Storylines Live
In today's hyper-competitive business landscape, standing out from the crowd is more important than ever. With countless businesses vying for attention, it's essential for your organization to have a compelling story that sets you apart. This is where the concept of a Capital S Story comes into play. The Capital S Story is more than just a narrative; it is the very essence of your business. It captures your organization’s values, purpose, and unique benefit to those you serve, all while resonating with customers and prospects, employees, investors, partners and other critical stakeholder audiences. How does the Capital S Story do this? By providing a unique, compelling and memorable narrative that answers these fundamental questions: Why someone should buy from, work for, invest in or partner with your business. But how do you know what makes a Capital S Story so powerful? Storylines Live is the only podcast that explores the power of this most powerful marketing asset, the most valuable marketing asset that your business owns. Storylines Live is hosted by master storyteller Paul Furiga, Chief Storyteller at Vendilli. A veteran of more than two decades each in journalism and marketing agencies, Paul has written, edited, shaped and shared tens of thousands of stories. Through insightful discussions and interviews with industry leaders and marketing experts, Storylines Live reveals the secrets behind successful Capital S Stories. Each episode explores how successful business leaders and marketing experts leverage stories to develop their companies and connect with their most crucial target audiences to achieve the best possible results. Whether you're just starting your marketing journey, struggling to help your desired audience see, hear or experience the unique value of your business, or you simply have an appreciation for a well-crafted business story, Storylines Live is tailor-made for you. It’s a valuable resource for organizations seeking to establish or enhance their presence in the marketplace of ideas they serve, by offering practical insights and inspiration. Listeners can gain a deeper understanding of the art of storytelling and how it can be harnessed to elevate their brand and ultimately achieve success in the dynamic and competitive landscape they face every day. Join us on Storylines Live as we embark on a journey to unravel the mysteries behind impactful business narratives. Don't miss out on this opportunity to be inspired and empowered by the art of storytelling. Tune in today!
Episodes
AI adoption is failing for a reason most leaders miss: human psychology. Dr. Gleb Tsipursky, CEO of Disaster Avoidance Experts, LLC, breaks down the hidden blockers that derail AI rollouts and shows how to turn resistance into real results. If your company is struggling to get teams to actually use AI, this episode shows why top-down mandates keep falling flat and what works instead. You'll learn:
- How to identify the three psych...
Most companies get leadership, succession, and culture wrong because they miss the real story underneath. Chip Scholz, Founder and Owner of Scholz and Associates, Inc., shares why the biggest shifts rarely come from dramatic moments. Instead, they come from the small decisions repeated every day.
Using his proven Five C's framework, Chip reveals how leaders can navigate change, rebuild trust, and close the gap between the story they...
The best retention strategy is not a bigger paycheck; it's a story people want to belong to. Joe Rockey, Founder of Elite Business Cruises, reveals how one well-designed incentive can turn disengaged employees into a team that stays longer, works harder, and recruits its own all-stars.
He breaks down why most companies misunderstand motivation, why “treat people the way you want to be treated” is often not the right lea...
Most companies hear customer pain too late, or not at all. Tom Vander Well has spent 30+ years listening to more than 100,000 recorded business calls, and he reveals what those conversations expose about leadership, service, trust, and the hidden reasons customers stay, leave, or complain.
As CEO of Intelligentics and author of the Amazon bestseller This Call May Be Monitored, Tom shares how ordinary phone calls become extraordinar...
Startups do not fail because they lack technology. They fail because they cannot turn that technology into a story investors, partners, and customers actually understand. Justin Starbird, CEO of The Aebli Group (TAG), shows how they help startups build that story, create community first, and use AI without losing the client’s real voice.
From electrifying heavy machinery to raising capital through equity crowdfunding, Justin ...
Do you know how to best leverage LinkedIn organically and build genuine relationships that drive revenue and growth? Daniel Alfon, a top LinkedIn strategist and author, shares proven strategies to transform your approach and turn connections into long-term partnerships.
Imagine connecting with your ideal clients or partners without ever sending a cold pitch. Daniel reveals how you can use simple, free methods like meaningful introd...
In this episode of Storylines Live, Dr. Pat Boulogne, a Performance Optimization Consultant and Executive Coach with over 30 years of experience working with high-achievers, shares her Performance Intelligence Method: a system built from inside out that drives real results. If you're tired of burnout, stuck in old habits, or feeling like your potential is untapped, this episode reveals how to rewire your mindset, systems, and stori...
