Join the first interview of season 8, as Michael McRay sits down with Annette Simmons, author of the storytelling classic "The Story Factor" and several other influential books. Their conversation explores storytelling not as performance or persuasion, but as ethical leadership, presence, and the courage to hold complexity. Annette shares her journey into story work, explains her concept of the "six stories every leader needs to know how to tell," and discusses the difference between influence and exploitation. With decades of experience consulting for organizations including the US military and Fortune 500 companies, Annette offers profound wisdom about empathy as a superpower and how storytelling can be both "gold and lead, depending on how you use it."
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Resources
Tags: narrative intelligence, storytelling, Annette Simmons, ethical leadership, empathy, The Story Factor, paradox, significant emotional experience, Michael McRay, Istoria Institute
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