've had like I've already
groomed her, her, but she's justlike all over me.
It's the time to shed.
Speaker 2 (19:36):
Oh my gosh my cats are shedding.
My cats are shedding so badright now, I'm just like no one
all over my feet people reallyneed to understand.
Speaker 1 (19:46):
I think one thing that rescues don't explain well
enough is what does it mean?
Speaker 3 (19:49):
I need to go on time.
People really need tounderstand.
I think one thing that rescuesdon't explain well enough is
what does it mean to be a foster?
It's obvious to us, but do youhave a backer?
Do you have a guest room?
We'll set you up with litter.
We'll set you up with food.
We'll set you up with toys.
It doesn't have to be twomonths long, could it be Right?
Maybe it's just a few days,maybe it's just being we foster
(20:10):
a puppy for 12 hours.
Two weeks ago that puppy wasfound in a den there.
someone had arranged fortransport, but the transporter
could not have the puppy in hercartman for the night, and I
said I don't know, it's been along time since I've had a dog
or a puppy but I'm a toy than acat.
(20:31):
We had one of our cat kennelsin the kitchen.
We jumped out for a walk like12 times in 12 hours and I had
an adoption when our son Jackson, with some cats was O'Brien,
was home and the transportercame and picked up the puppy.
And then the puppy wastransported and is now living in
Steph's life.
He's a she, we thought it was ahe.
(20:51):
He's a she, we thought it was ahe.
It's a she In Oregon.
So you know, sometimes just doyou have a day, do you?
Speaker 2 (20:56):
have a day, and that's so important to say
because so much, especially forus in Southern California.
Like San Bernardino, KernCounty is horrible.
We are so overcrowded.
We have two high kill sheltersand it's not getting any better,
and the current economic crisisprobably is not going to help
anything Right.
(21:17):
But sometimes we shelters,rescues just need an overnight,
a day, a couple of days or atransport Right.
They're constantly trying tomove animals to area where there
are more homes, and so onenight or one day can make a huge
difference in saving an animalthat needs it.
(21:37):
So do what works for you.
I used this room my home officewhen I was fostering.
We're not doing any more fornow Our oldest cat.
We're letting him live out hisgolden years in peace and
harmony.
But it's also great fosteringbecause if you've thought about
getting another pet or yourfirst pet foster to adopt, is a
(21:58):
great way to see if you're theright fit for that animal and if
they're the right fit for youand your home and your family.
It's a really great way tointroduce pets as a possibility.
Speaker 3 (22:10):
And then on a bigger scale, brian and I have taken on
leadership roles with theMission Meow organization.
Missionmeoworg will give them afollow.
We are now board members.
We're also business partners,so we contribute quarterly
financially to Mission Meow.
And then Brian and I do a lotof other social media work and
(22:30):
Brian will do a lot of editingof these videos.
A few weeks ago we were part ofa huge event in Southern
California, in Wilmington, whichis just north of Long Beach and
has benefited the people whowork for the people of the
Pacific Palisades who lost theirhomes, so they lost their jobs,
and so we had a big food pantry91 Penceworth, spade and Neuter
(22:51):
, like a really.
We just went and covered itmedia-wise.
We spent the day talking withpeople in the community,
interviewing some of the rescueheads, and just were able to see
it all in action, since it wastwo hours from us.
Speaker 2 (23:11):
And that's so great.
I saw Sally from Mission Meowposting about that and if you
don't know Sally or Mission Meow, I will link in this episode
her episode.
I have two episodes with her onthe podcast because Mission
Meow is really doing a lot ofgreat things on a larger scale
that some of us locally feellike we can't do anything.
But we can tap into otherorganizations or networks and
(23:34):
really join a movement forwhatever it is that you care
about within the animal rescueworld, and I think people also
need to hear that.
So you guys were there to coverit, to talk to people, to share
information, to learn to put itout there on social media for
people to know about it, andlittle things like that make a
(23:54):
big difference, especially tothe small rescues or overwhelmed
shelters, because they justdon't have time to do that.
It's amazing what you can dowith your phone.
Speaker 3 (24:01):
You get to reach people and the big thing is like
a lot of companies.
They were able to donateproducts to the event for the
food pantry, which also includedtoys and bedding.
Give a shout out cat ball andmanalo and wild cat.
There were a whole bunch ofpeople.
And then there were people likethe two crazy cat ladies that
(24:21):
were able to make a financialdonation to help win the event
because there were expensesrelated to it.
But some things were donated.
But it's if everybody shouldknow, then it's not so hard to
do something.
But if people are waiting forother people to do the work,
then it's hard, but it'd beawesome to have a feline like
all over the place, like we needone like every week.
(24:42):
Man, it's.
It was great.
It was a little challenging.
I spoke to one woman and shewas like I don't know, this is
all these cats in myneighborhood.
I just hear them all the timeand I'm like what are you doing
about it?
Right, strap them and you gottatalk to g and the rescue head
and I guess call and makeappointments.
We all have to wait in line anddo this, but they're it's not
(25:05):
in your situation.
I'm not gonna get better one.
Speaker 2 (25:08):
One thing I have learned through this podcast and
meeting so many differentpeople that are volunteering or
working in some aspect of animalrescue is that the biggest
factor to helping animals iseducation.
People don't know.
They don't know if they'venever had a cat.
They don't know what feral catmeans.
They don't know what high killshelter, non-kill means.
(25:30):
They don't know what how tofind free vaccination clinics or
how to get spay and neuterdiscounted rates right.
So what you could do in yourcommunity is help educate people
on what's available.
So many communities have petpantries for food, have low-cost
vaccine and spay and neuter,but there's so much limited info
(25:51):
getting out to help people invarious communities to realize
what they can access.
So follow all your localrescues and shelters and comment
and reshare, because that'swhat they need.
Speaker 3 (26:05):
We look forward to, as our company grows, being able
to also sponsor some of theseSpain and urban, Especially
where we live in the AntelopeValley.
We need materials that aretranslated into Spanish.
We need people on foot going tothe east side, like talking to
people in the community Don'tcomplain about the cats, don't
injure the cats.
(26:25):
They're just doing the bestthat they can.
But we would like and love tohave Antelope Valley something
we do an experiment on and seehey, we got 20 people out there
and we'll give you $5 for everycat or dog you want to bring in.
Just be a neuter and let's makethis happen.
Let's really refresh the feralcommunity here.
Speaker 2 (26:46):
I will say where I live.
In Kern County.
I'm in Bakersfield.
There is a local county thatcreated recently, in the last
year, called Kern Safe, and it'sgot both shelters as well as
several organizations likeMarley's Mutts Dog Rescue.
So they literally built acoalition together and so,
(27:07):
because it might be a good likeexample, they've been doing that
.
They've been walking thestreets of areas.
That Is that me, I don't know.
Oh, yeah, it's me.
Ok, sorry about that.
Someone's decided to call methrough Facebook.
(27:27):
That's a new one.
But anyway, the current safecoalition.
I am not involved with them atthis point.
I want to get more involved.
But they've been doing that.
They've been on the groundpeople walking house to house
with pamphlets in English and inSpanish explaining to people
the resources available and howthey can tap into it.
They've done several hugevaccine clinics, like hundreds
(27:50):
of dogs and cats, so, but that'salso multiple organizations
coming together to make thathappen.
And, like you said, with thebig event you had, it takes a
lot for something like that tohappen, and so I'm sure there
are ways for us to do it, but wehave to get support from other
people.
We can't do that kind of stuffalone.
Speaker 3 (28:11):
Right, and we're the big companies that have a lot of
money.
It's nice when they donateproduct or they donate money and
then the smaller businesses candonate manpower.
Speaker 2 (28:22):
See right how it was how you guys are utilizing your
business and the platform tohelp cats as well as to make
them look pretty in people'shomes.
So back to frame your freefeline.
One of the reasons I we reachedout to each other to do a new
episode was because you guyshave something very big coming
(28:43):
up which is you're beingfeatured frame your feline on
shark tank.
So so I wish I got a sharkemoji.
Do I have a?
I might need to find that.
Okay, so tell us how thathappened and then also how
people can watch.
Okay.
Speaker 1 (29:04):
Let me start.
When we created this product,this product, when we created
this product, when we saw thecats being magnets to this
Fringer feline, we knew we hadmagic.
We knew we had something and welooked at each other.
This is fit for a shark.
We just knew it.
(29:24):
When we did our first bigouting for Finger Feline, which
was at CatCon in 2023, whenpeople came by our booth at
first, they didn't know whatthey were looking at, because we
can't have live cats at CatCon.
They won't let us, so we wouldhave these.
(29:44):
We had these like animatronic.
Speaker 3 (29:47):
Stomps.
Well, they're therapy cats.
Speaker 1 (29:49):
Therapy cats and they're in the frame, and when
people were walking by, theywere looking like is this an
afterlife product?
What is this?
And then we have a monitorthat's over here.
Speaker 2 (30:02):
I'm sorry.