Unlock the secret to powerful storytelling that transforms your presence and authentically connects you to others. In this episode of Storylines Live, Sandra Bargman, a multi-hyphenate artist, spiritual leader, and renowned voice and presence coach, reveals how mastering your inner voice can radically elevate your leadership, influence, and personal impact.
Sandra operates at the intense intersection of performance, purpose, and sp...
Most companies overlook the true power of storytelling and how AI can radically change the game. In this episode of Storylines Live, Jim Wrubel, founder of Orchestra AI and CEO of Spyglasses, is a seasoned entrepreneur with over 20 years in SaaS and marketing tech. Jim reveals how harnessing AI visibility tools can transform your brand’s search presence and unlock new growth. If you're serious about standing out in a crowded ...
Unlock the secret to transforming your business story into your greatest competitive advantage. If you're an entrepreneur, founder, or investor ready to elevate your company's narrative, this episode reveals a powerful framework that can change the way you think about growth, capital, and legacy.
Most successful entrepreneurs hit a critical moment: they've fought through years of risk and sacrifice, reaching a point where they've "...
Most leadership advice misses the mark. In this episode of Storylines Live, Kevin Cover, President of Rhythm Leadership Group, reveals the radical system that transforms managers into trust-building, scalable leaders. If you're tired of heroics, empty motivation, and relying on individual effort, this episode exposes the six core laws of rhythm leadership that create sustainable success without burnout.
Kevin's 35 years in business...
Most companies overlook the critical role of storytelling in crisis response until it’s too late. In this episode, Chris Britton, General Manager and COO of RockDove Solutions, Inc., reveals how technology can turn your organization’s story into a powerful tool for resilience, helping you navigate chaos with confidence.
When a crisis hits, your reputation, trust, and future are at stake. Chris shares how RockDove’...
In this episode of Storylines Live, Vistage Chair Elize Giese shares how her international journey from South Africa to Pittsburgh shaped her deep understanding of human behavior and leadership across cultures. She reveals the secret to unlocking innovative ideas: creating space for reflection, even in the busiest moments, and how a simple bike ride sparked a breakthrough during a pandemic launch. You'll discover:
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Why adapt...
Most organizations stumble into crises because they’re unprepared. But what if a simple, strategic plan could save your reputation when it matters most?
In this episode of Storylines Live, Vendilli’s crisis experts, Jeremy Church and Paul Furiga, reveal the secrets behind mastering pressure, delivering authentic messages, and training your team to respond with confidence.
Imagine knowing exactly how to handle tough ques...
Most sales are won, or lost, before you even say the first word. Jorge Chavez of Topaz Sales Consulting reveals why the real key to closing deals isn’t what you say, but how you build trust through storytelling. Instead of focusing on hard pitches or high-pressure tactics; Jorge prioritizes creating authentic relationships that lead clients to buy because they trust you and see their pain being understood.
In this episode of ...
Most companies overlook the secret ingredient that can transform their decision-making and leadership: understanding the diverse minds in the room. Kylee Ingram, Co-founder of Wizer, reveals how decision science and cognitive diversity can slash errors by 30% and boost innovation by 20%.
In this episode of Storylines Live, she shares her extraordinary journey from sports television and documentaries to pioneering decision intellige...
In this episode of Storylines Live, Paul sits down with John Geraci, President and Founder of Ci2 Advisors, to explore the significance of storytelling in business. John shares his unique journey from military service to business leadership, emphasizing the importance of effective communication and the role of storytelling in inspiring teams and driving transformation. The conversation delves into the use of AI in enhancing storyte...
In this episode of Storylines Live, we welcome Josh Troche, Owner of Pedal Stomper Productions, a company that helps businesses and leaders of all types get their stories out in a way that creates great results. Josh is a video and audio podcasting expert and a business podcasting professor. He shares his best podcasting tips, emerging trends, why he thinks your CEO needs an internal podcast and the power of partnerships.
In this episode of Storylines Live, we're honored to feature Perry Rearick, podcast host and former senior director of publishing at Life Science Connect. Perry is a U.S. Army veteran with a career that spanned more than 28 years, serving in roles from the Middle East to the Pentagon. Perry established Mungadai Consulting, an agency that helps develop and execute content marketing strategies for a variety of B2B and B2C businesses,...
Jon Morris, Founder & CEO of Fiscal Advocate Inc., has spent decades as business leader in both the marketing and financial spaces. After growing his own marketing agency into one of the largest in the world, Jon transitioned into the financial industry to help people run better organizations and produce better results. In this episode, Jon and Paul discuss how data and numbers can help tell company stories, the importance of s...
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