Tracy Romulus: Chief Marketing Officer for KKW Brands

Tracy Romulus is a fashion, lifestyle, and entertainment executive who started her career at age 20. She’s worked with brands from Vivienne Westwood to McDonalds, and talent from Lil Kim to Ice Cube. Today, over twenty years later, she combines it all in her role as Chief Marketing Officer for KKW Brands. Tracy oversees global marketing and communications for KKW Beauty, Fragrance, and also for underwear, loungewear and shapewear brand SKIMS. You may have caught her at work doing her thing on that little show called Keeping Up With The Kardashians. Tracy is scrappy, savvy, hardworking, and filled with integrity. She came to the U.S. as a child with her Vietnamese mother who fled her home country after the fall of Saigon. Tracy later headed to New York City to study fashion design at FIT, and landed a job at famed PR agency People’s Revolution, which is when Tamara first met her. Over the years Tracy went on to build up 5WPR into a multi-million dollar business in five years, and she built her own company from the ground up, working with clients like YEEZY and Universal, and with a number of high profile individuals in film, music and sports. These days she often gets DM’s from aspiring publicists (so this one’s especially for you). Tamara was in LA for our Andra Day cover shoot when she sat down with Tracy for this talk, and you’ll feel like a fly on the wall during our very intimate and exclusive conversation, as Tracy really doesn’t do interviews. This dear Story + Rain friend and industry insider is generous with tips, stories, and insights. On this podcast we talk about the art of PR, building a career, being a workhorse, having a thick skin, the importance of being kind and being responsive, her love of connecting with people and maintaining those connections, how no job is too small, what it’s like to work with Kelly Cutrone, wearing many hats, enjoying a melting pot of clients, the business---then and now, and we take a ton of trips down memory lane. Tracy shares two recipes from her husband and from Kim that she loves to cook, and her MAJOR #Obsixed list of favorites that you can shop here:

1. KKW Fragrance
2. Skims by Kim Kardashian
3. Nude Lipstick by KKW Beauty
4. Fits Everybody Long Sleeve Crew Neck Bodysuit by Skims
5. Fits Everybody Cami Bodysuit by Skims
6. Soft Lounge Sleep Set by Skims
7. Yeezy Ankle Boots
8. Levi's Ribcage Ultra High-Rise Straight Jeans
9. Nike Air Force 1 ‘07
10.

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