Speaker 3 (30:02):
I just realized an afterlife Do you need to put
your text into a ring pet.
Speaker 1 (30:10):
So we're like, yeah, we'll look at the video so they
can see the video and they wouldsee the cats jumping in the
frame, posing in the frame.
As soon as they clicked,people's brains were like what?
Oh wait, I didn't.
Why didn't I click thisEveryone?
Speaker 3 (30:29):
You can't see the monitor because we had so many
people in our rooms.
Now we're gonna change thataround.
We learned as you go, but wehad it at a lower level.
Now we're like it's here andthey're not dead and that's.
Speaker 1 (30:39):
And everyone was like you're gonna be on Shark Tank,
this is a Shark Tank, this isamazing, this is amazing, this
is amazing, this is amazing.
And then we would do otherpop-up events for Best Friends,
for Pantheon.
Speaker 3 (30:54):
Pantheon's Association.
Speaker 1 (30:55):
Association.
Yeah, and we would, cause itwas just every person would say
you should be on Shark Tank.
And when we started the process, so let me tell you so we
initially they were having anopen call for Shark Tank in
December of 2023.
(31:16):
I'm sorry, january 2023.
I'm sorry, it was December, noDecember.
Speaker 3 (31:23):
January 2024.
Speaker 1 (31:26):
No, it was for December.
I'm pretty sure of it.
I'm pretty sure of it.
Okay, we'll say January 2020.
Speaker 3 (31:32):
It wasn't during pre-pandemic, I guarantee you.
Speaker 1 (31:34):
Okay, so she's right.
So she wanted to go to Vegas todo this open call.
I was like that's ridiculous,I'm not going to stand in line
and do an open call.
Speaker 3 (31:44):
We were ready because we were transitioning from wood
to mass production in the US.
Transitioning from wood to massproduction in the US Okay, he
was like let's go.
Speaker 1 (31:52):
Why don't we just go online?
Let's see, oh look, there's aform we can fill it out.
And we filled it out, so we didthat and forgot about it.
Speaker 3 (32:06):
You forgot about it.
Forget about Shark Tank.
Christina was in the emailevery day.
Shark Tank.
Speaker 1 (32:14):
Well, it was tied to my email and so it was the end
of January 2024.
And I got this email in myinbox.
It said SharkTankTV, and it waslike hey, we want to meet you,
or whatever.
Speaker 3 (32:30):
And I thought it was garbage, you thought it was sped
up, I thought it was sped hey,we want to meet you, or whatever
.
And I thought it was garbage.
You thought it was spit out.
I thought it was spit, oh no,it was a fancy logo.
And it wasn't like a letterhead.
Speaker 1 (32:40):
And it wasn't Shark Tank, it was tv.
I'm like how?
Speaker 3 (32:46):
Sometimes you talk right on television and then you
have ads for stuff.
Speaker 1 (32:50):
Yes, oh, all the time I threw it into the trash bin,
literally into my thing, and Iwent through a couple more
emails and then there wassomething in my head.
I was like we did send thatthing through, let me see.
And I pulled it back out, right, and then click here to make an
appointment, and I had her name.
(33:11):
She's a producer, and I checkedout her name and I'm like that
checks out.
Then I went to the thing andI'm like what kind of spam is
going to want to talk to me?
Okay?
So I scheduled it and we thenhad a conversation with this
producer and she's like I thinkit's correct, can you send us a
(33:32):
product, your product?
And she's like I think it'scorrect, I pretty send a
Sophronic, you're correct.
And so we ended up sending itto Sony.
That's where they tape is, atSony Studio, and from there.
Speaker 3 (33:42):
We're just getting phone calls and emails and
videos and talking to people andeverything.
Every correspondence you wouldtry to read into it or a period
or information marker.
They use Christina first orBrian first or hi, bye or hi,
christina.
Speaker 1 (34:02):
You never know when the road ends, and they just say
thanks for trying and goodbye.
The difference is 50,000businesses apply to get on Shark
Tank every year 50,000.
Only 1,000 make it through tothe casting process.
(34:22):
From that 1,000 that go throughthe casting process and it gets
whittled down week after week.
Speaker 2 (34:30):
of the potentials, 120 actually make it to get in
front of the potentials, then120 actually made you get in
front of the sharps and lessthan 100 actually air so there's
no if you get on it and not airoh yeah, I wondered because I'm
sure there is also an elementof how does it actually go when
(34:54):
you're in front of the judges,whatever they call them, like
I'm sure some people show up intheir flat.
There's no energy, there's noconnection, so why would they
show that?
They want to show the stuffthat like there's good stuff
that people want to watch andsee what happens Right, stuff
(35:16):
that people want to watch andsee what happens right but a
hundred from 50,000 you guys, Ithink we need to do a big old
like that.
I think we're gonna, we aregonna do some emojis for that
one, because our emoji probablyall right that is huge, and I'm
a statistics person, so in myhead I'm like 100 out of 50,000?
Wow, that is a very smallpercentage, so I am so excited
(35:41):
for you guys.
This is like bigger than anyonecould imagine, I'm sure.
Speaker 1 (35:46):
Yes, and we are airing out April 18th of 2025
here.
This is season 16.
Which is a lucky number.
Yes, we love 16.
Speaker 3 (35:58):
I go for 16.
We look for 16.
We see 16 in their life.
It's season 16.
Speaker 2 (36:05):
We're like fuck.
So how long ago did youactually record your part of
whatever show is coming out?
Speaker 1 (36:13):
I think we're not divulging anything, okay.
Speaker 2 (36:17):
Yeah, and I know, I am sure that a company like Sony
and a show like we recordedlast fall.
Speaker 1 (36:26):
Yes.
Speaker 3 (36:27):
And so we have been waiting since last fall.
And then the season opened inOctoberth and there was
something we got.
Speaker 1 (36:36):
October through.
Speaker 3 (36:39):
Oh, yeah, yeah, yeah.
Okay, we know they're halfwaythrough the season, we haven't
heard from them yet and we'rejust because we are plowing away
behind the scenes.
We're just the manufacturingand the logistics of everything
with the business and updatingthe website, because we're
watching your website andplanning events and all that
stuff.
Speaker 2 (36:59):
And I will say, as someone who, before COVID, was
not in a business world in anyway, like people don't realize
the thousands of little thingsbusiness owners no matter what
kind of business you have to doon a regular basis.
By the end of each week I havea stack of sticky notes like
this and I'm like, oh, I guess Ishould figure out what I did
and what I still need to do.
Speaker 3 (37:19):
So we always knew since X amount of weeks notice
and that magic number was threebecause we found out two weeks
ago.
So we're like, wow, theyliterally were committed in
three weeks of warrior air date.
And so when shasta and sprasays we can't change the edit,
(37:40):
we don't know when the edit'sgonna be.
That is out of our hands.
But we wanted to have some kindof viewing party with our
friend.
But how do you book somethingthree weeks in advance on a
Friday night In LA when it'straffic In.
Speaker 2 (37:55):
LA it's freaking time when everybody's out doing
stuff and going on.
It's freaking late.
Speaker 3 (38:00):
So we're like oh my gosh.
So we went into the location.
We wanted to support somebodylocal.
A lot of spaces were alreadybooked, so we found a newly
renovated hotel.
Spaces were already booked, sowe found a newly renovated hotel
.
And the thing supporting localis we have a lot of local
friends who have businesses andthey're donating to the raffles.
So we have their logo on ourwebsite and we're going to
(38:22):
promote them on social media.
Speaker 2 (38:24):
I'd be happy to provide something if I can.
Anyway, I can support you guys.
We will discuss after we finishthis episode.
Speaker 3 (38:32):
So sit down and watch it.
I'm sure we'll re-watch it.
We're excited to see how weknow how it turns out.
We're excited to see how theedit turns out.
It will be very memorable.
Speaker 2 (38:44):
We've called it that's a big dream moment, a big
pinch me moment.
I know both of you have been inways of what is the word I'm
thinking of.
You guys are performers, thecomedians, you do stuff in that
world, and so a TV show at thelevel of a shark tank to be able
(39:05):
to spotlight yourself and thebusiness that you have been
working so hard to create andbuild, no matter what happens of
the outcome of the shark tank,that is a huge visibility boost
for you guys and that is just soexciting to see.
Speaker 3 (39:21):
As I think there's four entrepreneurs usually on
every segment.
So like around eight minutes ofthe air time that's like a
million dollar ad, oh yeah.
And then, thankfully, there areso many podcasts and blogs that
are fans of the show.
They're gonna go on andcritique the pitch and what
happened.
So this it's been a live on fora very long time.
(39:45):
So we're so excited for thatand we're so excited to reach
people like we couldn't reach,because it's really hard for us
to tap up and go to every catshow.
It's really exciting when we'reexcited to show something for
cat parents, it's not gonna fallapart, it's the main thing you
would say promise, we're afamily behind the product, it's
(40:07):
a product that's gonna last andyour cat love it.
And when they're not on theframe, they're eating or
sleeping somewhere else one ofthe litter box.
You have something beautiful tolook at.
Speaker 2 (40:17):
What I'm thinking about is I can't remember at
least one person, but maybe moreof people I've interviewed, who
run rescues or foster that haveset up live streams of the
kitten area so people can watchthem and engage.
So many people could use thisframe of your feline in a space,
but you could see the kittensplaying and moving around and
sometimes you just want to watcha video of a sleeping cat.
(40:39):
We got to do what we got to doto get through the day.
Speaker 1 (40:42):
A hundred percent Watching.
We have a 17 minute montagevideo of chats with music and
you can literally just watchlike watching a fireplace.
Speaker 2 (40:57):
it's like the yule log on my beach and you hold on
and it's when it's kind ofaddictive to just watch the cat
and watch the cat do their thingin the frame and it's great
yeah I think also, this is sucha great story for anyone out
there who has a dream, who has abusiness idea or has started a
(41:18):
business and is struggling Likethis really shows people to put
yourself out there, ask, say hey, I want to do it.
There's no, nothing bad willcome from just asking or
submitting yourself.
Speaker 1 (41:32):
Yeah, and I think there is no downside to it.
I think people are afraidthey're going to get ripped
apart by the sharks, or they'reafraid that they're going to oh,
we didn't make enough money,why would they even care?
So there's all.
There's all these things thatpeople want to put in front of
them.
That stops them from justcrying and doing it we took
(41:55):
ourselves out of it it doesn'thappen.
It doesn't matter, it careswhat's the worst that can happen
.
What's the worst?
You nothing really.
Week after week, you're goingthrough the whole thing and then
you finally get on the show.
It doesn't matter.
This is what my key advice foranyone is.
It doesn't matter if you get adeal.
It doesn't matter if you don'tget a show, it doesn't matter.
This is what my key advice foranyone is it doesn't matter if
you get a deal, it doesn'tmatter if you don't get a deal.
It doesn't matter if you make adeal and don't ultimately do
(42:18):
the deal.
It doesn't matter if you don'tget a deal air.
Or you get a deal and you don'tair, like there's right zero
downside to it.
There's so many scenarios thatcan happen to your pitch in this
universe of this bubble ofShark Tank that it's worrying if
you can do it and then you'llfigure it out.
Speaker 3 (42:42):
Get off your butt and try it and you're going to
update your website.
You're going to start thinkingabout what your core values are.
You're going to start thinkingabout your logo, your color, in
fact, in a trade show onFacebook, like stuff.
It's going to challenge you tobend outside your comfort zone.
Take some action to grow yourbusiness.
Speaker 1 (43:04):
And I will tell you this people behind Shark Tank,
like the producers, thedirectors, the whole team,
everybody.
I have never met a morewelcoming, nice group of people.
There was one guy, a wholebunch of them and there were a
lot of people, and every singleone of them cared about your
(43:27):
business, cared about you, caredabout everything.
And they are just on it andthey're so great, a well-oiled
machine, especially after 16seasons.
You'd care about everything andthey are just on it and they're
so great, a well-oiled machine,especially after 16 seasons
you'd think Right, you are awell-oiled machine.
Speaker 2 (43:39):
That's great to hear, because you never know, when
you step into something likethat or something unknown, you
can be bad people and it can bean awful experience and make you
want to give up.
But it sounds to me like nomatter what the outcome is, you
guys got to experience somethingthat not only helped you to get
to the next level in yourbusiness, but helped you guys
(44:02):
both grow within the thinkingabout things you maybe wouldn't
have thought about without goingthrough this.
Speaker 1 (44:07):
It is business school .
There's a lot of paperwork andthere's a lot of thinking like
OK, now we're really thinkingabout how do you widen your
margin?
How do you do this?
What are the ways you can makeyour product even better for cat
owners?
It really does make you thinkmore outside the box than in the
litter box with your ideas.
Speaker 2 (44:28):
That sounds almost like a coaching program they put
you guys through, which is soimportant because I've learned
as a podcaster.
I have to practice, I have tolearn, I have to grow as a
speaker.
Like I've gone through aspeaker mastermind where we
spent a week working on ourstories and our pitches.
Like nobody goes throughbusiness schools and comes out
and knows exactly how to pitchthemselves and it's going to be
(44:49):
different depending on whoyou're talking to and where you
are and online in person.
So it sounds like you guysreally got a lot of growth and
expansion just through theexperience of it.
Speaker 1 (45:01):
Yeah, luckily for us, we are performers as well, so
we are more comfortable withbeing on camera and talking in
front of others and doing allthis, and I could really see how
some companies, when they gointo pitch, would be like I see
(45:22):
it, I just see it on my podcast.
Speaker 2 (45:24):
When I have guests I've never met, it could be very
different how they show up andhow many questions they ask and
how nervous they are.
And I get it.
But you got to.
You have to start somewhereright.
You have to try, and I thinkthat works, for no wonder what
you do in your life and career.
Sometimes you just have toforce yourself to try it because
you don't know what will comefrom something.
Speaker 1 (45:46):
And out of your comfort zone.
Speaker 3 (45:47):
Yes, and there's a solution, like if you're like,
oh my God, this short-termcontract is so crazy, or how do
I figure out the first pitchthat you have to submit?
You just have to sit down andjust try it.
There's always a solution.
Get some of your friendstogether, see your cats, have
your kid judge you.
We talked about it a lot.
(46:07):
We have a product and cats andreference.
There's a lot going on, butreally, at the end of the day,
it's a beautiful product, it's afun product, it's a quality
product and we're really proudof what we've accomplished in
the business for Shark Tank andwe're really excited to see
everything that's going to behappening while it's airing and
(46:28):
right after.
Speaker 2 (46:31):
So tell everyone again when, but also where and
how to watch your episode ofShark Tank.
Speaker 1 (46:38):
All right, kid, listen up, take out your number
two pencil.
This is how you're going towatch the Google show on Shark
Tank.
You're going to turn in to ABC8 pm.
East Coast, west Coast Figureit out.
If you're central, okay.
Okay, now you're going canwatch the whole show.
We don't know where we're goingto fall in the lineup and
that's going to be on April 18,2025, 8 pm ABC.
(47:03):
If you have Hulu, it willstream the next day on Hulu.
Speaker 3 (47:09):
Just Google, because there's probably eight other
ways you can pay.
There's a tool.
Speaker 2 (47:13):
You might even be able to tap into it on youtube.
I've realized there are so manyways for people to watch things
and only positive comments.
Okay, kids in the social media,so they're only not vibes,
positive comments, positiveenergy, whatever it is, and I
just know that, no matter whathappens, it's going to be
(47:37):
positive for you guys, it'sgoing to get you to that next
level and I love that.
I've got to be a tiny littlepart of your journey and I am so
excited to watch this and tojust watch it unfold, live with
everybody else, and to justwatch it unfold, live with
everybody else, and I justappreciate both of you.
I've met so many people throughmy podcast.
(48:00):
I know I would have never metotherwise and I love just being
able to see everybody elsethrive and grow and get
recognition for what you'redoing, for not only for yourself
, your family in terms of yourbusiness, but how you're using
that to also help yourcommunities.
I'm just saying thank you,thank you for your time, thank
you for being on the podcast yetagain and thank you for how
(48:21):
you're utilizing your platformto help cats.
Which is why we bond is becausewe love cats and we just want
to help them and you guys arehelping in so many ways.
I cannot wait to see what'snext for you.
Speaker 1 (48:36):
Julie, we won't see you for another two years, so I
don't know what's going totranspire between now and then.
Speaker 2 (48:44):
But we're going to see each other sooner.
I am forcing myself to get togo to CatCon this year at the
very busy time, but, yeah, wewill not let another two years
go.
But the fact that it's been twoyears and you guys are here now
like I just love seeing that,it's amazing.
Speaker 1 (49:02):
Thank you for having us.
Speaker 2 (49:04):
Here we go.
I think this is a good ender.
Yeah, yeah.
My hair oh my gosh, that was somuch fun.
I just that is what keeps megoing, keeps me podcasting,
(49:25):
connecting with people likebrian and christina that are
creative and exciting and havethese amazing ideas and this
incredible company.
I can't wait to have a frameyour P lane myself behind me,
but also how people, how all ofus can do our part and how all
of us can show by example andlead through education.
You know, it was so much fun toget to talk to them and hear
(49:47):
how far they've come.
I mean, being on Shark Tank ishuge.
That number he said that'sreally stuck in my head 50,000
people apply and 100 get on airLike 164, I think that's what he
said actually do the pitch andonly 100 of them even get on
episodes.
So, even though no one boughtinto their company on Shark Tank
(50:09):
, I was watching it and I willshare that clip on social of me
watching and when they saidsorry, we're not buying, I just
felt so bad because I know thatthat passion and excitement they
showed on this episode of SharkTank really is them and I
really thought there was goingto be a buy.
I will have them back to tell uswhat's happening now because I
(50:29):
have a feeling things are stillgoing to happen.
That's a huge audience andmarket for them to tap into.
It's a huge accomplishment tobe one of only 100 to actually
make it air, and so I'm reallyexcited for Brian and Christina
and for Frame your Feline andhow they're also using this
opportunity of being on TV tostill help cats in need.
(50:50):
They're promoting a fundraiserright now for Mission Meow,
which helps cat and kittens allover the US.
So check that out Link in theshow notes, and we will be back
soon with another update fromBrian and Christina.
Thank you so much for beinghere and listening to these pet
stories.
Make sure you're subscribingand following wherever you're
(51:13):
listening, and I will see you inour next episode about some
more amazing pets.
Hello and welcome to the story of my pet podcast.
I am your host, Julie MartyPearson, and I am so excited to
be here with you today to sharethis new episode and share with
you a returning guest.
Back when I started thispodcast in 2021, I put it out
(00:30):
there, didn't edit, didn'treally do a lot.
I just got on Zoom with myfriends and we talked about our
pets.
People started listening.
Then people started reachingout wanting to be on the podcast
and some of those people wereBrian and Christina.
Back when I met them, they hadstarted their business, Frame
(00:53):
your Feline and they were stillnew and they were looking to
grow.
And it was a great conversationbecause we bonded over our love
of cats.
We had lots of fun and wefollowed each other.
Ever since then, I always feellike and we followed each other
ever since then.
I always feel like you knowthey're my friends after I have
them as guests on my podcast andthen we follow each other.
We're on each other's email andnewsletters and all of that.
(01:13):
So, even though we haven't meton Zoom again or even in person,
we feel like we're friends andwe get to catch up.
So one day a few weeks ago,when I got an email from them
about how they got to be onShark Tank, I was like what?
This is huge.
I have to get them back on thepodcast, and that's exactly what
(01:34):
I did.
So Brian and Christina joinedme again to talk about what's
been going on over the last twoyears since our first interview
and about their experience aboutapplying to and actually
getting on Shark Tank.
I was so excited to watch theirepisode two nights ago and,
(01:56):
even though no one bought induring the show, I know there is
more to come.
I can't wait for you to hear myconversation with them, hear us
catch up and hear about theirjourney and how being connected
into the Shark Tank world haschanged their lives and their
business, and then soon I willhave another follow up where we
(02:18):
get to talk to them post episode.
In this interview they couldonly tell us certain things
because they have a contractwith ABC and Shark Tank, so
there are only a lot to talkabout specific things.
They can't give a lot awayuntil their episode is live, so
we will definitely bring themback again, but until then,
enjoy this episode.
Go check out their episode onShark Tank.
(02:39):
I hope you enjoy ourconversation.
Hello everyone, Welcome back fora brand new episode of the
Story of my Pet podcast.
I am super excited to welcomeback an old friend returning
(03:04):
guest, which I really love thatI get to do this right now.
I've been doing this longenough.
I can bring people back andhave updates.
So well done, Brian andChristina.
Back to the story of my pet,Thank you.
And here's Poppy.
Hi, Poppy, what a cutie.
Speaker 1 (03:23):
It's so good to be back.
It's been a couple of years,Julie.
It's been a couple of years,Julie.
It's been a couple of years.
Speaker 3 (03:29):
You're dead.
Speaker 1 (03:30):
I hope you missed us, because it was expecting an
invite earlier than this.
Speaker 2 (03:37):
You know, what I have realized about the online world
Is because we see each other'sposts and videos and we comment
and we feel like we get to seeeach other every day.
Speaker 1 (03:47):
My name is Brian.
Speaker 3 (03:49):
And I'm Christina.
Speaker 1 (03:50):
And we are the followers and the owners and the
entrepreneurs behind what'sbehind us, which is called Frame
your Levi.
Speaker 3 (04:01):
The cat shelf reimagined.
Speaker 1 (04:04):
That's right.
Your cat jumps into the frameand they become unwitting works
of art.
They become measter pieces.
A living measter, a livingmeaster.
That's not.
That's a live cat, that's alive cat.
Speaker 3 (04:18):
Poppy.
She's a rescue from theHolmdale Animal Care Center.
We got her and another cat atthe same time Asked if it's
named Mojave.
They're named after where welive in the Mojave Desert.
Speaker 1 (04:31):
That's correct.
Speaker 2 (04:32):
I love that.
I love that.
I always love hearing people'spets' names in this story,
because there's always a story.
There's always something there,just like when I spoke to you
guys about William the Possum,there was a story there.
Speaker 1 (04:49):
Well, since our last meeting, Julie, have you named
any pet after me?
Ryan the Turtle.
Speaker 2 (04:56):
I have not.
I'm sorry.
Speaker 1 (04:59):
Never mind.
Speaker 2 (05:00):
We do have turtles, we have tortoises, we have two
currently One is the lethal andone is Spike.
Speaker 3 (05:09):
I did not see either of them.
Speaker 2 (05:11):
I do not.
That was not my doing.
Speaker 1 (05:14):
Julie, you got to get a third and then call Brian.
Speaker 2 (05:16):
Maybe when I finally get to have a dog again, it can
be Brian.
I think that's appropriate.
Like Brian on Family Guy.
Speaker 1 (05:23):
Yeah, it sounds good.
And I I know you're gonna holdme to that oh, game is
trademarked, so you're gonnahave to pay me a royalty if you
do it in your oh, oh, here we go, okay, so why don't you tell
everyone listening a little bitabout how Frame your Feed Line
(05:43):
came to be?
Speaker 3 (05:46):
We were living in an apartment in LA and we were
looking for homes.
We had just had our first andonly silent Jackson, and we had
cats.
At the time we wanted to dosome kind of feed line
enrichment on our walls, but wedidn't really know what we
wanted to do and what we werelooking at was just a bunch of
like shelves or things with ropeand we were like that's not
(06:08):
really the aesthetic that wewant.
And so when we moved into ourhome, we were hanging up some
fancy art that my dad had sentto us that had been framed and
batted, and I was like how canyou get this kind of an
aesthetic, but with a cat?
And Brian said you mean, frameour cat?
And I said, yeah, frame our cat.
(06:32):
Oh, you know, I'm not here onEarth, I was down in the hell.
It's great.
Well, you knew we wanted to dosomething for us, but that they
would get exercise with.
Speaker 1 (06:43):
Vertical space means something aesthetically pleasing
.
Don't catch those cat shells.
No, don't do that to yourself.
Speaker 3 (06:56):
Cat trees are dusty.
We had a powder bloom likethree foot tall on the carpeting
cat tree, while our cat'sfrosting would just hang in the
bottom of the box.
Anytime we'd have to go to thevet.
They'd have to like physicallypick it out and shake him out
and be holding on for dear life.
The thing was so dusty.
(07:16):
If anybody threw up on it,brian would bring it down the
back stairs, hose it off, let itair dry, wring it in, and it
would have this smell from downbehind where we.
So we're like we're notwringing that big one and let me
move.
Speaker 2 (07:31):
The struggle is real for cat poo and I totally get it
.
Like I had just come in hereyesterday to record or get on
Zoom for something and I hearthe throw up sound.
I can hear it.
I run in there and of course,charlie is on the ground now,
but he threw up on the comforterbefore he got down.
(07:51):
We're constantly doing laundry,but also so much of what you
guys are talking about, like cattrees.
They're great but they take upa lot of space floor space, room
space.
So what you guys created issomething for people, which a
lot of us are limited on space.
It gives your cat somewhere tohang out, but it also is pretty
(08:12):
or cute looking to see.
Speaker 1 (08:15):
Even when the cat is not in the frame, it doesn't
look like cat product.
Screaming ugly, yucky product.
Speaker 3 (08:23):
And you had it stuck in your said down Popping junk.
I think she was shaking Get offthe table.
Speaker 2 (08:33):
I didn't mean to get down.
Also, I think it was goodbecause that shows people how
easy it is for the cats to getin and out of.
Sometimes we have to put themplaces into something, but the
little kitties can just jump inand out.
Speaker 1 (08:54):
And they tend to do it on their own.
You don't need to put them in.
They don't like our studiolights when they're on, but they
will spend a crazy amount oftime in the frame because they
feel like they're in a box likea little bit hidden what's the
cool thing that we discovered?
Because when we put our firstversion, our first beta version,
(09:18):
on the wall, we didn't know howthe cats would react to it, and
it was.
Speaker 3 (09:23):
I mean, it was like a magnet immediately and we
picked them up and put them init.
We just sat back and ignored itand would walk around for the
first couple days and be likethey're on the shelf.
They're in the front.
Okay, this is good.
Speaker 2 (09:34):
You know, because that's the thing I think any cat
person knows you cannot force acat to use something.
It is up to them.
No matter how cute or fun orexactly what you think they want
, it is toy bed.
Whatever they will decide ifthey want to use it.
Speaker 3 (09:54):
So I think prior to our conversation the initial
line with you we had sent outthe Bane and Vernon Ophiranger
feline to four cat familiesthroughout the US that had fat
cats, small cats, fancy cats,regular cats, indoor-outdoor
cats and we asked them toinstall it.
How was the installationprocess?
(10:16):
We made it stupid.
It'd be heart-friendly.
Oh, that happened.
We decided if you have a catand your cat's not like it, you
know, go in.
Oh my gosh, they all like itand they're like we need more.
They're in it, they're on topof it, they're on the shelf next
to it, they love it.
And the vine is carpeting, solike they had to get that tree
(10:38):
feel scratching.
And and right on top of it theycan fly through three ways that
usually they climb from left toright.
Speaker 2 (10:50):
They couldn't jump in , so they had lots of meat.
That's even around this.
Yeah, I was just thinking shewas here earlier but she hasn't
joined.
Pumpkin made an appearance anhour ago.
Sometimes she's been jumping onmy file behind me but there's
not really space for her.
I'm thinking, oh, I think Imight need to rearrange
something.
Speaker 1 (11:08):
Yeah, what would be really cool is if you had one
behind you and you put some ofthose pictures around it.
It would really look like I'mgonna walk I'm gonna have to.
Now you can put your logo.
Speaker 3 (11:25):
This will probably be back on.
Speaker 2 (11:27):
Yeah, yeah, so we do it actually looks the right way
to me.
Speaker 1 (11:31):
Okay, we do customize work panels.
Can you get the other one, sothat one?
Speaker 3 (11:38):
No.
Speaker 1 (11:39):
Edgy Big logo right, and then we also do it like this
yes, oh, that's cool like awallpaper kind of repeating you
can take pictures.
Your cat will never cover allof your logos.
That's what.
This is what we learned fromhollywood here and the.
This is the red carpet.
Speaker 2 (11:59):
That's why they do this and the thing is for
someone like me who has multiplepodcasts, I can switch it out
depending on which podcast I'mrecording an episode for.
Speaker 1 (12:08):
We can stop.
Speaker 2 (12:10):
Oh, my goodness.
Speaker 1 (12:12):
Julie, after dark.
You know what I mean.
Speaker 2 (12:16):
Boy, I think you're going to get me starting more
podcasts.
Speaker 1 (12:23):
You mean because you want to choose the side fat?
Yeah.
Speaker 3 (12:25):
Right, that's a new eye to her.
Speaker 2 (12:28):
I love it.
Yeah, it's so funny because itdoesn't seem like it was two
years ago, but I've seen youguys grow and expand.
You guys do a lot of greatthings in the cat community.
You go to a lot of events, butyou also really rally around,
utilizing your business and yourplatform to support cat rescue.
And so, before we get into thebig talking point of why we
(12:53):
decided to record again, I wouldreally want people to hear like
how do you, how have you guysgotten involved, more involved,
with your local community andalso the wider Cat Rescue
community since starting yourbusiness?
Speaker 3 (13:09):
So here locally, we live in the Antelope Valley
where standard resources arereally expensive and then the
low cost ones or no cost onesare really hard to find.
And although in Elling County,if you take a cat that you find
in the shelter, they're going totell you to put the cat back on
the street and they're freeroaming.
Yeah, that's, it 're freeroaming.
Speaker 2 (13:30):
Yeah, that's for people listening, that's a
california law, because I'veseen it myself and people get so
mad at the shelter workers theydo not make those decisions.
Cats are considered freeroaming in california, so unless
they're sick or injured,shelters typically will not take
them yeah, sick, injured, anowner died or somebody's
spending money as an ownersurrender.
Speaker 3 (13:53):
But it is sad that we can.
I think the system is faultythere because they'll say put
them back outside, they're notfixed yet, what do you think's
gonna happen?
So they should stay near thatthey're gonna do, but but anyway
.
So we were, as we've been,going through our company,
growing it, dealing withexpanding our manufacturing.
(14:14):
We've had some we're alwaysworking but we've had some like
lulls with doing appearances andstuff.
So they have to make stufflocally.
So I surf on the Nextdoor ad.
I don't really go on Facebookbecause there's plenty of people
who can't.
They're moving to Mars.
I say I can't remember my town,I'm moving, you can bring your
cat with you wherever you go.
(14:34):
So anyway, or somebody died orsomebody's terminal or whatever.
So I was able to connect withthe woman who connected me with
a middle woman who has a rescueand they pre-screened people and
I feel like the placements arereally accurate.
They'll take the cats back ifit's not a good fit.
So through our home we've hadlike over I think it's like 84
(14:57):
and 5 cats so far, cats andkittens that we've fostered for
a few days and then brought themto adoption events.
We've created adoption flyersbecause we get beautiful
adoption photos of the cats inthe frame.
So people are on headphones andthey're like, wow, I just saw a
picture of a beautiful cat, ora picture of maybe not some
beautiful cat, but it'seye-catching right.
(15:18):
So it works.
And then we've also called somecats from the shelter.
I've helped with transport, butright now they're not here.
We had three feral cats thatwere doing an experiment on
what's ready to be adopted.
The other one that had madeappearances while we've been
doing media, we should pick himup.
(15:38):
Yet he's.
He plays all the other cats,but he's still feral.
And the other cat is fluffyblack cat.
He sleeps in the frame on theopposite side here all night
long.
He's a foraging.
But we hadn't really been ableto get a lot of progress julian,
julian, julian.
Speaker 1 (15:55):
Just I gotta let you know I think wannabe sparrow
cats is a possum.
I'm just telling you it couldbe.
Speaker 2 (16:03):
Maybe william really connected with you guys when I
had you on last time and he's Igotta go find them forget it's
spot on and when we had thoselistening that don't know why we
keep bringing up a possum namedWilliam.
You can go back to their life.
My husband rescued a possum andwe had a fun time talking about
(16:25):
it when we spoke before.
But I will say possums, welearned, are a lot like cats.
William liked to clean his facewith his paws it was so cute
and he used a litter box when hewas inside.
My husband got him to do that.
So yeah, they're a lot alike.
Speaker 1 (16:43):
Um, I will say half of your cats and oh my god, but
just you'll bleed out.
Speaker 2 (16:48):
So friendly, I'm glad now I will say for anyone
listening, william was always ina cage.
He was never given free accessin any way in our home and then
he graduated to a house outsideand then eventually one morning
when my husband went to feed himhe wasn't there.
So we think that he just wentoff to find other possums.
(17:08):
He was ready to live his possumjourney somewhere else.
We never saw him again.
We never saw signs that he washurt or was injured.
So that makes us happy and forall we know he's out in San
Bernardino with some cool possumfriends having a great time.
I think so much of what you weretalking about, christina, is so
important for people to realizethat there are a lot of ways
(17:32):
you can get involved in yourlocal community.
Cats, dogs, horses, whateverthe animal is that you want to
support.
There are rescue, shelters,organizations working to help
them and with cats, fostering isso important because it allows
the foster and the grouporganization or rescue to learn
(17:53):
about the cat, to see how dothey act in a home, how do they
act with other cats, and thepictures when you said that
people don't realize how much aphoto of a cat changes how
easily that cat or dog or anyanimal can get adopted right
that's so cute.
Speaker 3 (18:12):
I think I would love it if we could do like a trial
with the la county shelters orthe la city shelters, if they
would give us space to have afeline frame in every cat area.
And I would love to do anexperiment where we have
pictures of the cats in thoselittle nest boxes where they're
(18:33):
scared and you can bleep thisout, shibboleth.
I just feel so comfortable onthis frame.
I'm just moving around and it'sjust.
It's hard because if I wasgoing to adopt a cat, I'm like
I'm not that cat, that's allscared or what, and I think that
when you see a cat insidesomething like that, there is an
(18:54):
assumption they're scared,they're hiding.
Speaker 2 (18:57):
No, they're being a cat.
Cats like to go inside and feelsome sweet bed, which is why
I'm sure that aspect of theframe your feline they like,
because they don't feel exposed,they feel like they're in
something and they get to beabove and look down and have a
view of what's going on.
So there's a safety to it,right.
Speaker 1 (19:17):
There is.
Yeah, I feel safe and secure ina feline friend and I'd say
it's a match.
Speaker 3 (19:23):
Yeah, and some treats never hurt.
True Holly is with me today andI've had like I've already
groomed her, her, but she's justlike all over me.
It's the time to shed.
Speaker 2 (19:36):
Oh my gosh my cats are shedding.
My cats are shedding so badright now, I'm just like no one
all over my feet people reallyneed to understand.
Speaker 1 (19:46):
I think one thing that rescues don't explain well
enough is what does it mean?
Speaker 3 (19:49):
I need to go on time.
People really need tounderstand.
I think one thing that rescuesdon't explain well enough is
what does it mean to be a foster?
It's obvious to us, but do youhave a backer?
Do you have a guest room?
We'll set you up with litter.
We'll set you up with food.
We'll set you up with toys.
It doesn't have to be twomonths long, could it be Right?
Maybe it's just a few days,maybe it's just being we foster
(20:10):
a puppy for 12 hours.
Two weeks ago that puppy wasfound in a den there.
someone had arranged fortransport, but the transporter
could not have the puppy in hercartman for the night, and I
said I don't know, it's been along time since I've had a dog
or a puppy but I'm a toy than acat.
(20:31):
We had one of our cat kennelsin the kitchen.
We jumped out for a walk like12 times in 12 hours and I had
an adoption when our son Jackson, with some cats was O'Brien,
was home and the transportercame and picked up the puppy.
And then the puppy wastransported and is now living in
Steph's life.
He's a she, we thought it was ahe.
(20:51):
He's a she, we thought it was ahe.
It's a she In Oregon.
So you know, sometimes just doyou have a day, do you?
Speaker 2 (20:56):
have a day, and that's so important to say
because so much, especially forus in Southern California.
Like San Bernardino, KernCounty is horrible.
We are so overcrowded.
We have two high kill sheltersand it's not getting any better,
and the current economic crisisprobably is not going to help
anything Right.
(21:17):
But sometimes we shelters,rescues just need an overnight,
a day, a couple of days or atransport Right.
They're constantly trying tomove animals to area where there
are more homes, and so onenight or one day can make a huge
difference in saving an animalthat needs it.
(21:37):
So do what works for you.
I used this room my home officewhen I was fostering.
We're not doing any more fornow Our oldest cat.
We're letting him live out hisgolden years in peace and
harmony.
But it's also great fosteringbecause if you've thought about
getting another pet or yourfirst pet foster to adopt, is a
(21:58):
great way to see if you're theright fit for that animal and if
they're the right fit for youand your home and your family.
It's a really great way tointroduce pets as a possibility.
Speaker 3 (22:10):
And then on a bigger scale, brian and I have taken on
leadership roles with theMission Meow organization.
Missionmeoworg will give them afollow.
We are now board members.
We're also business partners,so we contribute quarterly
financially to Mission Meow.
And then Brian and I do a lotof other social media work and
(22:30):
Brian will do a lot of editingof these videos.
A few weeks ago we were part ofa huge event in Southern
California, in Wilmington, whichis just north of Long Beach and
has benefited the people whowork for the people of the
Pacific Palisades who lost theirhomes, so they lost their jobs,
and so we had a big food pantry91 Penceworth, spade and Neuter
(22:51):
, like a really.
We just went and covered itmedia-wise.
We spent the day talking withpeople in the community,
interviewing some of the rescueheads, and just were able to see
it all in action, since it wastwo hours from us.
Speaker 2 (23:11):
And that's so great.
I saw Sally from Mission Meowposting about that and if you
don't know Sally or Mission Meow, I will link in this episode
her episode.
I have two episodes with her onthe podcast because Mission
Meow is really doing a lot ofgreat things on a larger scale
that some of us locally feellike we can't do anything.
But we can tap into otherorganizations or networks and
(23:34):
really join a movement forwhatever it is that you care
about within the animal rescueworld, and I think people also
need to hear that.
So you guys were there to coverit, to talk to people, to share
information, to learn to put itout there on social media for
people to know about it, andlittle things like that make a
(23:54):
big difference, especially tothe small rescues or overwhelmed
shelters, because they justdon't have time to do that.
It's amazing what you can dowith your phone.
Speaker 3 (24:01):
You get to reach people and the big thing is like
a lot of companies.
They were able to donateproducts to the event for the
food pantry, which also includedtoys and bedding.
Give a shout out cat ball andmanalo and wild cat.
There were a whole bunch ofpeople.
And then there were people likethe two crazy cat ladies that
(24:21):
were able to make a financialdonation to help win the event
because there were expensesrelated to it.
But some things were donated.
But it's if everybody shouldknow, then it's not so hard to
do something.
But if people are waiting forother people to do the work,
then it's hard, but it'd beawesome to have a feline like
all over the place, like we needone like every week.
(24:42):
Man, it's.
It was great.
It was a little challenging.
I spoke to one woman and shewas like I don't know, this is
all these cats in myneighborhood.
I just hear them all the timeand I'm like what are you doing
about it?
Right, strap them and you gottatalk to g and the rescue head
and I guess call and makeappointments.
We all have to wait in line anddo this, but they're it's not
(25:05):
in your situation.
I'm not gonna get better one.
Speaker 2 (25:08):
One thing I have learned through this podcast and
meeting so many differentpeople that are volunteering or
working in some aspect of animalrescue is that the biggest
factor to helping animals iseducation.
People don't know.
They don't know if they'venever had a cat.
They don't know what feral catmeans.
They don't know what high killshelter, non-kill means.
(25:30):
They don't know what how tofind free vaccination clinics or
how to get spay and neuterdiscounted rates right.
So what you could do in yourcommunity is help educate people
on what's available.
So many communities have petpantries for food, have low-cost
vaccine and spay and neuter,but there's so much limited info
(25:51):
getting out to help people invarious communities to realize
what they can access.
So follow all your localrescues and shelters and comment
and reshare, because that'swhat they need.
Speaker 3 (26:05):
We look forward to, as our company grows, being able
to also sponsor some of theseSpain and urban, Especially
where we live in the AntelopeValley.
We need materials that aretranslated into Spanish.
We need people on foot going tothe east side, like talking to
people in the community Don'tcomplain about the cats, don't
injure the cats.
(26:25):
They're just doing the bestthat they can.
But we would like and love tohave Antelope Valley something
we do an experiment on and seehey, we got 20 people out there
and we'll give you $5 for everycat or dog you want to bring in.
Just be a neuter and let's makethis happen.
Let's really refresh the feralcommunity here.
Speaker 2 (26:46):
I will say where I live.
In Kern County.
I'm in Bakersfield.
There is a local county thatcreated recently, in the last
year, called Kern Safe, and it'sgot both shelters as well as
several organizations likeMarley's Mutts Dog Rescue.
So they literally built acoalition together and so,
(27:07):
because it might be a good likeexample, they've been doing that
.
They've been walking thestreets of areas.
That Is that me, I don't know.
Oh, yeah, it's me.
Ok, sorry about that.
Someone's decided to call methrough Facebook.
(27:27):
That's a new one.
But anyway, the current safecoalition.
I am not involved with them atthis point.
I want to get more involved.
But they've been doing that.
They've been on the groundpeople walking house to house
with pamphlets in English and inSpanish explaining to people
the resources available and howthey can tap into it.
They've done several hugevaccine clinics, like hundreds
(27:50):
of dogs and cats, so, but that'salso multiple organizations
coming together to make thathappen.
And, like you said, with thebig event you had, it takes a
lot for something like that tohappen, and so I'm sure there
are ways for us to do it, but wehave to get support from other
people.
We can't do that kind of stuffalone.
Speaker 3 (28:11):
Right, and we're the big companies that have a lot of
money.
It's nice when they donateproduct or they donate money and
then the smaller businesses candonate manpower.
Speaker 2 (28:22):
See right how it was how you guys are utilizing your
business and the platform tohelp cats as well as to make
them look pretty in people'shomes.
So back to frame your freefeline.
One of the reasons I we reachedout to each other to do a new
episode was because you guyshave something very big coming
(28:43):
up which is you're beingfeatured frame your feline on
shark tank.
So so I wish I got a sharkemoji.
Do I have a?
I might need to find that.
Okay, so tell us how thathappened and then also how
people can watch.
Okay.
Speaker 1 (29:04):
Let me start.
When we created this product,this product, when we created
this product, when we saw thecats being magnets to this
Fringer feline, we knew we hadmagic.
We knew we had something and welooked at each other.
This is fit for a shark.
We just knew it.
(29:24):
When we did our first bigouting for Finger Feline, which
was at CatCon in 2023, whenpeople came by our booth at
first, they didn't know whatthey were looking at, because we
can't have live cats at CatCon.
They won't let us, so we wouldhave these.
(29:44):
We had these like animatronic.
Speaker 3 (29:47):
Stomps.
Well, they're therapy cats.
Speaker 1 (29:49):
Therapy cats and they're in the frame, and when
people were walking by, theywere looking like is this an
afterlife product?
What is this?
And then we have a monitorthat's over here.
Speaker 2 (30:02):
I'm sorry.
Speaker 3 (30:02):
I just realized an afterlife Do you need to put
your text into a ring pet.
Speaker 1 (30:10):
So we're like, yeah, we'll look at the video so they
can see the video and they wouldsee the cats jumping in the
frame, posing in the frame.
As soon as they clicked,people's brains were like what?
Oh wait, I didn't.
Why didn't I click thisEveryone?
Speaker 3 (30:29):
You can't see the monitor because we had so many
people in our rooms.
Now we're gonna change thataround.
We learned as you go, but wehad it at a lower level.
Now we're like it's here andthey're not dead and that's.
Speaker 1 (30:39):
And everyone was like you're gonna be on Shark Tank,
this is a Shark Tank, this isamazing, this is amazing, this
is amazing, this is amazing.
And then we would do otherpop-up events for Best Friends,
for Pantheon.
Speaker 3 (30:54):
Pantheon's Association.
Speaker 1 (30:55):
Association.
Yeah, and we would, cause itwas just every person would say
you should be on Shark Tank.
And when we started the process, so let me tell you so we
initially they were having anopen call for Shark Tank in
December of 2023.
(31:16):
I'm sorry, january 2023.
I'm sorry, it was December, noDecember.
Speaker 3 (31:23):
January 2024.
Speaker 1 (31:26):
No, it was for December.
I'm pretty sure of it.
I'm pretty sure of it.
Okay, we'll say January 2020.
Speaker 3 (31:32):
It wasn't during pre-pandemic, I guarantee you.
Speaker 1 (31:34):
Okay, so she's right.
So she wanted to go to Vegas todo this open call.
I was like that's ridiculous,I'm not going to stand in line
and do an open call.
Speaker 3 (31:44):
We were ready because we were transitioning from wood
to mass production in the US.
Transitioning from wood to massproduction in the US Okay, he
was like let's go.
Speaker 1 (31:52):
Why don't we just go online?
Let's see, oh look, there's aform we can fill it out.
And we filled it out, so we didthat and forgot about it.
Speaker 3 (32:06):
You forgot about it.
Forget about Shark Tank.
Christina was in the emailevery day.
Shark Tank.
Speaker 1 (32:14):
Well, it was tied to my email and so it was the end
of January 2024.
And I got this email in myinbox.
It said SharkTankTV, and it waslike hey, we want to meet you,
or whatever.
Speaker 3 (32:30):
And I thought it was garbage, you thought it was sped
up, I thought it was sped hey,we want to meet you, or whatever
.
And I thought it was garbage.
You thought it was spit out.
I thought it was spit, oh no,it was a fancy logo.
And it wasn't like a letterhead.
Speaker 1 (32:40):
And it wasn't Shark Tank, it was tv.
I'm like how?
Speaker 3 (32:46):
Sometimes you talk right on television and then you
have ads for stuff.
Speaker 1 (32:50):
Yes, oh, all the time I threw it into the trash bin,
literally into my thing, and Iwent through a couple more
emails and then there wassomething in my head.
I was like we did send thatthing through, let me see.
And I pulled it back out, right, and then click here to make an
appointment, and I had her name.
(33:11):
She's a producer, and I checkedout her name and I'm like that
checks out.
Then I went to the thing andI'm like what kind of spam is
going to want to talk to me?
Okay?
So I scheduled it and we thenhad a conversation with this
producer and she's like I thinkit's correct, can you send us a
(33:32):
product, your product?
And she's like I think it'scorrect, I pretty send a
Sophronic, you're correct.
And so we ended up sending itto Sony.
That's where they tape is, atSony Studio, and from there.
Speaker 3 (33:42):
We're just getting phone calls and emails and
videos and talking to people andeverything.
Every correspondence you wouldtry to read into it or a period
or information marker.
They use Christina first orBrian first or hi, bye or hi,
christina.
Speaker 1 (34:02):
You never know when the road ends, and they just say
thanks for trying and goodbye.
The difference is 50,000businesses apply to get on Shark
Tank every year 50,000.
Only 1,000 make it through tothe casting process.
(34:22):
From that 1,000 that go throughthe casting process and it gets
whittled down week after week.
Speaker 2 (34:30):
of the potentials, 120 actually make it to get in
front of the potentials, then120 actually made you get in
front of the sharps and lessthan 100 actually air so there's
no if you get on it and not airoh yeah, I wondered because I'm
sure there is also an elementof how does it actually go when
(34:54):
you're in front of the judges,whatever they call them, like
I'm sure some people show up intheir flat.
There's no energy, there's noconnection, so why would they
show that?
They want to show the stuffthat like there's good stuff
that people want to watch andsee what happens Right, stuff
(35:16):
that people want to watch andsee what happens right but a
hundred from 50,000 you guys, Ithink we need to do a big old
like that.
I think we're gonna, we aregonna do some emojis for that
one, because our emoji probablyall right that is huge, and I'm
a statistics person, so in myhead I'm like 100 out of 50,000?
Wow, that is a very smallpercentage, so I am so excited
(35:41):
for you guys.
This is like bigger than anyonecould imagine, I'm sure.
Speaker 1 (35:46):
Yes, and we are airing out April 18th of 2025
here.
This is season 16.
Which is a lucky number.
Yes, we love 16.
Speaker 3 (35:58):
I go for 16.
We look for 16.
We see 16 in their life.
It's season 16.
Speaker 2 (36:05):
We're like fuck.
So how long ago did youactually record your part of
whatever show is coming out?
Speaker 1 (36:13):
I think we're not divulging anything, okay.
Speaker 2 (36:17):
Yeah, and I know, I am sure that a company like Sony
and a show like we recordedlast fall.
Speaker 1 (36:26):
Yes.
Speaker 3 (36:27):
And so we have been waiting since last fall.
And then the season opened inOctoberth and there was
something we got.
Speaker 1 (36:36):
October through.
Speaker 3 (36:39):
Oh, yeah, yeah, yeah.
Okay, we know they're halfwaythrough the season, we haven't
heard from them yet and we'rejust because we are plowing away
behind the scenes.
We're just the manufacturingand the logistics of everything
with the business and updatingthe website, because we're
watching your website andplanning events and all that
stuff.
Speaker 2 (36:59):
And I will say, as someone who, before COVID, was
not in a business world in anyway, like people don't realize
the thousands of little thingsbusiness owners no matter what
kind of business you have to doon a regular basis.
By the end of each week I havea stack of sticky notes like
this and I'm like, oh, I guess Ishould figure out what I did
and what I still need to do.
Speaker 3 (37:19):
So we always knew since X amount of weeks notice
and that magic number was threebecause we found out two weeks
ago.
So we're like, wow, theyliterally were committed in
three weeks of warrior air date.
And so when shasta and sprasays we can't change the edit,
(37:40):
we don't know when the edit'sgonna be.
That is out of our hands.
But we wanted to have some kindof viewing party with our
friend.
But how do you book somethingthree weeks in advance on a
Friday night In LA when it'straffic In.
Speaker 2 (37:55):
LA it's freaking time when everybody's out doing
stuff and going on.
It's freaking late.
Speaker 3 (38:00):
So we're like oh my gosh.
So we went into the location.
We wanted to support somebodylocal.
A lot of spaces were alreadybooked, so we found a newly
renovated hotel.
Spaces were already booked, sowe found a newly renovated hotel
.
And the thing supporting localis we have a lot of local
friends who have businesses andthey're donating to the raffles.
So we have their logo on ourwebsite and we're going to
(38:22):
promote them on social media.
Speaker 2 (38:24):
I'd be happy to provide something if I can.
Anyway, I can support you guys.
We will discuss after we finishthis episode.
Speaker 3 (38:32):
So sit down and watch it.
I'm sure we'll re-watch it.
We're excited to see how weknow how it turns out.
We're excited to see how theedit turns out.
It will be very memorable.
Speaker 2 (38:44):
We've called it that's a big dream moment, a big
pinch me moment.
I know both of you have been inways of what is the word I'm
thinking of.
You guys are performers, thecomedians, you do stuff in that
world, and so a TV show at thelevel of a shark tank to be able
(39:05):
to spotlight yourself and thebusiness that you have been
working so hard to create andbuild, no matter what happens of
the outcome of the shark tank,that is a huge visibility boost
for you guys and that is just soexciting to see.
Speaker 3 (39:21):
As I think there's four entrepreneurs usually on
every segment.
So like around eight minutes ofthe air time that's like a
million dollar ad, oh yeah.
And then, thankfully, there areso many podcasts and blogs that
are fans of the show.
They're gonna go on andcritique the pitch and what
happened.
So this it's been a live on fora very long time.
(39:45):
So we're so excited for thatand we're so excited to reach
people like we couldn't reach,because it's really hard for us
to tap up and go to every catshow.
It's really exciting when we'reexcited to show something for
cat parents, it's not gonna fallapart, it's the main thing you
would say promise, we're afamily behind the product, it's
(40:07):
a product that's gonna last andyour cat love it.
And when they're not on theframe, they're eating or
sleeping somewhere else one ofthe litter box.
You have something beautiful tolook at.
Speaker 2 (40:17):
What I'm thinking about is I can't remember at
least one person, but maybe moreof people I've interviewed, who
run rescues or foster that haveset up live streams of the
kitten area so people can watchthem and engage.
So many people could use thisframe of your feline in a space,
but you could see the kittensplaying and moving around and
sometimes you just want to watcha video of a sleeping cat.
(40:39):
We got to do what we got to doto get through the day.
Speaker 1 (40:42):
A hundred percent Watching.
We have a 17 minute montagevideo of chats with music and
you can literally just watchlike watching a fireplace.
Speaker 2 (40:57):
it's like the yule log on my beach and you hold on
and it's when it's kind ofaddictive to just watch the cat
and watch the cat do their thingin the frame and it's great
yeah I think also, this is sucha great story for anyone out
there who has a dream, who has abusiness idea or has started a
(41:18):
business and is struggling Likethis really shows people to put
yourself out there, ask, say hey, I want to do it.
There's no, nothing bad willcome from just asking or
submitting yourself.
Speaker 1 (41:32):
Yeah, and I think there is no downside to it.
I think people are afraidthey're going to get ripped
apart by the sharks, or they'reafraid that they're going to oh,
we didn't make enough money,why would they even care?
So there's all.
There's all these things thatpeople want to put in front of
them.
That stops them from justcrying and doing it we took
(41:55):
ourselves out of it it doesn'thappen.
It doesn't matter, it careswhat's the worst that can happen
.
What's the worst?
You nothing really.
Week after week, you're goingthrough the whole thing and then
you finally get on the show.
It doesn't matter.
This is what my key advice foranyone is.
It doesn't matter if you get adeal.
It doesn't matter if you don'tget a show, it doesn't matter.
This is what my key advice foranyone is it doesn't matter if
you get a deal, it doesn'tmatter if you don't get a deal.
It doesn't matter if you make adeal and don't ultimately do
(42:18):
the deal.
It doesn't matter if you don'tget a deal air.
Or you get a deal and you don'tair, like there's right zero
downside to it.
There's so many scenarios thatcan happen to your pitch in this
universe of this bubble ofShark Tank that it's worrying if
you can do it and then you'llfigure it out.
Speaker 3 (42:42):
Get off your butt and try it and you're going to
update your website.
You're going to start thinkingabout what your core values are.
You're going to start thinkingabout your logo, your color, in
fact, in a trade show onFacebook, like stuff.
It's going to challenge you tobend outside your comfort zone.
Take some action to grow yourbusiness.
Speaker 1 (43:04):
And I will tell you this people behind Shark Tank,
like the producers, thedirectors, the whole team,
everybody.
I have never met a morewelcoming, nice group of people.
There was one guy, a wholebunch of them and there were a
lot of people, and every singleone of them cared about your
(43:27):
business, cared about you, caredabout everything.
And they are just on it andthey're so great, a well-oiled
machine, especially after 16seasons.
You'd care about everything andthey are just on it and they're
so great, a well-oiled machine,especially after 16 seasons
you'd think Right, you are awell-oiled machine.
Speaker 2 (43:39):
That's great to hear, because you never know, when
you step into something likethat or something unknown, you
can be bad people and it can bean awful experience and make you
want to give up.
But it sounds to me like nomatter what the outcome is, you
guys got to experience somethingthat not only helped you to get
to the next level in yourbusiness, but helped you guys
(44:02):
both grow within the thinkingabout things you maybe wouldn't
have thought about without goingthrough this.
Speaker 1 (44:07):
It is business school .
There's a lot of paperwork andthere's a lot of thinking like
OK, now we're really thinkingabout how do you widen your
margin?
How do you do this?
What are the ways you can makeyour product even better for cat
owners?
It really does make you thinkmore outside the box than in the
litter box with your ideas.
Speaker 2 (44:28):
That sounds almost like a coaching program they put
you guys through, which is soimportant because I've learned
as a podcaster.
I have to practice, I have tolearn, I have to grow as a
speaker.
Like I've gone through aspeaker mastermind where we
spent a week working on ourstories and our pitches.
Like nobody goes throughbusiness schools and comes out
and knows exactly how to pitchthemselves and it's going to be
(44:49):
different depending on whoyou're talking to and where you
are and online in person.
So it sounds like you guysreally got a lot of growth and
expansion just through theexperience of it.
Speaker 1 (45:01):
Yeah, luckily for us, we are performers as well, so
we are more comfortable withbeing on camera and talking in
front of others and doing allthis, and I could really see how
some companies, when they gointo pitch, would be like I see
(45:22):
it, I just see it on my podcast.
Speaker 2 (45:24):
When I have guests I've never met, it could be very
different how they show up andhow many questions they ask and
how nervous they are.
And I get it.
But you got to.
You have to start somewhereright.
You have to try, and I thinkthat works, for no wonder what
you do in your life and career.
Sometimes you just have toforce yourself to try it because
you don't know what will comefrom something.
Speaker 1 (45:46):
And out of your comfort zone.
Speaker 3 (45:47):
Yes, and there's a solution, like if you're like,
oh my God, this short-termcontract is so crazy, or how do
I figure out the first pitchthat you have to submit?
You just have to sit down andjust try it.
There's always a solution.
Get some of your friendstogether, see your cats, have
your kid judge you.
We talked about it a lot.
(46:07):
We have a product and cats andreference.
There's a lot going on, butreally, at the end of the day,
it's a beautiful product, it's afun product, it's a quality
product and we're really proudof what we've accomplished in
the business for Shark Tank andwe're really excited to see
everything that's going to behappening while it's airing and
(46:28):
right after.
Speaker 2 (46:31):
So tell everyone again when, but also where and
how to watch your episode ofShark Tank.
Speaker 1 (46:38):
All right, kid, listen up, take out your number
two pencil.
This is how you're going towatch the Google show on Shark
Tank.
You're going to turn in to ABC8 pm.
East Coast, west Coast Figureit out.
If you're central, okay.
Okay, now you're going canwatch the whole show.
We don't know where we're goingto fall in the lineup and
that's going to be on April 18,2025, 8 pm ABC.
(47:03):
If you have Hulu, it willstream the next day on Hulu.
Speaker 3 (47:09):
Just Google, because there's probably eight other
ways you can pay.
There's a tool.
Speaker 2 (47:13):
You might even be able to tap into it on youtube.
I've realized there are so manyways for people to watch things
and only positive comments.
Okay, kids in the social media,so they're only not vibes,
positive comments, positiveenergy, whatever it is, and I
just know that, no matter whathappens, it's going to be
(47:37):
positive for you guys, it'sgoing to get you to that next
level and I love that.
I've got to be a tiny littlepart of your journey and I am so
excited to watch this and tojust watch it unfold, live with
everybody else, and to justwatch it unfold, live with
everybody else, and I justappreciate both of you.
I've met so many people throughmy podcast.
(48:00):
I know I would have never metotherwise and I love just being
able to see everybody elsethrive and grow and get
recognition for what you'redoing, for not only for yourself
, your family in terms of yourbusiness, but how you're using
that to also help yourcommunities.
I'm just saying thank you,thank you for your time, thank
you for being on the podcast yetagain and thank you for how
(48:21):
you're utilizing your platformto help cats.
Which is why we bond is becausewe love cats and we just want
to help them and you guys arehelping in so many ways.
I cannot wait to see what'snext for you.
Speaker 1 (48:36):
Julie, we won't see you for another two years, so I
don't know what's going totranspire between now and then.
Speaker 2 (48:44):
But we're going to see each other sooner.
I am forcing myself to get togo to CatCon this year at the
very busy time, but, yeah, wewill not let another two years
go.
But the fact that it's been twoyears and you guys are here now
like I just love seeing that,it's amazing.
Speaker 1 (49:02):
Thank you for having us.
Speaker 2 (49:04):
Here we go.
I think this is a good ender.
Yeah, yeah.
My hair oh my gosh, that was somuch fun.
I just that is what keeps megoing, keeps me podcasting,
(49:25):
connecting with people likebrian and christina that are
creative and exciting and havethese amazing ideas and this
incredible company.
I can't wait to have a frameyour P lane myself behind me,
but also how people, how all ofus can do our part and how all
of us can show by example andlead through education.
You know, it was so much fun toget to talk to them and hear
(49:47):
how far they've come.
I mean, being on Shark Tank ishuge.
That number he said that'sreally stuck in my head 50,000
people apply and 100 get on airLike 164, I think that's what he
said actually do the pitch andonly 100 of them even get on
episodes.
So, even though no one boughtinto their company on Shark Tank
(50:09):
, I was watching it and I willshare that clip on social of me
watching and when they saidsorry, we're not buying, I just
felt so bad because I know thatthat passion and excitement they
showed on this episode of SharkTank really is them and I
really thought there was goingto be a buy.
I will have them back to tell uswhat's happening now because I
(50:29):
have a feeling things are stillgoing to happen.
That's a huge audience andmarket for them to tap into.
It's a huge accomplishment tobe one of only 100 to actually
make it air, and so I'm reallyexcited for Brian and Christina
and for Frame your Feline andhow they're also using this
opportunity of being on TV tostill help cats in need.
(50:50):
They're promoting a fundraiserright now for Mission Meow,
which helps cat and kittens allover the US.
So check that out Link in theshow notes, and we will be back
soon with another update fromBrian and Christina.
Thank you so much for beinghere and listening to these pet
stories.
Make sure you're subscribingand following wherever you're
(51:13):
listening, and I will see you inour next episode about some
more amazing pets.
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